Just got back from the Infusionsoft User Group
in Westborough, Massachusetts
We had a smallish group today but full of great ideas, sharing, and masterminding. We thoroughly dissected upsells - the whys, the hows, the whens. Dom spent some time teaching the group about how to do one-click upsells without hiring a developer - pretty cool.
From upsells and our discussion about customer relationships and customer experience, we naturally segued to discussing nurture campaigns. You know, those email or multi-media campaigns you use to foster and maintain a solid relationship with your prospects and clients. Hopefully you are segmenting your list so that each significant group gets their own campaign.