As a business owner, you already know the importance of holiday marketing and how it can impact your bottom line. And even better, when it comes to holidays, much of the work is already done for you, since each of the major holidays already has an established mood and color scheme. You can, and absolutely should, use these special days in your marketing campaign.

Let me ask you a few questions and I promise to give you the solutions:

• Is your lead tracking system disorganized (stacks of business cards, scribbled on notebooks, etc.)?
• Does it take you longer than a day or two to get back to prospects and clients?
• Have you ever forgotten to follow-up?
• Have you ever been too busy to follow-up?
• Have you ever let a hard-earned lead slip through the cracks?

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The essential idea behind any business is pretty simple. You’ve got something you think somebody will want and all you have to do is convince them to pay you to get it. That is the focus of most businesses, and over the years various companies have tried just about everything under the sun to convince the public to part ways with its hard-earned money. There have been sales of all sorts, gimmicks, celebrity appearances and multi-million dollar ad campaigns to name just a few. Some of them have been successful, some not.

Featured Resource this week - iMember360

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Unleash the power of WordPress and iMember360 to create your Infusionsoft™ driven membership site instantly! iMember360 - a WordPress plugin that turns a normal WordPress site into a full-featured membership site with all the protection controls you can imagine, almost limitless customization, and driven by Infusionsoft’s second-to-none CRM and e-commerce engine.

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There are all sorts of colors out there. You have basic ones like red, green, and blue. You have fancier ones like cyan, burnt sienna and chartreuse. Do any of them really make a difference in your marketing? The simple answer is yes, color does matter. It affects our mood, our health and our willingness to open up our wallets. In fact, it should be one of the first things you think about when you plan out your marketing campaign.

CRM stands for Customer Relationship Manager, but I bet you knew that. There are many CRMs out there. Some have been around for many years and they vary from the very basic to the very complex. How do you navigate all that and make the right decision?

Featured Resource this week - TurboDial

This Personal Communicator brings the Power of Infusionsoft to your Inside Sales Campaigns!

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