Full disclosure: We are not attorneys or experts in the law and this is not legal advice. Please consult your attorney and do your own due diligence if you have questions or issues.

The affairs of the rest of the world used to seem distant. What was happening in your hometown was far more important, and unless there was a war or an earthquake or maybe a plague of locusts in some far-flung corner of the globe, most people probably didn’t pay much attention. Those days are long gone. Markets are more connected than ever before, which is why in the last of our series on Understanding the Law, we’ll look at how the European Union’s adoption of their new GDPR standards may affect you. 

Full disclosure: We are not attorneys or experts in the law and this is not legal advice. Please consult your attorney and do your own due diligence if you have questions or issues.

It’s all about the data. Customers have to trust that the personal data they provide you by punching in their card number on your website or swiping their card at your register will be kept safely and securely. Without that assurance, sales in the digital age aren’t really possible. Sure, you want to make transactions easy, but you also want to make them secure. Customers have enough to worry about without fretting about their identities being stolen or their credit cards being hacked. It is your job to help minimize their risk.

Summer already? It was such a short time ago that some of us had two, three, or as much as four feet of snow in our yards. Now that the weather is heating up, make sure you're prepared for the high temperatures.

Start slow. You can't start exercising in the heat without a little preparation. Shorter workouts outdoors are in order, until you've acclimated yourself to the hot weather.

Have you ever searched for something online and then checked your Facebook page, only to be bombarded with ads for that same item you were searching? That practice is known as retargeting, and it’s an effective way to increase ROI on ad campaigns and boost your revenue!

Full disclosure: We are not attorneys or experts in the law and this is not legal advice. Please consult your attorney and do your own due diligence if you have questions or issues.

Texts have become an indispensable part of our daily life. Why call the love of your life at work when all you want them to do is pick up a gallon of milk on their way home? Texts are quick and easy, and often a perfect way to communicate short, simple message to each other during our busy lives. They’re less obnoxious than a traditional advertisement and far less obtrusive than a phone call. What could be better for a marketing campaign, right?

Full disclosure: We are not attorneys or experts in the law and this is not legal advice. Please consult your attorney and do your own due diligence if you have questions or issues.

You’ve got a killer product and a great team to support that product. It doesn’t do you any good to keep it to yourself. Everyone will love what you have to offer. You just need to get the word out, and after doing some marketing research you’ve decided an aggressive email campaign seems tailor-made for what you want to accomplish.

Unless you work in an industry that thrives in the summer (or during a pandemic, *cough* toilet paper *cough*), you’re probably experiencing a bit of a slowdown right about now. So, we’ve come up with six ways to survive the summer business doldrums:

Think going outside to play is just for kids? Think again. It’s warm and sunny and the summer is full of great possibilities. Here are some fitness ideas the whole family can get into:

Spend some time at a national park or forest. You can hike, swim, mountain bike— the choices are endless. The family that plays together stays together, so they say. So why not take a family class? Most locations offer tons of classes to choose from, whether it be karate or swimming, skating or boating. NOTE: Before visiting a park, please check the park website to determine its operating status.