It is just about the middle of November as I look my office window at the turning and falling leaves realizing that the first half of the second month of the last quarter of 2013 is just about history and that got me to thinking: how have I been doing on my Q4 plan?
How are you doing on your Q4 plan?
The first question is “Did you make a Q4 plan?” That is, did you sit down and look at your 2013 goals and see how you measure up to those goals?
It’s time to step up on my soapbox and rant a little about a topic that keeps rearing its ugly head lately. Maybe you’ve tripped over it too?
Business etiquette. I know, I know, you’re probably groaning and thinking - Really?? Yes really.
Here are a few examples of what I mean:
Do you answer an email or call from a prospect or client or vendor in a timely way? Or put it off and ignore it for whatever reason?
Do they respond to you or do they ignore you?
Ever contact a prospect after a lengthy valuable consultation only to have them vanish into the ether?
Watch for the JoomFuse launch!
Joomla + Infusionsoft = WOW!
Our brand new product to integrate Joomla and Infusionsoft is out of beta testing and launching really soon so watch for more information.
If you have a Joomla website (or if you need more functionality than WordPress provides) and you want to offer a membership component that integrates with Infusionsoft, slick and smooth, keep an eye out here and check back next week for more details!
Courage under fire. I guess that means something different to everyone.
Today I sat with a friend who is so strong and committed, and working hard every day to stay positive, in the face of unimaginably daunting personal and familial crises. She is courage under fire.
About a decade ago, our son dealt with severe injuries from an accident, lengthy rehabilitation, and relentless daily efforts to find ways to cope with what would turn out to be chronic challenges. He is courage under fire.
Every day we see business owners face unexpected ‘fire’ aimed at their businesses from changing laws, unpredictable economic climate, fickle or disgruntled customers, intense competition. To deliver value and quality to their customers and continue to grow their business, they never give up, they just evolve. They are courage under fire.
If you think you don’t need a niche for your product or service, think again. In a recent Wall Street Journal article about the fashion industry, I read about a couple of guys who started a very, very niched business. No, they aren’t fashion designers. Previously in jobs that were peripheral to the fashion industry, they saw a need that fashion brands had and figured out a pretty slick way to meet that need.
James Nord and Rich Tong founded Fohr Card and launched it in January 2013. It’s a database of fashion bloggers who have successfully engaged their readers (see my earlier blog post about engagement) to the point where they have significant and measurable influence in their market. These bloggers sign up to be included in Fohr Card’s database, signing over the login information so Fohr Card can collect actual, real time data on their influence using social media and other statistics.
Brand companies like Juicy Couture, Samsung, and Kate Spade pay handsomely ($1000/month) for access to this measurable data. Prior to Fohr Card, they had to rely on bloggers volunteering their stats, and trust that the bloggers stats were true.
As a young girl, I was always attracted to stories. If an article in a book, magazine, newspaper, or mail piece began with a story, I was immediately engaged. If I was engaged enough, I would keep reading that article after the introductory story ended.
I’m not so young anymore but I’m still more likely to be engaged by a story in something I’m reading than something that just jumps in from the get-go. If I’m engaged, I’m more likely to buy. And as a business owner, that’s the bottom line, isn’t it?
Blogging is rampant. Many blogs are treated by the bloggers as a visible place to spill their opinions. But sprinkled in amongst the gazillion bloggers out there are a relative few really good bloggers.
I was reading the September 5th issue of the Wall Street Journal and came across an article on how Procter & Gamble have been introducing premium versions of their products, some at significant (greater then 50%) price increases over their normal counterparts. That lead me to thinking, do you have a premium product or service? If P&G can sell a premium version of paper towels at higher prices, you can certainly do it in your business!
There are many reasons and strategies for having a premium level of your products and services, but the biggest is that there are always some buyers that want the premium package no matter what. If you don't offer them one, they will be disappointed. So give them what they really want! Premium products should not cost nearly as much as the increase in price, that is they have a higher profit margin. Do you think that P&Gs Bounty DuraTowel actually costs 20% more to make, equal to the 20% more it is priced? You can count on not.
Another strategy is to use the super-premium level as a way to compel your prospects to take the level you really want them to take, next level down.
Some members of the New England Infusionsoft User Group that we facilitate told us, in a recent survey, that they need more help getting their Infusionsoft application to do more work for them. So we decided to post all the resources we could think of here.
Infusionsoft recognizes the need for robust training to support their customers, along with the fact that different people learn differently and have different timelines and availability. For those reasons, Infusionsoft offers a wide variety of options for you:
Video Library (free)
Virtual Academy (free)