Marketing Matters & More BLOG

insights & tips for your business success

Weekly Featured Resource - iMember360

Friday, 03 November 2017 Posted in Marketing Tips, Business Strategy

Weekly Featured Resource - iMember360

Featured Resource this week - iMember360

WordPress Membership Plugin for Infusionsoft™

Unleash the power of WordPress and iMember360 to create your Infusionsoft™ driven membership site instantly! iMember360 - a WordPress plugin that turns a normal WordPress site into a full-featured membership site with all the protection controls you can imagine, almost limitless customization, and driven by Infusionsoft’s second-to-none CRM and e-commerce engine.

 

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Be Your Own Detective for Your Business Metrics

Thursday, 02 November 2017 Posted in Business Strategy

Be Your Own Detective for Your Business Metrics

“It is a capital mistake to theorize before one has data.”

   ~ Sherlock Holmes, “A Study in Scarlett” (Arthur Conan Doyle)

The famous detective makes a good point—it's hard to say exactly how well your business is doing unless you have some numbers. Data is a tricky thing though, since not all of it is relevant. For example, having 2,000 likes on a Facebook page doesn't help you if none of those people have ever made a purchase. So what data should we track? How do we gather that data? What do those metrics mean?

Holiday Marketing Now

Tuesday, 31 October 2017 Posted in Business Strategy

Holiday Marketing Now

Do you want to simplify your Black Friday/Cyber Monday sales marketing, make it more effective and serve your customers better? Automated emails to the rescue!

Once October rolls around customers are thinking about holiday shopping and are more apt to open emails that contain gift inspirations and deals. So even if you aren't participating in Black Friday or Cyber Monday, promoting your December holiday specials now makes sense.

Weekly Featured Resource - TurboDial

Friday, 27 October 2017 Posted in Marketing Tips, Business Strategy

Weekly Featured Resource - TurboDial

Featured Resource this week - TurboDial

This Personal Communicator brings the Power of Infusionsoft to your Inside Sales Campaigns!

With turboDial you never leave Infusionsoft – place a phone call to any contact at any time right from MyDay, from a saved search or from contact and opportunity records!

Plan your calls in advance or make them spontaneously – turboDial is the only solution effective for both


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Who Keeps Your Website Current?

Thursday, 26 October 2017 Posted in Business Strategy

Who Keeps Your Website Current?

You know you need a strong online presence and so you’ve created great content. You also have strong visuals and even some great video to go with it. That’s only part of the equation, however. You still need to upload it to your site in a timely manner, and it needs to look good when it goes live. If there are any formatting issues or long load times, it could blunt the impact of your message, or worse, cause it to be ignored altogether. If that weren’t enough, your content needs to look good on all sorts of different cellphones, tablets and desktops. It also needs to be SEO-friendly, otherwise Google may bury it.

Now you see it, now you don’t

Tuesday, 24 October 2017 Posted in Automation News, Business Strategy

Now you see it, now you don’t

We have been in an ever-evolving battle against internet bots….it’s almost like like a sci-fi thriller….we put up an anti-bot shield and the bots defeat it, so we put up a better one.

This anti-bot shield is known as CAPTCHA. You have all seen the different things on forms, such as typing in the letters that appear, or doing some arithmetic.

Weekly Featured Resource - Time Fusion

Friday, 20 October 2017 Posted in Marketing Tips, Business Strategy

Weekly Featured Resource - Time Fusion

Featured Resource this week - Time Fusion

Automate Your Appointments

Are you using TimeTrade or Full Slate to give your clients online access for setting appointments with you? If not, you should be!

TimeFusion integrates Infusionsoft with TimeTrade and Full Slate to automate your appointment scheduling!


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Who Does Your Graphic Design?

Thursday, 19 October 2017 Posted in Business Strategy

Who Does Your Graphic Design?

We’re often told that these days marketing is a visual art. You need stunning, dynamic images that will grab your audience’s attention and make your other content really pop. And to produce those images, of course, you’ll need top quality dedicated graphics professionals.

There is some truth to this idea. Quality images can definitely make your content stand out, and potential customers will quickly turn away from large, ungainly blocks of text. But do you actually need to spend a fortune on top quality graphic design? Should you attempt to do some of it yourself?

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