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Marketing Matters & More Blog
Business insights, lifestyle tweaks, and the whimsical!


 

Infusionsoft by Keap

IFSbyKeap

The Sales & Marketing Software for Small Business.

Customer & Marketing management: Manage and automate all facets of your customer relationships. Infusionsoft revolutionizes the way small businesses drive and manage their growth. With a robust dose of marketing automation, Infusionsoft replaces your diverse incompatible systems and provides you with an "all-in-one" solution that leaves you with more time to strategically grow your business. Click here for a free demo.


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Working from Home in 2021: A Culture Shift

Working from Home in 2021: A Culture Shift

There’s no questioning it—the COVID-19 pandemic and the widespread work-from-home movement has created a massive culture shift that will leave permanent marks on corporate culture.

A company’s culture is the organization’s values, ideals, attitudes, and goals, so it’s really no surprise that it’s shifted due to recent events. Especially since many of us, as individuals, have re-evaluated our priorities and life goals in the last year.

How to Stop Your Desk From Hurting You

How to Stop Your Desk From Hurting You

Your neck and shoulders are so stiff you’re convinced they’ll crumble to dust if you try to move too suddenly. What in the world did you do? Maybe the culprit is closer than you think. 

Every year thousands of work hours are lost because of repetitive-motion injuries caused by, of all things: just sitting at your desk. 

5 Things You Need to Get Right about Customer Service

5 Things You Need to Get Right about Customer Service

There’s an old saying that no matter what business you’re in, you’re in the people business. Why? Your customers are people and without them, there is no business. Even if you don’t make your living dealing with the general public, customer service is still a huge priority, and here are 5 things you need to get right about it.  

What’s in Your Garden?

What’s in Your Garden?

Ever picked your own tomato from your garden? Or cut your own fresh herbs to add to the supper you are cooking? If you haven’t, you are missing out on one of the great natural rewards in life.

Growing your own vegetables or herbs can be fun, good exercise, cost-saving, and rewarding at the dinner table. All good reasons to consider gardening, if you aren’t already doing it.

Just Get Moving

Just Get Moving

Exercise and physical activity are good for just about everyone, including older adults. No matter your health and physical abilities, you can gain a lot by staying active. In fact, in most cases you have more to lose by not being active.

Here are just a few of the benefits. Exercise and physical activity:

Measuring ROI – Spend Your Marketing Dollars Wisely

Measuring ROI – Spend Your Marketing Dollars Wisely

Contrary to what many may assume, marketing is not purely a creative practice. Successful marketing campaigns rely heavily upon data to realize that favorable outcome; and one of the data points you need to understand is Return on Investment, or ROI.

ROI refers to the amount of money you earn as a result of an investment. Let’s look at an example:

What I Learned From Dad

What I Learned From Dad

What are the 5 most important things you learned from your father? 

Father’s Day is right around the corner, on Sunday, June 20th. This is a good time to give some thought to what the ‘old man’ taught you and show him appreciation for it. Even if your dad is no longer around, it can be beneficial for you to take a few minutes and remember the tips and life wisdom he gave you as you were growing up.

Pocket

Pocket 

ActiveCampaign

When you find something you want to view later; articles, videos or pretty much anything, put it in Pocket. You can save directly from your browser or from apps like Twitter. If it's in Pocket, it's on your phone, tablet or computer. You don't even need an Internet connection. View when you're ready.

 

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Zoom Burnout and What to Do About It

Zoom Burnout and What to Do About It

Oh, joy. Another Zoom meeting. At first it was kind of a novelty. With all the uncertainty over Covid-19, Zoom meetings were (and still are) a great way to stay safe while still being productive. Needless to say, after a long year of them, Zoom meetings don’t hold the thrill they once did. You’re tired of your living room walls, the bad connections and the technical glitches that inevitably crop up. If that weren’t enough, gazing at your coworker’s same boring background day after day is starting to drive you mad. 

Yes, Zoom burnout is a real thing. Even with some hopeful signs that the pandemic finally be ebbing, these new virtual meeting houses aren’t going away any time soon. So how do you cope with Zoom burnout in the meantime?

PureChat

PureChat

The Best-Selling Live Chat Software for Small Business

Live chat and visitor tracking software has never been easier.

Close More Saleswith simple live chat software

  • Provide instant answers on your website and see visitor history.
  • See who’s on your website in real-time and start a conversation.
  • See chat metrics over time and track customer satisfaction.
  • Record every conversation and share them with your team.

 

Check out others who we recommend - solid vendors and products that could benefit your business today.