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CRM stands for Customer Relationship Manager, but I bet you knew that. There are many CRMs out there. Some have been around for many years and they vary from the very basic to the very complex. How do you navigate all that and make the right decision?

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Over the last decade or so, social media has grown in reach and changed the way businesses interact with their audience. Social media marketing can easily become a daunting task that eats up a lot of valuable time for business owners, so companies like HootSuite and Buffer have created social media management platforms in order to simplify the process.

These platforms generally allow you to see all of your social media accounts in one place, schedule posts across platforms, and track analytics—or how well your posts perform, so that you know how to best reach your target audience.

Each platform is different, so it’s best to compare pricing and what you get with each one in order to find the best fit for your business. Here is a quick comparison:

Buffer  Price: $0-399 per month

Social Networks Supported: Twitter, Facebook, LinkedIn and Google+, Instagram, and Pinterest (not included in free plan)  Unique Features: Clean and intuitive design, useful content

HootSuite  Price: $29-599 per month

Social Networks Supported: Facebook, Twitter, LinkedIn, Google+, Instagram, WordPress, YouTube, and 100+ partner apps and integrations  Unique Features: Bulk scheduling, multiple feeds

Sprout Social  Price: $0-599 per month

Social Networks Supported: Twitter, Facebook, LinkedIn and Google+, and Instagram  Unique Features: Useful data studies

Tailwind   Price: $10-799 per month

Social Networks Supported: Pinterest and Instagram  Unique Features: Pinterest- and Instagram-specific features

eClincher   Price: $49-199 per month

Social Networks Supported: Facebook, Twitter, LinkedIn, Google+, Instagram, Google My Business, YouTube, Yelp, Blogger Unique Features: Influencer search, media library

CoSchedule   Price: $0-1,400 per month

Social Networks Supported: Facebook, Twitter, LinkedIn, Google+, Pinterest, Tumblr  Unique Features: All-in-one marketing calendar

As you can see, most social media management platforms are fairly similar, but the networks they support and a few unique features set them apart. Remember: This is not an exhaustive list. There are so many options out there that you’re guaranteed to find a platform that works for your business. Also, they all offer free trials, so it doesn’t hurt to test a few out and then choose the one that meets your unique needs.

Live it Up!

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Making homemade pizza is a great way to unwind, have fun, and prepare dinner at the same time. But between work, family and all of your other responsibilities, you may not have time to start from scratch. Here are a few ideas for easy homemade pizza you’re sure to enjoy:

Upgrade a Frozen Pizza  You picked out a frozen pizza from the grocery store because “Convenience” is your middle name. But when you get home and pull the pizza out of the box, you’re left underwhelmed by the toppings. Don’t fret! Tailoring a frozen pizza to your taste is a quick way to get the pizza you’ve been dreaming of. Simply add more cheese and/or sauce to taste. Then, add your favorite toppings before popping it into the oven. Follow the baking directions on the box and you’ll have a delicious, personalized pizza in 15-20 minutes!

Bagel Pizza  Bagels reign supreme in the breakfast world, but they also make a perfect crust for homemade pizza nights or a quick lunch. Slice your bagels and place them inside-up on a cookie sheet. Add sauce, cheese and your favorite toppings. The best part: everyone can personalize their own bagels. Bake at 375 degrees for about 10 minutes and voilà! A yummy meal the whole family is sure to enjoy!

Premade Crusts and Doughs  Mama Mary’s, Boboli, Pillsbury—you can’t go wrong with a premade crust or dough when your goal is “easy.” Personalize the pizzas like you would with a bagel, follow the baking directions on the packaging, and you’ll be eating a delicious homemade meal in no time.

As you can see, the best part of homemade pizza it that you’re in charge! You’ll never be left wishing for more toppings or less sauce on your pie because you can make it the way you like. Enjoy!

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Living in a state of gratitude is the easiest way to push fear from your mind and boldly move forward.

Try it.

~ Jim Palmer

Top Resources

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Coach Up Your Business with a Professional Marketing Coach

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