Maybe it is the “slow season”for your business. Or maybe it has been your best season ever, and your stress levels are off the charts. Either way, hopefully you have decided to take a little time off and become reacquainted with your family again.
It can be a little intimidating sometimes, trying to reconnect with family members when you've been putting a lot of time into your business. You may feel like they resent your time away from them. Or you may simply feel like you don't know one another anymore.
Spending time with loved ones doesn't have to involve elaborate plans.
There was a time when stores would boast: "If we don't have it, you don't need it." In today's world, if a shopper can't find what he wants at the mall (Black Friday, anyone?), he can make an online purchase on his phone in the mall parking lot within minutes of leaving the store (or maybe save it for Cyber Monday!). However, the long lines and large crowds at the stores during the holidays attest to the fact that not everyone shops online. So why do people face those maddening swarms in the department stores and malls, when they could so easily sit at home in their pajamas and browse the internet?
Want instant gratification?
Going into an actual store and making a purchase means you don't have to wait and see if what you're buying is what you really want. It's so much easier to see that you're choosing the right color or size when you're physically in front of the item. Shopping online, unless it's an item you're already familiar with, can be akin to spinning a roulette wheel.
Your loving spouse hands you a mug of hot cocoa when you enter the house on a cold wintry morning after you've shoveled the walk. The hearty “ho-ho-ho”of a sidewalk Santa greets you as you drop a few coins in the kettle on your way into the store. A delighted look crosses your mom's face when you proclaim her holiday cooking the best in the world.
The holidays are a time of giving and receiving, often creating memories that last much longer than the winter season. Customer loyalty is one of those things that can give a business owner that warm fuzzy feeling. Are your clients, patients, or customers getting that feeling in return?
The holidays are a time for family, festivities and fun. Whether it’s flying out to see Grandma or sending out holiday cards to your old college friends, it’s also a time to acknowledge the important people in your lives. As a small business owner, those important people also include your customers.
You know perfectly well that a holiday greeting can be an important part of your marketing efforts. It can help generate goodwill, reminding customers that you’re still thinking of them and stand ready to assist them if they need anything.
There’s something about the holidays that make us nostalgic for “the good old days.” Maybe it’s those classic films like It’s a Wonderful Life, where everyone in Bedford Falls knows George Bailey over at the Bailey Building & Loan. Yep, good old George, who probably learned about customer service when he worked in the town drug store as a kid. No doubt he used to give out a wink and a grin along with that extra cherry he tossed on top of his customer’s ice cream soda.
Now, thanks to technology, customers have more choices than ever before. You can set your business apart from the others by demonstrating excellent old-fashioned customer service. One way to do that is by using email marketing during the holiday season, and in the Infusionsoft Marketplace, there is a campaign just for this purpose.
Cooler temperatures and falling leaves mark the start of fall for many parts of the country. They also mark the start of a busy holiday season. From Halloween through New Year’s the holidays jump off the calendar in rapid succession.
It’s important to keep focused during these months and not lose your direction. With all the holiday fuss it’s easy to see the carefully orchestrated life-work balance you’ve maintained throughout the year get thrown out of kilter. Visiting with family and friends, spending time with your kids and finding time to enjoy a little bit of the holiday festivities can stress out even the most the best entrepreneurs.
Since the beginning of its history, the United States has relied on its veterans, men and women willing to put their lives on the line to defend the freedom of others. Our national holiday Veterans’Day is set aside to honor and commemorate these courageous individuals, and is a wonderful opportunity to be able to thank a veteran for his or her service.
As the summer finally draws to a close, it’s time for another season to begin. Not fall, exactly: holiday season. In the United States at least, major holidays aren't distributed evenly throughout the year. Between Memorial Day and Labor Day, the calendar is rather sparse, with the 4th of July being the only major holiday.
Once the leaves start turning and the temperatures began to cool, that all changes. From, jack o’ lanterns to turkeys to Christmas trees to Time Square, the calendar seems like a never-ending stream of one holiday after another. With all the festivities going on, it’s easy for entrepreneurs to get sidetracked. Don’t be like the others. Keep your goals in sight and push on.