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Media Library

Ipsa scientia potestas est. Knowledge itself is power.

Sir Francis Bacon said it and it has held true for over 400 years. Sharing knowledge and expertise is part of our mission at Zacaw.

Browse our Archive Media Library:
Published Articles
Video Interviews

Video Interview Archive

What is Joomla! Infusionsoft Business Booster Webinar

Featuring Dom Cassone, Creator of JoomFuse, with Sarah Watz, President of Open Source Matters, the nonprofit organization that supports the Joomla! project.

Originally aired March 4th, 2015

Joomla Membership Infusionsoft Mastermind

Originally aired March 6th, 2014

A Conversation About Life, Business, and Joomla! With Dom Cassone & Sarah Watz

Written by Dom Cassone on Tuesday, 25 July 2017. Posted in Pixpro Labs LIVE

Published Article Archive

Membership Sites

11 critical mistakes to avoid in a membership site. Part 1 of 3

Dom Cassone
4 mistakes relating to customer experience Ok, if you have been following along with this article series, you now know ( a ) why you need a membership site, ( b ) several different ways to set them up, and ( c ) some real-world case studies on ho...
Membership Sites

11 critical mistakes to avoid in a membership site. 
Part 2 of 3

Dom Cassone
3 mistakes relating to content A quick review: The first four critical mistakes we discussed last month are: 
 1 - Not enough value 2 - Complicated user interface 3 - Poor user experience 4 - Bad customer service Now on to the next 3 which are ...
Membership Sites

11 critical mistakes to avoid in a membership site. 
Part 3 of 3

Dom Cassone
4 Mistakes In Monetizing Parts 1 & 2 of this mini-series related to the site itself and the content contained within. Now let’s look at 4 mistakes that sabotage monetizing your site… While not all membership sites require users to pay for ac...
Membership Sites

Making a successful membership site

Dom Cassone
What do your members want? It is important to deliver what your members want, NOT what they need. Hang in there with me and I’ll explain. Over the course of this series we have discussed why you should have a membership site, how you might struct...
Membership Sites

The Best Way to Streamline Your Member Management

Dom Cassone
Is your membership site integrated CORRECTLY to your CRM? Managing a membership site can seem like a herculean task, but when you combine it with one of your other tools it can become a breeze... Beware of Data Skew Simply put, the more lists th...
Secret Sauce

Secret Sauce: What, No Membership Site? I Must Have Misheard You!

Dom Cassone
How to grow your business by building a community Keep your customers closer and keep them longer - give them so much value that it is painful for them to disconnect or disengage with you. EVERY business, online or offline, can benefit from a me...

Using membership sites internally

Dom Cassone
There are infinite ways to use a membership site. In previous articles, we talked about ways to externally use membership sites to make your business better. Have you thought about using one internally to improve your employees experience and prod...

Interview with Ron Rosenberg

Dom Cassone
Dom was interviewed by Ron Rosenberg for his members, where he explains the basics of creating, promoting, and managing a membership site.  Have a listen:   As Ron said in the interview, he and I and our wives were all in a high-e...

A peek behind the curtains

Dom Cassone
In the first article we discussed why everyone needs a membership site, then we went on in the second to discuss different types and ways to use membership sites. I hope you got good value from those and are ready for some ‘show and tell’! In thi...

My membership site is up, now what do I do?

Dom Cassone
In my last article in JCM, I worked really hard to convince you that regardless of what business you are in, or even for non-business sites, you need to have a membership component to your site. Assuming that I did a reasonable job, you either hav...