Marketing Matters & More BLOG

insights & tips for your business success

The One Best marketing method for small business

Monday, 16 June 2014 Posted in Automation News, Marketing Tips

Are you a business who sells through a website, a retail/office location or a sales team?

Manage Your Leads. Grow Sales. Save Time. Get Organized.

23,000 thriving small businesses use Infusionsoft. Discover how Infusionsoft, the only all-in-one automated sales & marketing software built exclusively for small businesses, has helped them manage their leads, grow sales, save time and stay on top of it all.

  • Organize all customers and prospects with CRM (Customer Relationship Management) 
  • Keep in touch & follow-up automatically with Email and Social Marketing
  • Get notified when prospective customers are ready to buy with Lead Scoring
  • Sell online using E-Commerce Shopping Carts
  • Increase sales while saving time with an All-In-One Solution

HOW DO YOU GET PEOPLE TO NOTICE YOU?

Thursday, 12 June 2014 Posted in Marketing Tips, Business Strategy

Forget old-school, dried up advertising methods!

Andrew Davis, best-selling author and former television producer, believes he has a better way for you to spend your advertising or marketing budget.

His idea is quite simple: create great content and engage your audience. Then use that content to leverage sales. Content brands build relationships. Relationships build trust. Trust drives revenue. It’s an approach Sesame Street and Walt Disney have used for years to drive millions in product sales, and Andrew believes it can work for small businesses too.

He has a five-step approach that’s already producing some great results for small online businesses.

What Drives You?

Thursday, 05 June 2014 Posted in Staying Sane

How does your quality of life impact your business?

What Drives You?

In an increasingly busy and chaotic world, stability has become a precious commodity. How do you find stability in a market that can change in the blink of an eye where the skills you learn are obsolete as soon as you’ve mastered them?

Pam Slim, award-winning author, business coach and creator of the blog Escape from Cubicle Nation believes she has some of the answers.  

Your body of work extends far beyond your resume, she says. You are everything you do in life. For an individual, your body of work is everything you create, contribute, affect or impact. It is the story of your life and everyone you’ve interacted with along the way. For a company, it is everything they have contributed during their history, whether it is their products, services, idea or values.

4 Step System to WOW Your Customers

Thursday, 29 May 2014 Posted in Marketing Tips, Business Strategy

4 Step System to WOW Your Customers

In a competitive market, sometimes it’s the little things that make the difference between merely satisfying a customer’s needs and thrilling them so much that they’re bragging to their friends about your products. In other words, you want them to say: “Wow!”

According to Scott Martineau, Senior Vice President of Product Strategy at Infusionsoft and author of Conquer the Chaos: How to Grow a Small Business without Growing Crazy, there are four steps to wowing your customers.

  • Step 1 - Create a culture of Wow! Customer service starts at ground zero. You need to talk about it from day one. You need to emphasize and teach it to your employees at every opportunity, and when you’re evaluating new employees, you should look for people who love to serve. Wherever possible add incentives for employees to go above and beyond. In a crowded field of competing companies, people will remember the small, personal touches far more than they will another advertising campaign.

Planning and Strategizing

Thursday, 22 May 2014 Posted in Business Strategy

Planning and Strategizing

What's your business plan?

In 1845, a British expedition commanded by Sir John Franklin boldly set out in search of the Northwest Passage, a fabled sea route around the top of North America. The expedition was plagued by logistical problems from the very start.

The crew had little experience with the arctic. Other than Franklin, few among the officers were arctic veterans. Disregarding the advice of the native Inuit, crewmen were outfitted in uniforms far better suited to winters in Southern England. 

In May, the expedition set sail from England never to return. Studies over the years have concluded that hypothermia, starvation and lead poisoning, along with inadequate clothing and supplies, lead to its demise.

While few of us have our hearts set on being arctic explorers, the fate of the Franklin Expedition serves of a poignant example of the importance of proper planning. It has been said that if you don’t know how to get there, it doesn’t matter what road you take.

Eliminate your biggest challenges in 3 days!

Written by Dom Cassone Wednesday, 21 May 2014 Posted in Automation News, Company Buzz

Eliminate your biggest challenges in 3 days!

Infusionsoft is getting ready to do another Implementation Accelerator on June 18-20, 2014 in Chandler AZ.

If you want to get more done in 3 days than you ever thought possible, then this is the place for you!

To find out more, check out the description by clicking HERE.

To start the registration process click HERE.

As an added bonus, Kerry and/or I will go with you if you want us to help you get the most out of it. Just let us know.

Kerry and I have done this before and I can tell you it is hard work, but the results are amazing. Highly worth the blood, sweat and tears!

Hope to see you there.

P.S.To see the descriptive PDF, click here. And to start the registration process click here.

Sleep and Productivity

Thursday, 15 May 2014 Posted in Staying Sane

Sleep and Productivity

You’ve tossed and turned all night. You’ve counted so many sheep you’re pondering whether to start up a farm. Just when you’ve finally drifted off, you hear the sound of the alarm clock going off. As you pull back the covers and put your feet on the floor you feel like an extra in an episode of ‘The Walking Dead.’

There's an important meeting today with some potential new clients. You need to be at your charismatic and problem-solving best. As you’re about to find out, lack of sleep can make a challenging but achievable task seem almost overwhelming.

You’re not alone.

Nearly one-third of adults report getting less than 6 hours of sleep a night, according to a National Health Interview Survey. And the habit seems to start young; a similar survey sponsored by the Centers for Disease Control and Prevention found only 31 percent of high school students report getting at least 8 hours of sleep a night.

Inefficiency Gremlins

Thursday, 08 May 2014 Posted in Business Strategy

Systematize Routine Processes

Inefficiency Gremlins

For many creative people, ‘process’is almost a dirty word. Flexibility and spontaneity are swept into a mindless void of dull and boring routine. Do the same thing over and over again, all day, every day. 

An organized process doesn’t have to be some gremlin lurking in the dark. In fact, it can keep the gremlins from knocking at the door of your business. By developing a system, routine tasks can be done quickly and smoothly, freeing up valuable time and energy for more important things. It can also save your business some money.

Consider the case of a major film production. Expensive actors are already on the set, props and scenery have been built, and the production crew is ready to shoot. Time is money, and every second counts. One of the major reasons films go over budget is inefficient use of time on the set. Since a skilled production crew is often paid by the hour, the last thing a director wants is a costly delay or even worse, having to shoot the scene again months later. 

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