It’s no secret that people have changed the way they shop over the years. A century ago Sears & Roebuck dominated the industry with their innovative mail order catalog system. In the middle of last century, the downtown department store reigned supreme. By the 1980’s, malls were all the rage. Now paper catalogs are quaint, the department store is a distant memory, and malls are decayed shadows of their former glory. If you are a small business today, you’re likely operating out of a store front in a strip mall or have given up on brick and mortar entirely. These days online is where the action is, and the Covid-19 pandemic has only accelerated a growing trend. 

If you’re like most people you have holiday traditions going back as far as you can remember. Maybe it was the yearly visit from Grandma around Thanksgiving, or everyone going out to the movies on Christmas night. You may have the usual string of holiday get-togethers where you talk to family and friends you haven’t seen much during the year, or a church service you always attend. Our traditions are part of what makes us who we are. They form the memories we keep all our lives. It should come as no surprise that the holidays might be a little different this year. Like it or not, Covid-19 is here to stay for a while. 

In today’s global marketplace, businesses need to embrace a culture of continuous learning in order to remain competitive and find success. Business owners and employees alike can benefit from acquiring new skills for many reasons, including:

• Personal enrichment
• Increased job performance
• Career development
• Adding marketable skills to your resume 

If you are looking for free online courses for yourself and/or your employees, check out the following sources for free courses in almost anything—literally! 

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The days grow shorter. The kids (at least some of them) are back to school. The sweltering summer heat gives way to crisp mornings and falling leaves. For many of us, autumn is a beautiful, magical time when the trees are ablaze with various shades of red, gold and yellow.

If you enjoy traveling to view the fall colors, here are four great places to consider:

Keap and Infusionsoft by Keap are extremely powerful marketing platforms that do so much well, but every once in a while you need a little help from your friends. 

By friends, I mean 3rd party products that add even more functionality to the Keap platforms. Think of it like turning Keap into the Hulk….they are green after all!

There are many great products out there and I had a really hard time narrowing it down to just 5, but if I didn’t this article would be 20 pages long!

Depending on where you live you may look outside and notice the leaves just starting to turn. After a long blast of oppressive heat, some cool, crisp air is finally starting to seep in. You might have even felt a nip in the air late at night. That means the holidays are right around the corner, which naturally means holiday shopping. Of course, the holidays are going to be a little different this year. Here are a few things to keep in mind.

It’s been a long hot summer, but fall is finally approaching. And with the turning of the autumn leaves come the holidays, a steady string of special days stretching from Halloween all the way up to New Years’ Day. Each one is a unique marketing opportunity just waiting for you to find a way to creatively use it to ramp up your sales, establish your presence in the market or maybe carve out a new one. Are you ready to take advantage of this marketing cornucopia you’re about to receive? In the first of our series on Gearing Up for the Holidays, we’ll take a look at what you’ll need to boost your marketing this fall.