Marketing Matters & More BLOG

insights & tips for your business success

How many touches?

Tuesday, 17 October 2017 Posted in Insights

How many touches?

When you get a new lead, how many times do you touch them before you give up? By touch I mean contact, not physical touching obviously… but if you can actually meet them and shake their hand all the better, although that is frequently not an option.

Or worse, do you get a new lead and immediately hard sell them… bad, very bad.

Weekly Featured Resource - Digital Product Delivery

Friday, 13 October 2017 Posted in Marketing Tips, Business Strategy

Weekly Featured Resource - Digital Product Delivery

Featured Resource this week - Digital Product Delivery

Digital Publishing for eBooks and Downloads

DPD is an easy to use digital publishing platform for selling and delivering downloadable content. Upload your products to DPD and start selling in minutes. With DPD, all sales are paid directly to you with no per-sale fees, bandwidth charges, or commissions.


Check out others who we recommend - solid vendors and products that could benefit your business today.

 

The Pros and Cons of Writing Your Own Copy

Thursday, 12 October 2017 Posted in Business Strategy

The Pros and Cons of Writing Your Own Copy

A picture may be worth a thousand words, but those words still count. With all the technological toys at our disposal, great copy is still the heart and soul of any great marketing effort. It has to immediately grab a reader’s attention and then hold onto it. In today’s market, you have about 7 seconds to hook a visitor before they decide to move back to their search engine results. Great copy can set your brand apart and make all the difference in your conversion rates.

You Can’t Expect What You Don’t Inspect

Tuesday, 10 October 2017 Posted in Business Strategy

You Can’t Expect What You Don’t Inspect

What you don’t know can’t hurt you, so we’re told as kids. When we grow older, we quickly find out that not knowing about something can ruin our day before we can even say our first ‘Good Morning.’ As a small business person, you know the best way to avoid problems is to anticipate them ahead of time, which is why you track your results to stay ahead of the game.

But are you tracking the right results? 

Weekly Featured Resource - Grammarly

Friday, 06 October 2017 Posted in Marketing Tips, Business Strategy

Weekly Featured Resource - Grammarly

Featured Resource this week - Grammarly

Grammarly is the world’s most accurate grammar checker. 

Grammarly makes you a better writer by finding and correcting up to 10× more mistakes than your word processor.


Check out others who we recommend - solid vendors and products that could benefit your business today.

 

Can Texting Help Your Marketing?

Thursday, 05 October 2017 Posted in Business Strategy

Can Texting Help Your Marketing?

Like it or not, texting has become a communication standard in today’s world. Whether we’re setting up a meeting or simply asking our significant other to pick up a gallon of milk on the way home, texting is often our go-to means. According to a 2015 report by Informate, a mobile tracking firm, U.S. smartphone users are sending and receiving five times as many texts as phone calls, and that trend is even more pronounced among millennials.

So if texting is here to stay, should you be using it in your marketing?

Halloween [infographic]

Tuesday, 03 October 2017 Posted in Insights

Halloween [infographic]

If you’re in business, you’re in the marketing business. And you’ve been handed a gift worth $8.4 B (that’s billion!). In fact, this is a gift that repeats annually and has increased in value by 60% in the past 10 years. Run all the way to your bank with it!

Halloween is big business and there’s no reason you can’t cash in on some of it. Think about your audience and how to creatively engage them using Halloween to promote your business, your products, your services, your brand.

Weekly Featured Resource - Call Monitoring with Infusionsoft

Friday, 29 September 2017 Posted in Marketing Tips, Business Strategy

Weekly Featured Resource - Call Monitoring with Infusionsoft

Featured Resource this week - Call Monitoring with Infusionsoft

Call Monitoring Integrated With Infusionsoft!

Novice marketers focus on getting the lead, but experienced marketers know that the job is only done when dollars exchange hands. You can cut the cost of generating a sale by 50% or more when you monitor and track how well incoming calls are being handled.


Check out others who we recommend - solid vendors and products that could benefit your business today.

 

[12 3 4 5  >>