Flip on your TV. You’ve got over 300 channels at your disposal. Whether there’s anything worth watching is a matter of debate. If the TV doesn’t do it for you, you have your desktop, laptop and cell phone charged and ready for action. The fun is just beginning, because you can bet that whatever your mood or your need, there’s an app just waiting for you. That’s life in the twenty-first century.

If you’ve decided to take a leap and create a membership site, the next big decision you need to make is whether or not you should include a community. In most cases, a community is a great idea, but there are a few things you need to consider before making a final decision. Here are the pros and cons:

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Email is great. So are texting, instant messages and the myriad of other options we have to communicate in this day and age. Regardless of how you want to talk to someone there’s probably an app for it. However, something often gets lost in translation. You’ve probably received a text and had to guess at the tone. Was it friendly? Sarcastic? The little emoticon can only tell you so much.

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“It’s not what you know, it’s who you know.”

  ~ Anonymous

It may sound like a very cynical take on things, but there’s more than a little truth to it. The right relationship with the right person at the right time can make a huge difference in your business fortunes. So how do you meet this wonderful person? One way is by sheer luck. Another more practical way is by networking. To start our new series on networking, we’ll take a look at what networking really means and why it’s so important.

Did you know that your business owns marketing gold, and that it’s in plain view? All of that content on your website, blog and social media pages were time-consuming and costly to create. So why not repurpose it and earn a higher level of return on your investment?

Here are a few reasons why it might be time to revisit the content you already have, instead of spending more time and money on new material:

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