Thanking the Veterans in Your Life

Thanking the Veterans in Your Life

Since the beginning of its history, the United States has relied on its veterans, men and women willing to put their lives on the line to defend the freedom of others. Our national holiday Veterans’Day is set aside to honor and commemorate these courageous individuals, and is a wonderful opportunity to be able to thank a veteran for his or her service.

Holiday Momentum

Holiday Momentum

As the summer finally draws to a close, it’s time for another season to begin. Not fall, exactly: holiday season. In the United States at least, major holidays aren't distributed evenly throughout the year. Between Memorial Day and Labor Day, the calendar is rather sparse, with the 4th of July being the only major holiday.

Once the leaves start turning and the temperatures began to cool, that all changes. From, jack o’ lanterns to turkeys to Christmas trees to Time Square, the calendar seems like a never-ending stream of one holiday after another. With all the festivities going on, it’s easy for entrepreneurs to get sidetracked. Don’t be like the others. Keep your goals in sight and push on.

Staying Strong in the Fourth Quarter

Staying Strong in the Fourth Quarter

In football, coaches often talk to their teams about staying strong in the 4th quarter. For the coaches and players, the end of September marks the beginning of the heart of their season.

For many entrepreneurs, it means the start of a new fiscal quarter, often the final quarter of a business’ calendar year. And just like a football team, you’ll want to stay at your best to close out the season. If you haven’t already, it’s a good time to reflect on the challenges and opportunities available over the next few months. Many save such reflections for the end of the year, but there’s nothing to be gained by waiting for today’s news to become yesterday’s history.

That Other October Holiday

That Other October Holiday

October.

As summer becomes a memory, the leaves are already turning in many places around the world. The canopy of green will give way to a stunning panorama of color, marking the start of fall better than any calendar. Many people are already picking out their pumpkins and deciding what costume they’re going to wear come October 31st. 

While Halloween may get the lion’s share of attention during the month, and deservedly so considering the amount of money spent on it, it’s not the only holiday that calls October home.

In 1492, Columbus sailed the ocean blue. So goes the old rhyme that many of us learned in school. On October 12th of that year, Columbus’ ship first set down on what soon came to be called the New World.

Trick-or-treat?

Trick-or-treat?

Yes, it that time of year again, when ghouls and goblins prowl. It’s also the time of year when many companies do big business. Surprisingly, Halloween has risen to become the biggest adult holiday of the year. Temporary Halloween stores are on the rise. Bars, nightclubs and restaurants are cashing in by sponsoring Halloween related events. And it’s not just limited to particular industries. According to the National Retail Federation (NRF), 148 million Americans will take part in some sort of Halloween celebration this year. In 2013, the NRF estimated Halloween spending in the U.S. alone at around $8 billion. The average U.S. consumer is expected to shell out $80 on costumes, candy and decorations.

That’s a lot of trick-or-treating.

A Look Back at Lifecycle Marketing and How It Can Help Your Business

A Look Back at Lifecycle Marketing and How It Can Help Your Business

Lifecycle Marketing is a valuable approach to marketing that has replaced many of the traditional methods. It’s based around two very simple ideas. The first is that it’s often easier to generate more revenue from existing customers than from finding new ones. Secondly, taking care of existing customers costs less than searching for new prospects.

Over the course of our series on Lifecycle Marketing, we’ve taken a look at how it can help your business. The Lifecycle has 8 simple steps: 

  • Attracting Traffic.  Customers won’t buy from you if they don’t know you’re there. You need to do more than just advertise. Give them a reason to come through your doors, real or virtual, by creating great content. 

Step 8 The Art of Referrals

Step 8 The Art of Referrals

Networking has become a bit of a buzzword over the last few years. It’s not just for information technology experts anymore. It's a critical part of the Lifecycle Marketing process.

When we attend a business conference we might talk about networking with colleagues and like-minded entrepreneurs. When we add friends on Facebook or other social media, we’re still networking after a fashion. 

For many small businesses, referrals are the most reliable source of new customers. New contacts lead to new leads, which in turn can lead to new sales opportunities. In essence, gaining referrals is networking for your business.

There are many ways to gain referrals, but they all start with a simple premise: asking. For a business to take advantage of customer referrals, they need to not only ask, but make asking an ingrained habit. Your customer already knows you and likes your product. Why wouldn’t they want they want to share that product with the people they know?

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