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Insights

Fixing Your Followup Failure

Tuesday, 13 June 2017 Posted in Insights

Fixing Your Followup Failure

Recently a small business owner came to us with a lead conversion problem. She gets a solid stream of warm leads opting in for her lead magnet (free trial) but very few convert to her paid product. In fact, a minority of them actually engage with the trial. Sound familiar?

She has followup failure. Not that she doesn’t followup, she does, but clearly what she’s doing for followup is not working.

What the ‘API’ is an API?

Tuesday, 30 May 2017 Posted in Insights

What the ‘API’ is an API?

API is another one of those TLAs (Three Letter Acronyms) that we have grown to hate and it does not stand for Apple Pie International. It actually stands for Application Program Interface and one pretty good definition is:

Application program interface (API) is a set of routines, protocols, and tools for building software applications. An API specifies how software components should interact.

Ok, so now you’ve got it right? No? The definition made it so much more clear, NOT.

What’s Your Identity?

Tuesday, 16 May 2017 Posted in Insights

What’s Your Identity?

The terms brand and identity are often used interchangeably which causes confusion when businesses are trying to create relationships with their customers.

Your brand is what people see - colors, logos, tagline, etc. Your identity is who you are, at the heart of your business.

Leverage your expertise

Tuesday, 02 May 2017 Posted in Insights

Leverage your expertise

If you’ve been in business for any length of time, you and your company have developed some specialized expertise in your chosen business area. Some of it is likely proprietary but much of it you have no problem sharing. Or at least you should have no problem sharing as it can be a great way to get new clients/customers/patients and keep existing ones.

An often overlooked way to share that information is through a membership website. Sure, you need to have some information on the public side of your website, but you can keep the real juicy gems for those who sign-up as members.

The same question AGAIN?!

Tuesday, 18 April 2017 Posted in Insights

The same question AGAIN?!

Anyone who handles customer service in their business understands that feeling when the customer or prospect asks the same question again… and again. You paste a smile on your face  and be careful what you type when you respond with the same answer again… and again.

In all fairness, sometimes it’s the same question but a different person asking it. But the frustration is the same when you have to answer the same question over and over.

Is Your Website Secure?

Written by Dom Cassone Tuesday, 04 April 2017 Posted in Insights

Is Your Website Secure?

The answer is not obvious. A better question might be “Should I Change Hosting Providers?” The answer to that question is ‘maybe’.

You likely spent a chunk of change on your website and a reasonable amount more on other marketing driving prospects and clients to your website. In addition, you may have read my articles on why everyone needs a membership site and set one up on your site. Or maybe worst of all, you do eCommerce on your site and it’s not protected.

Being Copyright Smart

Tuesday, 21 March 2017 Posted in Insights

Being Copyright Smart

Do you write? Words? Music?

Do you draw? Paint? Photograph?

Do you perform? Act? Sing? Dance? Record?

Are you protected?

What’s a SBSM?

Tuesday, 07 March 2017 Posted in Insights

What’s a SBSM?

SBSM is an abbreviation for the Small Business Success Method. It was introduced by Clate Mask at Infusionsoft’s ICON16. It is a complete formula for success for your business, provided that you can follow it accurately, and that is the trick.

Here I just want to outline what it is and perhaps in a future article I’ll identify why you need discipline and determination to follow the method….trust me I know! I might even tell you how I know.

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