When Things was released as one of the original iPhone apps in 2008 it quickly became a favorite among users—winning an Apple Design Award the following year. After 12 years, several updates, and another Apple Design Award in 2017, it’s our new favorite list app. Here’s why:
The electric hand buzzer, the camera that shoots water when you go in for that special ‘close-up’ or convincing your kids it’s really Sunday when the calendar says Thursday: these are just a few of the tools available to you on the world’s most mischievous day of the year.
WARNING: Half Your Marketing Is Wasted. Do You Know Which Half? We Do.
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Have you ever stopped running a campaign that generated a lot of leads, but no revenue? If you are like most marketers, we are constantly evaluating campaign effectiveness and if we cannot report revenue we think it is not working.
Kentucky Fried Chicken has been around for a long time. The company got its start during the great depression and opened its first franchise restaurant in Utah in 1952. A lot has changed since then. Its original founder, Colonel Harland Sanders, sold his interest in 1964. Along the way, the company recognized emerging health trends and officially changed its name to KFC. It has added spicy chicken, chicken poppers and even chicken bowls to its repertoire. One thing that hasn’t changed is that it still makes fried chicken. The new offerings aren’t really new. They’re a new twist on an old product.
Advertisements are great, but it’s very difficult to hide their intent. As soon as we see an ad come up on our television screen, computer monitor, phone or tablet, we already know the ad creator is trying to sell us something. With that knowledge comes a certain cynicism. People don’t want to be advertised to, so there’s already a built-in resistance to the message before the message even starts.
One of the best ways to combat that inherent distrust is by being authentic. Customers want to deal with people, not faceless corporate entities. They want someone to have a conversation with them about their needs, not to be the subject of a slick advertising campaign. People want to see you. The more genuine you are, the more they’ll come to trust that you’re trying to help them instead of parting them from their money.
Winter is coming to an end. There’s a hint of a warm breeze and wait! Is that a crocus poking through the winter grass? Spring is finally here.
You may be tempted to go full tilt at the first hint of a nice day, particularly if you’ve been cooped up all winter, but like a car engine your body needs to warm up first.
Does your back, neck or wrist hurt? You are not alone. Approximately $1 billion is spent in the United States per week on the effects of work-related musculoskeletal disorders.
But working a desk job shouldn’t—and doesn’t have to—leave you in pain. With a few easy changes, you can make your office ergonomically correct—adjusted to suit your body—and reduce or eliminate those aches and pains.
