Marketing Matters & More BLOG

insights & tips for your business success

7 Great Beaches in the U.S.

Thursday, 13 July 2017 Posted in Staying Sane

7 Great Beaches in the U.S.

Aah, the beach. It conjures images of the sun, a gentle sea breeze in your hair and the whoosh of the waves as they wash in over sparkling sand. You’ll want to relax under the palm trees like they do in the Corona commercials or hang ten like in those Beach Boys’ songs.

If the beach is your destination this year, here are 7 great ones scattered across the U.S. Some of them you’ve no doubt heard of, others are a little off the beaten track.

You sold it, now what?

Tuesday, 11 July 2017 Posted in Insights

You sold it, now what?

Congratulations, you sold another product! Now you just have to confirm the order with the buyer, find a box, pull the product off the shelf and add it to the box with the correct paperwork and packing material, print the address label and get it to the post office for shipping.

All done? Hmm, what about their access to the membership site and the online part of the product or bonuses? Then what about support followup or education on how to use your product?

Weekly Featured Resource - Email Attacher

Friday, 07 July 2017 Posted in Business Strategy

Weekly Featured Resource - Email Attacher

Featured Resource this week -

Automate Your Appointments Never Lose an Email!

Automatically attach your emails to Infusionsoft contact records.
The campaign and broadcast emails you send from Infusionsoft are automatically archived on your contact records. But do you then use personal emails to follow up, answer questions, and close deals? If so, then you need emailAttacher to continue archiving those emails on the contact records.


Check out others who we recommend - solid vendors and products that could benefit your business today.

Preventing the Summer Marketing Slump

Thursday, 06 July 2017 Posted in Marketing Tips, Business Strategy

Preventing the Summer Marketing Slump

Summer marketing slump. These are words no marketer wants to hear, but during the summer months it’s an unfortunate reality many marketers face. The weather is warm, and those who aren’t on vacation are thinking about it. There are a hundred and one different activities your potential customers can be doing— hiking, biking, swimming, picnicking— pretty much anything other than concentrating on what you’re trying to sell them.

Summer may have its own challenges for marketers, but a slump doesn’t have to be inevitable. Here are some ways you can avoid it:

The art of balance

Tuesday, 04 July 2017 Posted in Staying Sane

The art of balance

Balancing our priorities between personal life and professional life can be a huge headache. But still, we continue to ride the seesaw.

Here’s the issue in a nutshell:

Weekly Featured Resource - FuseDesk

Friday, 30 June 2017 Posted in Business Strategy

Weekly Featured Resource - FuseDesk

Featured Resource this week -



FuseDesk helps you and your team WOW your customers with great service. Happy Customers stay with you longer, spend more, and spread the good word about your business.

FuseDesk was built for Your Business, Your Support Team, and Your Customers. With FuseDesk, it’s easy to get the key insights into how well your team is doing, delightful for the support team to use, and fast for customers to get care.

Check out others who we recommend - solid vendors and products that could benefit your business today.

Celebrating July 4th in Your Business

Thursday, 29 June 2017 Posted in Marketing Tips, Business Strategy

Celebrating July 4th in Your Business

Independence Day has a lot going for it. There’s red, white and blue, Old Glory, fireworks… maybe a barbeque with family and friends or a concert under the stars. It’s also the only major holiday in the U.S. between the end of May and Labor Day at the start of September, so why not make it the centerpiece of your summer marketing? After all, your customers have shed their winter blues and everyone wants to get out and have fun. Show some patriotic spirit, put the focus on fun consumer experiences and it’s hard to go wrong.

Apples vs. Oranges?

Tuesday, 27 June 2017 Posted in Insights

Apples vs. Oranges?

With the lack of any other frame of reference, your prospects will default to a price comparison. An apples to apples comparison. Once they say something like, “The XYZ company will do the same thing for $Y dollars less,” you have virtually lost the sale, because the talk is all about price. When you tell them all the reasons (and they may be good ones) why your pricing is as good if not a better deal, you sound to them like you are making excuses to try to recover the sale. It’s over!

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