It’s hard to escape social media these days, especially when you have a business to promote. No matter where you go or who you talk to, you’re reminded how important it is. That couple a little ways down from you while you’re lounging on the beach? Yep, they’re online and they’re potential customers. Are you using all the tools at your disposal to reach them?
One of those relatively new tools is Facebook Live. You’ve heard of Facebook, of course, and you already know how important it can be to your social media efforts. You probably also know that just posting isn’t enough.