With the sheer variety of resources available online are many ways to get the word out about your product or service. Your official website, though a critical part of your online marketing strategy, is just one of many. Social media sites such as Facebook or LinkedIn, have become an increasing part of modern life. Smart entrepreneurs adapt.
According to Facebook internal estimates, the number of pages for small and medium sized businesses is close to 25 million. And there are over 750 million Facebook users daily.
With such a large environment, businesses have found that their sites and posts tend to get lost in the newsfeeds that users see. Since Facebook is a forum for people to share bits of their daily lives, the decorum tends to be a bit more informal. The professional appearance that companies use on official websites doesn’t always translate well into Facebook.
Many experts on social media recommend a more personal approach for a Facebook page. Rather than telling potential followers about what a great company you started, tell them the hardships you went through trying to found it, and why you did. Instead of posting about your company’s great relationship with the community, post a story about a community event you or one of your employees participated in. Celebrating company moments can help potential customers feel like they’re dealing with real people, not a company logo.
Your new product is about to launch. You’ve done the research. You know the market. You know your customers. You’re ready to begin the online marketing campaign to drive customers in. Where exactly do you start?
Greg Head, Chief Marketing Officer of Infusionsoft recommends you start first with a positioning statement. This document is a detailed description of your potential market as well as an engaging picture of how you want potential customers to perceive your new brand. It’s an internal tool, rather than a set of promotional materials. It’s a roadmap for your marketing efforts, helping you keep your focus once the chaos of a marketing campaign starts.
The basic template for a positioning statement looks like this:
For (target customers), (company) is the leading (category) that provides (unique benefit). Unlike (competitors), (company) does (unique differentiator).
It’s important to remember that the positioning statement isn’t a tagline, it’s a strategy. All marketing efforts must be aligned around that strategy.
“Infusionsoft is the leading sales and marketing software for true small businesses, designed to help them get organized, grow sales, and save time.”
Manage Your Leads. Grow Sales. Save Time. Get Organized.
23,000 thriving small businesses use Infusionsoft. Discover how Infusionsoft, the only all-in-one automated sales & marketing software built exclusively for small businesses, has helped them manage their leads, grow sales, save time and stay on top of it all.
Organize all customers and prospects with CRM (Customer Relationship Management)
Keep in touch & follow-up automatically with Email and Social Marketing
Get notified when prospective customers are ready to buy with Lead Scoring
Sell online using E-Commerce Shopping Carts
Increase sales while saving time with an All-In-One Solution
Forget old-school, dried up advertising methods!
Andrew Davis, best-selling author and former television producer, believes he has a better way for you to spend your advertising or marketing budget.
His idea is quite simple: create great content and engage your audience. Then use that content to leverage sales. Content brands build relationships. Relationships build trust. Trust drives revenue. It’s an approach Sesame Street and Walt Disney have used for years to drive millions in product sales, and Andrew believes it can work for small businesses too.
He has a five-step approach that’s already producing some great results for small online businesses.
How does your quality of life impact your business?
What Drives You?
In an increasingly busy and chaotic world, stability has become a precious commodity. How do you find stability in a market that can change in the blink of an eye where the skills you learn are obsolete as soon as you’ve mastered them?
Pam Slim, award-winning author, business coach and creator of the blog Escape from Cubicle Nation believes she has some of the answers.
Your body of work extends far beyond your resume, she says. You are everything you do in life. For an individual, your body of work is everything you create, contribute, affect or impact. It is the story of your life and everyone you’ve interacted with along the way. For a company, it is everything they have contributed during their history, whether it is their products, services, idea or values.
In a competitive market, sometimes it’s the little things that make the difference between merely satisfying a customer’s needs and thrilling them so much that they’re bragging to their friends about your products. In other words, you want them to say: “Wow!”
According to Scott Martineau, Senior Vice President of Product Strategy at Infusionsoft and author of Conquer the Chaos: How to Grow a Small Business without Growing Crazy, there are four steps to wowing your customers.
Step 1 - Create a culture of Wow! Customer service starts at ground zero. You need to talk about it from day one. You need to emphasize and teach it to your employees at every opportunity, and when you’re evaluating new employees, you should look for people who love to serve. Wherever possible add incentives for employees to go above and beyond. In a crowded field of competing companies, people will remember the small, personal touches far more than they will another advertising campaign.
What's your business plan?
In 1845, a British expedition commanded by Sir John Franklin boldly set out in search of the Northwest Passage, a fabled sea route around the top of North America. The expedition was plagued by logistical problems from the very start.
The crew had little experience with the arctic. Other than Franklin, few among the officers were arctic veterans. Disregarding the advice of the native Inuit, crewmen were outfitted in uniforms far better suited to winters in Southern England.
In May, the expedition set sail from England never to return. Studies over the years have concluded that hypothermia, starvation and lead poisoning, along with inadequate clothing and supplies, lead to its demise.
While few of us have our hearts set on being arctic explorers, the fate of the Franklin Expedition serves of a poignant example of the importance of proper planning. It has been said that if you don’t know how to get there, it doesn’t matter what road you take.
Infusionsoft is getting ready to do another Implementation Accelerator on June 18-20, 2014 in Chandler AZ.
If you want to get more done in 3 days than you ever thought possible, then this is the place for you!
To find out more, check out the description by clicking HERE.
To start the registration process click HERE.
As an added bonus, Kerry and/or I will go with you if you want us to help you get the most out of it. Just let us know.
Kerry and I have done this before and I can tell you it is hard work, but the results are amazing. Highly worth the blood, sweat and tears!
Hope to see you there.
P.S.To see the descriptive PDF, click here. And to start the registration process click here.