Insights by Zacaw



Hello adoring fans, Memorial Day was yesterday and the unofficial start of summer. And it couldn’t come soon enough. Soon, Dom will be putting my cage out on the deck so I can enjoy the sunshine and the wind through my feathers. I can’t wait! I’m sure to let out a scream of joy so protect your ears! I can get loud!

Here where I live in New England, we had a long, long winter and summer cannot come too soon. I’m so excited that even the Great Zack is having a hard time concentrating.

Let me give you some famous Zack wisdom! Make sure you take the time to enjoy the weather and not stay cooped up in your office until the leaves fall, that would be a real shame. Dom & Kerry will likely spend some time at the beach in Maine. Of course, they leave me here to fend for myself (well, my friend Janet comes in to make sure that I am behaving and have food and water. But really she stops in to be sure I did not have any wild parties, lol).

By the same token, you cannot let your business slide for the whole summer… it is a good time to pick up new business, add a new product line, find a new distribution channel. etc. Your competitors may be taking a slide for the summer, so that gives you the opportunity to be aggressive and get some new business.

Oh, of course, it is a great time to have a Summer Beach sale or promotion. You should see me in my itsy-bitsy yellow polka-dot bikini! Just joking to see if you are paying attention… be honest now, how many of you thought I really had a bikini? Hey I guess some of my adoring fans are a couple of beers short of a six pack, or a couple of sandwiches short of a picnic. Birds don’t wear bikinis - we have feathers and that’s all we need. BTW - did you catch my summer-related insults? Am I smart or what?….no need to answer, I am the smartest!

I’ll be back soon! In the meantime, why don’t you email your summer plans both for fun and for business. I always enjoy hearing from my adoring fans (even the ones that are missing a few marbles).

Hangin’ out on my perch until next time.

Adoring fans, email me at This email address is being protected from spambots. You need JavaScript enabled to view it.




The difference between successful people and very successful people is that very successful people say ‘no' to almost everything.

   ~ Warren Buffett


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