Marketing Matters & More BLOG

insights & tips for your business success

Weekly Featured Resource - JoomFuse

Friday, 23 June 2017 Posted in Business Strategy

Weekly Featured Resource - JoomFuse

Featured Resource this week -

JoomFuse has changed the rules of membership management. . . forever.

Joomla! + Infusionsoft = JoomFuse! JoomFuse integrates your Joomla! website with your Infusionsoft to content access and membership status, hands-free for you!

Manage infinite levels of paid (or free) membership using JoomFuse to integrate the automation of Infusionsoft with the power of Joomla. You control who gets access to what content... and when. JoomFuse manages access and action triggers for you, driven by Infusionsoft tags. No more duct-taping third-party software programs to try to get what you need to manage your membership (subscription) programs. Now you can sleep at night knowing it's taken care of for you.

Check out others who we recommend - solid vendors and products that could benefit your business today.

How to Get Started With Podcasts

Thursday, 22 June 2017 Posted in Business Strategy

How to Get Started With Podcasts

In a previous article, we talked about business-oriented podcasts and recommended several that may be worth your time. If you found the content worthwhile, why not take the next step? That’s right, start doing your own.

There are several great reasons for doing so. It’s a chance to give back to the business community by sharing your knowledge and expertise. In addition, it helps gets your name out there and can lead to networking opportunities and a chance to bring in new clients.    

What are you reading? Are you reading?

Tuesday, 20 June 2017 Posted in Business Strategy

What are you reading? Are you reading?

Most entrepreneurs are autodidacts. That puts the responsibility for our education about our skills, expertise, and industry squarely on our own shoulders.

Going to business school could be interesting although, truth be told, I think I have a business school’s worth of business books on my office shelf right now. No, I haven’t read them all yet but I have a new plan.

Weekly Featured Resource - Send Out Cards

Friday, 16 June 2017 Posted in Marketing Tips

Weekly Featured Resource - Send Out Cards

Featured Resource this week -

 Whether you are a dentist, salesperson or office worker, there has never been an easier way to send a genuine thank you, reminder or follow-up card. Greeting cards can be powerful business tools to help make sure your business clients and customers know just how important they are!

Here's an added bonus: To totally integrate your SendOutCards into marketing campaigns through your Infusionsoft or other CRM, check out Fix Your Funnel too! It's the glue between your SendOutCards and Infusionsoft.

  

Check out others who we recommend - solid vendors and products that could benefit your business today.

 

5 Podcasts for the Entrepreneur

Thursday, 15 June 2017 Posted in Business Strategy

5 Podcasts for the Entrepreneur

As a business owner, you know just having information at your fingertips isn’t enough. It’s the right information at the right time that makes the difference. There are all sorts of ways to get this information— books, seminar and blogs just to name a few.

One of the ways you may not have considered is podcasts. If you’re not familiar with podcasts, they’re live streamed discussions on a variety of topics, usually with a moderator and one or more topical experts.

Fixing Your Followup Failure

Tuesday, 13 June 2017 Posted in Insights

Fixing Your Followup Failure

Recently a small business owner came to us with a lead conversion problem. She gets a solid stream of warm leads opting in for her lead magnet (free trial) but very few convert to her paid product. In fact, a minority of them actually engage with the trial. Sound familiar?

She has followup failure. Not that she doesn’t followup, she does, but clearly what she’s doing for followup is not working.

Weekly Featured Resource - DilogR

Friday, 09 June 2017 Posted in Business Strategy

Weekly Featured Resource - DilogR

Featured Resource this week -

Video Marketing Engagement Platform

More Engagement. More Leads. More Sales.
You work hard. Let interactive content work for you.

 

Check out who we recommend - solid vendors and products that could benefit your business today.

How to Get Started With Facebook Live

Thursday, 08 June 2017 Posted in Marketing Tips, Business Strategy

How to Get Started With Facebook Live

It’s hard to escape social media these days, especially when you have a business to promote. No matter where you go or who you talk to, you’re reminded how important it is. That couple a little ways down from you while you’re lounging on the beach? Yep, they’re online and they’re potential customers. Are you using all the tools at your disposal to reach them?

One of those relatively new tools is Facebook Live. You’ve heard of Facebook, of course, and you already know how important it can be to your social media efforts. You probably also know that just posting isn’t enough.

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