Summer marketing slump. These are words no marketer wants to hear, but during the summer months it’s an unfortunate reality many marketers face. The weather is warm, and those who aren’t on vacation are thinking about it. There are a hundred and one different activities your potential customers can be doing— hiking, biking, swimming, picnicking— pretty much anything other than concentrating on what you’re trying to sell them.
Summer may have its own challenges for marketers, but a slump doesn’t have to be inevitable. Here are some ways you can avoid it: