Marketing Matters & More BLOG

insights & tips for your business success

Is your website mobile ready?

Written by Dom Cassone Wednesday, 08 April 2015 Posted in Marketing Tips

It better be for Google

Is your website mobile ready?

Google’s Mobile Update is Looming! Are You Ready for April 21st?

On April 21st, Google is planning to rock its mobile search results with an algorithmic update that will change everything. This update is expected to affect more sites than Penguin and Panda combined because searches from mobile devices are estimated to make up more than 50% of all Google searches. To be clear - there is no site that is safe so do NOT pass over this update thinking it isn't relevant to you.

Infusionsoft’s Campaign of the Month Program

Tuesday, 07 April 2015 Posted in Business Strategy

Infusionsoft’s Campaign of the Month Program

Spring is here, and no doubt you are itching to get out and enjoy those nice warm days. Whether you want to catch a baseball game, work in the garden, or visit a local festival, it can be hard to justify taking some time off when you know you haven’t done your marketing.

Lucky for you, Infusionsoft has you covered with some simple campaigns, designed especially for small businesses.

Infusionsoft’s Campaigns of the Month posts feature great, easy-to-use campaigns (and some have video instructions as well), so you can launch these marketing campaigns and boost your business with a minimal amount of time and effort.

Our 3 Favorite Productivity Apps

Tuesday, 31 March 2015 Posted in Business Strategy

Our 3 Favorite Productivity Apps

24 hours. It seemed like an eternity when we were younger. As adults, we often wish there were more hours in the day. It always seems like there’s too much to do and too little time to get it done. It can seem like a daunting task to keep on track when there are deadlines everywhere we step. Fortunately, technology has given us the tools we need to keep the deadlines at bay. For every need, there is a productivity app to fill it. 

Here are 3 good ones that will leave you with more to-do time:

10 Books Small Business Influencers are Reading in 2015

Tuesday, 24 March 2015 Posted in Business Strategy

10 Books Small Business Influencers are Reading in 2015

If you could read just one book on business and marketing this year, what would it be? Well, one of the great things about the modern world is choices, and rather than confine you to just one, we’ve assembled a list of 10 books some of the top entrepreneurs are leafing through. 

The Best Damn Web Marketing Checklist, Period!  This is a hands-on guide written by Stoney deGeyter that walks you through the process of building a website that not only attracts visitors, but increases sales.

What is Joomla?

Tuesday, 17 March 2015 Posted in Biz Tech Tips, Company Buzz

With Guest Sarah Watz, President of Open Source Matters Inc.

What is Joomla?

We are super excited to announce another video in our collection for you! This one demystifies Joomla!™, the popular global CMS (content management system) for building robust business websites.

In March 2015, Dom co-presented with Sarah Watz, President of Open Source Matters Inc., the nonprofit organization that supports the Joomla! project which is completely run by volunteers. The webinar was originally presented for Infusionsoft Certified Partners but there is plenty of value there for the small business owner or marketing consultant.

So Easy an Eight-Year-Old Girl Can Do It

Tuesday, 17 March 2015 Posted in Marketing Tips, Business Strategy

So Easy an Eight-Year-Old Girl Can Do It

The beginning of each new year often brings cold, chilling winds, hailing the promise of another long dreary winter. And just when that wintry depression threatens to take hold, we often find ourselves temporarily saved by that army of precocious females: the Girl Scouts and their annual cookie sale. 

Originally a money-making scheme for a single troop during World War I, Girl Scout Cookies have become a much-anticipated institution for girls and customers alike. According to Wikipedia, sales of these cookies average 200 million boxes per year.

Niche Your Business and Thrive

Tuesday, 10 March 2015 Posted in Business Strategy

Niche Your Business and Thrive

“I know every mile will be worth my while. I would go most anywhere to find where I belong.”

The words come from a song in Disney’s 1998 animated film Hercules, but they can just as easily apply to many small business owners struggling to find their place in a competitive market.Breaking in can be daunting. It often seems the competition is bigger, badder and more importantly, already entrenched.  If you try to be everything to everyone, you’ll end up spreading yourself too thin. To find where you belong, sometimes you have to find your perfect niche. If you’re good at something no one else is, why not take advantage of it?

5 Business Blogs Worth Reading

Tuesday, 03 March 2015 Posted in Business Strategy

5 Business Blogs Worth Reading

Business blogs come in all shapes and sizes. Some are must-have players for any serious small business owner’s lineup, while others need to be sent back to the minor leagues. Here are 5 business blogs that will be worth their spot on the team.

  • First up to bat is Infusionsoft’s marketing blog, designed with small business owners in mind. Written in a casual format, the site contains articles about a wide variety of business topics. Want to know how to woo your perfect customer or learn ways to boost your content strategy success? The Infusionsoft marketing blog has you covered. It also contains handy links to Infusionsoft’s toolbox of goodies for the small business owner.
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