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Marketing Matters & More Blog
Business insights, lifestyle tweaks, and the whimsical!


 

What’s in Your Garden?

What’s in Your Garden?

Ever picked your own tomato from your garden? Or cut your own fresh herbs to add to the supper you are cooking? If you haven’t, you are missing out on one of the great natural rewards in life.

Growing your own vegetables or herbs can be fun, good exercise, cost-saving, and rewarding at the dinner table. All good reasons to consider gardening, if you aren’t already doing it.

Just Get Moving

Just Get Moving

Exercise and physical activity are good for just about everyone, including older adults. No matter your health and physical abilities, you can gain a lot by staying active. In fact, in most cases you have more to lose by not being active.

Here are just a few of the benefits. Exercise and physical activity:

Measuring ROI – Spend Your Marketing Dollars Wisely

Measuring ROI – Spend Your Marketing Dollars Wisely

Contrary to what many may assume, marketing is not purely a creative practice. Successful marketing campaigns rely heavily upon data to realize that favorable outcome; and one of the data points you need to understand is Return on Investment, or ROI.

ROI refers to the amount of money you earn as a result of an investment. Let’s look at an example:

Spring Break is Coming

Spring Break is Coming

It’s spring break time and that used to mean family trips. Saying good-bye to winter blues by taking a family vacation was a nice plan for spring break. With COVID restrictions still in place, staying closer to home may be part of the plan this year. Ensure the success of your break—whether you’re going to a beach resort, ski mountain, or day trips close to home—by planning a healthy and safe holiday. Check out the CDC’s guidelines for the latest travel recommendations. 

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The Roadmap to a Successful Business Rebuild

The Roadmap to a Successful Business Rebuild

If you’re in business, you know building your business can be anything but simple. What business structure do you choose? When do you hire employees? What’s the best technology platform to get started with? If you’ve been in business for a while, you’re also faced with another question: what if your plans don’t work out the way you’d hoped? Now you’re faced with the prospect of a business rebuild, which sounds even more challenging. 

A business rebuild doesn’t have to be as daunting as it sounds. The best way to approach it is to keep it simple. According to many business strategists such as author Brian Tracy, there are four basic questions you should be asking yourself. The framework provided by the answers to these questions will lay out a road map for your successful rebuild. 

The Pros and Cons of a Gluten-Free Diet

The Pros and Cons of a Gluten-Free Diet

Food is trendy, and not just because we’ve been dealing with it in some form or another since we were born. No, by trendy we mean that like fashion, some foods are in style and some are ‘oh so last year.’ One of these new trends is gluten-free eating. If you’ve decided that it’s time to kick gluten out of your life, either because of health problems like Celiac disease, or just for your overall health, here are some things to consider: 

Zoom Burnout and What to Do About It

Zoom Burnout and What to Do About It

Oh, joy. Another Zoom meeting. At first it was kind of a novelty. With all the uncertainty over Covid-19, Zoom meetings were (and still are) a great way to stay safe while still being productive. Needless to say, after a long year of them, Zoom meetings don’t hold the thrill they once did. You’re tired of your living room walls, the bad connections and the technical glitches that inevitably crop up. If that weren’t enough, gazing at your coworker’s same boring background day after day is starting to drive you mad. 

Yes, Zoom burnout is a real thing. Even with some hopeful signs that the pandemic finally be ebbing, these new virtual meeting houses aren’t going away any time soon. So how do you cope with Zoom burnout in the meantime?

PureChat

PureChat

The Best-Selling Live Chat Software for Small Business

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  • See who’s on your website in real-time and start a conversation.
  • See chat metrics over time and track customer satisfaction.
  • Record every conversation and share them with your team.

 

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Wicked Reports

Wicked Reports

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WARNING: Half Your Marketing Is Wasted.  Do You Know Which Half?  We Do.

We automatically pull data from your ad networks. We then apply over 10,000 lines of database logic to track sales revenue to specific clicks, ads, audiences, campaigns and emails (we’re the only ones who do this!).

We then translate all this data into easy to use marketing reports so you can make data-driven decisions about your business and make more money!


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Working From Home: Posture and Ergonomics

Working From Home: Posture and Ergonomics

Remember the days when wearing a mask as you walked into a bank was a bad thing? Now you’re asked to leave if you don’t have one. There’s no doubt that the Coronavirus pandemic has changed a lot of things. If you’re one of those people working from home these days, those changes are readily apparent. You may miss the human interaction, the banter with your coworkers or the sense of camaraderie that just can’t be replicated with a sterile Zoom call. On the other hand, you probably don’t miss those brutal morning commutes. There’s something to be said about spending the day in your living room in your pajamas and still being productive.

What’s on your feet?

What’s on your feet?
Choosing the right athletic shoes can mean the difference between enjoying your run or workout and finding yourself back on the couch nursing shin splints or foot pain. Since your goal is to minimize your time on the couch, here are a few things to consider when choosing your next pair of running or walking shoes.

FuseDesk



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Check out others who we recommend - solid vendors and products that could benefit your business today.

Working from Home Productively in 2021

Working from home used to be a theoretical nightmare for some companies, who assumed that their employees would be less reliable and productive, and that their bottom line would suffer. A year after working from home became the norm, we’ve learned that those companies were wrong…well, sort of.

Initial reports from many companies who changed their work-from-home policy due to COVID-19 claimed that this forced experiment was a success. Alan Jope, CEO of The Unilever Group, boasted that his company was enjoying a 41 percent increase in productivity. And according to a Boston Consulting Group survey of workers in the U.S., Germany and India, 75 percent of employees have maintained or improved their productivity.