Marketing Matters & More BLOG

insights & tips for your business success

What’s Your Message to Your Ideal Client?

Thursday, 03 August 2017 Posted in Business Strategy

What’s Your Message to Your Ideal Client?

You already know trying to market to everyone spreads your resources too thin and results in your message being lost in a sea of similar looking ones.

You’re looking for that ideal client, the perfect fit for your product or service. Have you found them?

If you have, good for you! (If you don’t know who your ideal client is or how to figure it out, give us a call or contact us online for help.)

Back it up or lose it

Tuesday, 01 August 2017 Posted in Business Strategy

Back it up or lose it

The title says it all! Sooner or later you will have a catastrophic failure of everything electronic. Your computer, your web server, your website, your smart phone, whatever. Trust me on this one! The only thing you can do is keep recent backups so you have some recourse when disaster happens.

Today, I want to focus on your website. First, don’t count on your web hosting company to keep backups for you. They may, or they may not, but it is really YOUR responsibility to have a recent backup of your site. And best yet, have one that you keep off site, say, on your computer.

Weekly Featured Resource - FeedBolt

Friday, 28 July 2017 Posted in Business Strategy

Weekly Featured Resource - FeedBolt

Featured Resource this week - logo feedbolt

 

Automagically Email Your Infusionsoft Contacts When You Update Your Blog or Feed

With FeedBolt, simply enter your blog URL, select an Infusionsoft Tag, and choose your template. FeedBolt takes care of the rest.


Check out others who we recommend - solid vendors and products that could benefit your business today.

Who Are You Marketing To?

Thursday, 27 July 2017 Posted in Marketing Tips, Business Strategy

Who Are You Marketing To?

“Everyone is not YOUR customer.”      ~  Seth Godin

That little nugget of wisdom is worth writing down and then pinning up where you'll see it. It makes things so much easier when you discover who your ideal customers and clients are, because then you only have to market to them. Your marketing will become less generic and more personal when you know who it is you're “speaking to.”

Direct Mail is Dead

Tuesday, 25 July 2017 Posted in Insights

Direct Mail is Dead

One of our clients is a staunch supporter of marketing automation. They manage all their lead acquisition, followup, and client nurture using email automation. And they are consistent and successful with it. That’s all they need, right?

Wrong.

Weekly Featured Resource - Booker

Friday, 21 July 2017 Posted in Business Strategy

Weekly Featured Resource - Booker

Featured Resource this week -

Grow and Run Your Service Business with Booker

The Booker Platform helps you get more sales from new and existing customers—and run your service business anytime, anywhere.


Check out others who we recommend - solid vendors and products that could benefit your business today.

Getting your Fall Marketing Plan Ready

Thursday, 20 July 2017 Posted in Business Strategy

Getting your Fall Marketing Plan Ready

You have to admit it—autumn is a great season. The weather's nice, the changing colors of the leaves are mesmerizing, and your inner child is nudging you to look at back-to-school supplies and Halloween costumes because there might be something “cool.”

Try to muster up that childlike enthusiasm for your fall marketing plan! Take advantage of all that the season has to offer, and it should be a breeze:

A cool social productivity tool

Tuesday, 18 July 2017 Posted in Business Strategy

A cool social productivity tool

Do you wish you could leverage the great content you write for your blog and get more traffic and engagement? Statistics show that the majority of people need to hear or read something multiple times before they engage.

We found this new-ish tool that increases social engagement and blog traffic by posting automated campaigns on your social platforms over an entire year.

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