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6-Part List-Building Series: Using Direct Mail

Tuesday, 09 July 2019 Posted in Insights

6-Part List-Building Series: Using Direct Mail

If you thought direct mail was dead, think again. It is still a powerful marketing tool, especially when paired with an email campaign, and can help you gain more valuable customers. So, in this week’s installment of our 6-Part List-Building Series, we put together five tips for using direct mail to build your email list:

6-Part List-Building Series: Using Speaking Engagements

Tuesday, 25 June 2019 Posted in Insights

6-Part List-Building Series: Using Speaking Engagements

Speaking engagements are a great way to promote yourself amongst industry peers and to your audience. So, in this week’s installment of our 6-Part List-Building Series, we will provide you with four easy steps you can take to build your email list using speaking engagements.

6-Part List-Building Series: Using Networking

Tuesday, 11 June 2019 Posted in Insights

6-Part List-Building Series: Using Networking

Networking is a fundamental part of being a successful business owner and it’s also an essential step in building a strong email list. That’s why we put together this week’s installment in our six-part list-building series: 7 ways to build your email list using networking.

6-Part List-Building Series: Using Social Media

Tuesday, 28 May 2019 Posted in Insights

6-Part List-Building Series: Using Social Media

We’re back with our 6 Part List-Building Series and this week we’re sharing 9 ways to build your list using social media:

Host a Facebook Live.

Facebook Lives are a great way to help your audience put a face to a name and feel more connected to your brand. During the recording, teach a concept or share actionable tips and strategies. Create additional useful content or a handout that contains all of the information you shared during the live stream and offer it to your audience—in exchange for their email, of course.

6-Part List-Building Series: Using Your Website

Tuesday, 14 May 2019 Posted in Insights

6-Part List-Building Series: Using Your Website

If you want to connect with your customers, an email list is a must. So we’ve created a six-part series on building this invaluable link to your customer base. Here are 5 ways to build your list using your website:

Create a pop-up for each page of your website.

This is probably the most popular way to build an email list through a website. But don’t fret. Pop ups aren’t as bothersome as they sound. Today, they are usually timed so that once a visitor to your website spends a certain number of seconds on your page, he or she will receive a pop-up relevant to their behavior. Follow best practices when creating your pop-ups, such as including a clear call to action, personalizing them to the user, offering an irresistible incentive and using an eye-catching design.

Patch the holes in your lead bucket

Tuesday, 19 February 2019 Posted in Insights

Patch the holes in your lead bucket

Let me ask you a few questions and I promise to give you the solutions:

  • Is your lead tracking system disorganized (stacks of business cards, scribbled on notebooks, etc.)?
  • Does it take you longer than a day or two to get back to prospects and clients?
  • Have you ever forgotten to follow-up?
  • Have you ever been too busy to follow-up?
  • Have you ever let a hard-earned lead slip through the cracks?

CRMs: What, Why, How

Tuesday, 05 February 2019 Posted in Insights

CRMs: What, Why, How

CRM stands for Customer Relationship Manager, but I bet you knew that. There are many CRMs out there. Some have been around for many years and they vary from the very basic to the very complex. How do you navigate all that and make the right decision?

The Power of Passion

Tuesday, 22 January 2019 Posted in Insights

The Power of Passion

Passion is a powerful force, an energy born from what excites you. In order to be successful in your business, you must be passionate about the work that you do. If you are not passionate about what you do, you will quickly become burnt out or bored.

Think about it. Do you know any successful people who are not passionate about what they do?

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