Marketing Matters & More BLOG

insights & tips for your business success

Developing a Holiday Marketing Plan

Thursday, 28 September 2017 Posted in Business Strategy

Developing a Holiday Marketing Plan

Summer is coming to an end, and your marketing calendar is about to get a lot busier. Starting with Labor Day and continuing on through the end of the year, there is a virtual cornucopia of great holidays. Is your marketing ready for the blitz?

Do you have the resources you need? Unless you have an exceptionally large marketing budget you can’t go after every holiday, or you’ll risk spreading your resources too thin. What about some of the new marketing holidays that have sprung up in recent years?  Events like Small Business Saturday and Cyber Monday may not appear on a traditional calendar, but they may be extremely valuable to you.

Neural coupling and storytelling

Tuesday, 26 September 2017 Posted in Business Strategy

Neural coupling and storytelling

Last week, our article was about how storytelling has worked for thousands of years to get a message across and have it stick. I got to wondering why it works so consistently, so I did a little research and here’s what I found.

Stories are fun or interesting or engaging or profound or touching or scary or, well, you get the picture. But why they ‘stick’ in our heads was an interesting question to me and my research taught me about the physiological and chemical changes that happen in our brains when we hear a story.

Weekly Featured Resource - Copy Doodles

Friday, 22 September 2017 Posted in Marketing Tips, Business Strategy

Weekly Featured Resource - Copy Doodles

Featured Resource this week - Copy Doodles

Handwriting and hand-drawn enhancements have been used for years in advertising and marketing because they are a proven way to grab attention and increase response and readability. There is NOTHING out there that matches the quality, expertise and level of support you get when you become a CopyDoodles member.  Their extensive library of direct-response marketing graphics features thousands of hand-drawn CopyDoodles, which can be easily downloaded to your computer and placed on any of the online or offline marketing pieces you are working on in a snap.


Check out others who we recommend - solid vendors and products that could benefit your business today.

 

What's Your Action Plan to reach that 5-year Goal?

Thursday, 21 September 2017 Posted in Business Strategy

What's Your Action Plan to reach that 5-year Goal?

In a previous article, we took a look at making a five-year plan for your business. The next step is to put that plan into action. What resources do you need? What steps do you need to take to get started? To make it even more challenging, you’re also trying to predict future events you might not fully be able to control.

Getting started is pretty simple though, and it begins with writing your plan down. There are many good reasons for writing down your business or marketing plan. This makes you take the time to think your plan through and will make you feel more confident in it.

Tell Me a Juicy Story!

Tuesday, 19 September 2017 Posted in Insights

Tell Me a Juicy Story!

When our son calls, his daughter almost always wants to get on the phone, saying “Daddy, I want to see Grandmom and Granddad!” (make the call a FaceTime call) and once we are visible, odds are she will say “Can you read me a story?” She usually asks Kerry, I guess her storytelling is better than mine, at least in our granddaughter’s eyes.

What’s the point, other than a cute antidote about Eva? The point is that we identify with stories from the time we are very young… we’ve been reading stories to Eva since she was just a few months old. We relate to stories, we learn from stories, we start to better understand our world through stories. Stories help us see things that cold hard facts would not allow us to see.

Weekly Featured Resource - EverGreen

Friday, 15 September 2017 Posted in Business Strategy

Weekly Featured Resource - EverGreen

Featured Resource this week - Evergreen Business Systems

The Business Automation Software Of The Year Is Finally Here!

The world's most powerful automated webinar platform! Create as many Automated Webinars and use on as many domain that you own as you like for one low price with no monthly fees. Create Rolling Webinars that play on autopilot. With their Smart- Date technology, you just set the days of the week and what time or multiple times of the day it should play.


Check out others who we recommend - solid vendors and products that could benefit your business today.

What Will Your Business Look Like in 5 years?

Thursday, 14 September 2017 Posted in Business Strategy

What Will Your Business Look Like in 5 years?

Do you remember all those predictions for the future? Some of the wilder ones included flying cars, colonies on Mars and personal robots to cater to your every need. What about your prediction for your business? Where will you be next year, or in 5 years?

While the future is always a little murky, it’s important to create long-term goals for yourself and your business. The best business plans are more than just documents you create and stick in a drawer somewhere. They’re more than just simple vision statements. Instead they’re living roadmaps for reaching your goals.

5 characteristics of a successful mentor

Tuesday, 12 September 2017 Posted in Business Strategy

5 characteristics of a successful mentor

One of the most fulfilling things you can do is share your knowledge and experience by mentoring someone who is passionate to learn what you know. Sharing what you know as a mentor can be just as powerful for you as it is for your mentee.

There are different scenarios for the mentor-mentee relationship. Sometimes mentors and mentees are actually employed at the same business, and the relationship may develop informally or by mandate. Other times, the relationship develops between two people who are not commonly employed and don’t work together in any way. On occasion, you’ll find a paid mentoring program such as our Infusionsoft Mentor Program. Often the relationship is initially pursued by the mentee when they have defined a need and know you have the skill and experience to help them meet that need.

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