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Make mine a double?

Tuesday, 14 November 2017 Posted in Insights

Make mine a double?

A double or single what? We’re talking about whether you have your new list members double opt-in or not bother with that ‘extra’ step.

You may be asking what the heck is an opt-in anyway, never mind the difference between a single or a double… I’ll bet more of you know the difference between a single or double glass of fine single malt scotch. So, let me define what I mean.

How many touches?

Tuesday, 17 October 2017 Posted in Insights

How many touches?

When you get a new lead, how many times do you touch them before you give up? By touch I mean contact, not physical touching obviously… but if you can actually meet them and shake their hand all the better, although that is frequently not an option.

Or worse, do you get a new lead and immediately hard sell them… bad, very bad.

Halloween [infographic]

Tuesday, 03 October 2017 Posted in Insights

Halloween [infographic]

If you’re in business, you’re in the marketing business. And you’ve been handed a gift worth $8.4 B (that’s billion!). In fact, this is a gift that repeats annually and has increased in value by 60% in the past 10 years. Run all the way to your bank with it!

Halloween is big business and there’s no reason you can’t cash in on some of it. Think about your audience and how to creatively engage them using Halloween to promote your business, your products, your services, your brand.

Tell Me a Juicy Story!

Tuesday, 19 September 2017 Posted in Insights

Tell Me a Juicy Story!

When our son calls, his daughter almost always wants to get on the phone, saying “Daddy, I want to see Grandmom and Granddad!” (make the call a FaceTime call) and once we are visible, odds are she will say “Can you read me a story?” She usually asks Kerry, I guess her storytelling is better than mine, at least in our granddaughter’s eyes.

What’s the point, other than a cute antidote about Eva? The point is that we identify with stories from the time we are very young… we’ve been reading stories to Eva since she was just a few months old. We relate to stories, we learn from stories, we start to better understand our world through stories. Stories help us see things that cold hard facts would not allow us to see.

Wanna be like Elon Musk?

Tuesday, 05 September 2017 Posted in Insights

Wanna be like Elon Musk?

Happy New Year! I know I’m 4 months early but I just had to share this killer personal practice with you so you can use Q4 to get a powerful jumpstart on 2018.

If you’re not already one of the elite business leaders in the world, you can borrow their best personal practice that got them where they are and keeps them there.

Clever ways to use cards

Tuesday, 22 August 2017 Posted in Insights

Clever ways to use cards

I think that you know by now we are big, big into automating everything but the kitchen sink (hey, maybe we can automate that too… hmmm). Anyway, one thing that you can easily automate is sending out holiday cards, for any holiday or occasion you want.

2017 Trends for Your Success

Tuesday, 08 August 2017 Posted in Insights

2017 Trends for Your Success

There are people whose sole focus is uncovering and watching important trends in business and I, for one, am grateful for their persistence.

In an excellent article I recently read by Ian Altman on Forbes, he outlines 10 trends that will drive success in 2017. Realistically, not all of them will be critical to your business or mine but they are worth looking at and considering what the impact might be on your business and business in general.

Direct Mail is Dead

Tuesday, 25 July 2017 Posted in Insights

Direct Mail is Dead

One of our clients is a staunch supporter of marketing automation. They manage all their lead acquisition, followup, and client nurture using email automation. And they are consistent and successful with it. That’s all they need, right?

Wrong.

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