Insights by Zacaw

Insights - 2016 May 17




A big stumbling block about marketing that I hear from clients is, “My copy won’t convert.” The ideas are your own but the technique can be learned by just about anyone. You might not be world-class but you’ll be better than before. Get 17 Tips here.





No need to pay a gym. Not that I don’t support small business. I do. Avidly and vociferously. But there are times when a free alternative works, and works well.

If you don’t want to pay a gym, can’t afford it, or just don’t like the atmosphere, you’re in luck. Even if you HATE to exercise. In fact, sometimes I think the word ‘exercise’ is just as dirty a word as ‘diet’. Know what I mean?

The easiest free exercise, of course, is walking. Which many people love to do and many more resist. Why is it we’ll walk for hours around the mall or at Six Flags but ask us to do a 30-minute walk twice a week in our neighborhood and you get ‘the stinkeye’?! If you’re game to give it a go, though, here are some guidelines for a 10-week starter routine.

If you are ready for more than just walking or you’re bored with smelling the roses, you have choices. Did you know that your federal tax dollars support the research, preparation, and distribution of many thousands of web pages and related resources about health, exercise, diet, fitness, and the like? We have info for kids, parents, pregnant moms, disabled, vets, older adults, students, workout for travel, stretching… basically just about anything for anyone. All paid for by your taxes - might as well use it!

A gentler way of exercise that’s shown to help many physical challenges like fibromyalgia, depression, balance, gait, stress, arthritis, and more, is t’ai chi, or t’ai chi chuan. It’s an incredible experience and we found it well worth learning and practicing. It’s a graceful moving meditation. But don’t be fooled. T’ai chi is excellent exercise for your physical body too. This 15 minute video introduction to t’ai chi has a 2 minute message by Dr. Josephine Briggs at the beginning but the rest is all t’ai chi. If you’re not familiar with it, check it out.

There are even fitness recipes for those who might rather cook it off, than walk it off.

Whatever your preference, as my grandmother was fond of saying, “[it’s] time to get moving!”


Revolutionize how you manage your business, with Infusionsoft. Clone yourself with automation. Manage your prospects, customers, sales, marketing, referrals better with the power of Infusionsoft. Click below for a free demo.




If you are depressed you are living in the past.
If you are anxious you are living in the future.
If you are at peace you are living in the present.

-Lao Tzu



10 things you might not know about Memorial Day

Ahh, Memorial Day, the official start of summer. It’s time to break out the grill, take advantage of the sales and maybe get a start on that summer tan.

Here’s some Memorial Day trivia while you’re waiting for those burgers to get done:

  1. Memorial Day was originally called Decoration Day, a day set aside to decorate the graves of our fallen Civil War soldiers with flowers, wreaths and flags.
  2. Before it was considered that start-of-summer holiday weekend, Memorial Day was celebrated every May 30. It wasn't until the Uniform Monday Holiday Act of 1971 that the holiday was moved to the last Monday in May.
  3. Nine states observe Confederate Memorial Day, honoring those who died fighting for the Confederacy in the Civil War: Alabama, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia.
  4. Red poppies are the Memorial Day flower.
  5. Since 1911, the Indianapolis 500 has been held in conjunction with Memorial Day.
  6. It's estimated that over 35 million Americans traveled more than 50 miles from home last Memorial Day weekend.
  7. New York was the first state to officially recognize Memorial Day.
  8. “Taps” is often played at ceremonies on Memorial Day.
  9. The highest grossing movie that opened on Memorial Day thus far has been Pirates of the Caribbean: At World's End (2007). (Opening gross: $139,802,190)
  10. Americans typically consume 7 billion hot dogs between Memorial Day and Labor Day. (That's 818 hot dogs every second during that period!)

Before we fire up the grill, let’s pause for a full minute on Memorial Day to offer a heartfelt thank you to all the veterans who gave up their lives so we can be free.  

Happy grilling, everyone!


For Insights, Inspirations, and Much More

  • 480 Green street
  • northborough ma
  • 508.393.7726
  • This email address is being protected from spambots. You need JavaScript enabled to view it.

©2021 Zacaw Enterprises Inc. All Rights Reserved

Zacaw Enterprises Inc logo