Featured Resource this week -

Change the RULES of Mobile Marketing.

Before now, mobile marketing was severely limited. You could only send a single text in response to a single incoming text message. This caused people using mobile marketing to settle for less than effective marketing strategies.

Check out others who we recommend - solid vendors and products that could benefit your business today.

When you think of your perfect customer, who comes to mind? Is it that steely-eyed executive with the pin-striped suit and the V-8 sports car? Or maybe the friendly neighbor a few houses down who loves her cats and her knitting? It could be the eager college student with her trusty tablet, the cynical stock broker who’s had a run of bad luck or your sister-in-law getting ready to start her first business.

So who is it? Your avatar is your perfect customer, and defining that person is one of the first steps in starting a successful business. You may have begun your business for personal reasons, perhaps carrying on a family tradition or fulfilling a life-long dream, but sooner or later (probably sooner rather than later) you’re going to need to sell something. That’s where the avatar comes in.

I wanted to give you some neat little (or not so little) Infusionsoft tips and thoughts about some complex ideas like using fulfillment lists or looping campaigns, or ???.

But instead I decided to talk about extending Infusionsoft.

Featured Resource this week -

Change the RULES of Mobile Marketing.

Before now, mobile marketing was severely limited. You could only send a single text in response to a single incoming text message. This caused people using mobile marketing to settle for less than effective marketing strategies.

Try Automated SMS for Only $1!

Check out others who we recommend - solid vendors and products that could benefit your business today.

There’s a strange human phenomena that has puzzled scientists for years. Why do so many people trust their friends instead of the experts? You’ve probably seen it in action, even with something simple. Maybe you’ve done it yourself. 

Let’s say Jane is trying to decide whether or not to go see a movie. The film is hailed by critics—experts in narrative and dramatic interpretation who’ve spent years honing their craft and have critiqued literally thousands of movies. Yet when making the decision to view the film, Jane asks her friend, Tom, who says the movie is terrible. 

Featured Resource this week -

Sherrie at SLS Event Planning and Consulting LLC, organizes, sets up, and manages various corporate, public, and private events and meetings.

We’ve known Sherrie a long time and have confidence and respect for her amazing event planning skills, so please give her our regards when you call.

Check out others who we recommend - solid vendors and products that could benefit your business today.

As you may have noticed, the world is full of people. That means you’re in the people business, regardless of what you do. Anything we do— no matter how obscure and far removed from the public it may seem— ultimately involves people in some fashion or form. Your relationships with these people will go a long way in determining your business success.

Relationships matter in business, now more than ever.

Building rapport is the single most important thing you can do to sell your products or services, and to sell them at higher prices.

What’s the secret?

It’s not rocket science.