I Don’t Think That Word Means What You Think It Means Email Deliverability

Email Deliverability

Well since Jordan* (www.jordanhatch.com) is still on the email kick, I thought I'd stick with it as well. Again just like Jordan*, I often get asked, "How does email actually work?" or "How come my email is not being delivered when Infusionsoft says it is?", or "How do I measure my email deliverability rates?". Or many variations on these themes.

Well ,as Jordan points out in his excellent blog post (http://www.jordanhatch.com/email-deliverability-i-dont-think-that-word-means-what-you-think-it-means/) how email actually gets out of your system (your Outlook, Gmail, Infusionsoft, Mail Chimp, whatever) and into your recipient's email server is pretty complicated....and it hasn't even gotten to your recipient's inbox yet.


Could a Grant help Your Business?

Could a Grant help Your Business?

Are you thinking of opening a larger office? Perhaps you’ve been contemplating expanding your inventory or trying a new product or service. Starting or expanding a business requires time, planning, and money. A small business loan or line of credit might be the answer; community banks and credit unions can frequently offer lower interest rates to small business owners. 

But what about "free money", or a small business grant?

What kind of grants?

It may take a bit of research, but there are grants available to anyone who is interested in building their business. Many grants are out there for minorities, women, the disabled, military members, or those businesses located in rural areas. If your business is trying to recover after a natural or economic disaster, there may be special opportunities for you as well.

Have you seen Infusionsoft's new Help Center yet?

Have you seen Infusionsoft's new Help Center yet?

It’s worth poking around in now and not waiting till you're up against a deadline and desperate for an answer. Some of the familiar links you’ve been using have changed, so beware.

It’s all good though! Infusionsoft took the various help platforms that they provided and created a whole new integrated, easy to use Help Center which they launched in April.

To make it easier for you to get familiar with where to find what you want in the Help Center, we put together a list:

Why Email Open Rates Are A Crappy Metric

Why Email Open Rates Are A Crappy Metric

For years now, anyone of my marketing coaching or Infusionsoft clients who asked me about open rates of their Infusionsoft emails (or emails in general), I have said something along the lines of: "Open rates are very unreliable....if it says that the email was opened, then it was, but if it says it was unopened, you have no idea if it was opened or not."

On top of that, many email clients (Outlook and Apple Mail for example) are configured to have a preview list on one side of the window and the email itself on the other. If you use your arrow keys to move up and down the preview list, then as you pass emails, they become "read"....you know that you haven't read them....you are passing them so you can get to the latest comment on your cat video Facebook post. But all the ones you scrolled through will be reported back as read.

How to Make Keywords Work for You

How to Make Keywords Work for You

If you’ve ever talked to a web-site designer, you’ve heard about ‘making your website search-friendly’or heard the term ‘SEO’thrown around. The purpose of SEO, or Search Engine Optimization, is to ‘get them in the door.’These days, that’s likely to be with Google. Creating content for the right keywords will help your business appear in the search results that your customers use.

But what words to use? That’s where the fun starts.

4 Ways to Save Your Joints from Hours Sitting at Your Desk

4 Ways to Save Your Joints from Hours Sitting at Your Desk

Your back hurts and your wrists feel like someone’s tried to twist them off. Your neck and shoulders are so stiff you’re convinced they’ll crumble to dust if you try to move too suddenly. Was it playing basketball the day before? Or maybe that large rock you tried to shift when you set in to do some yard work over the weekend? Maybe the culprit is closer than you think. 

How you sit and move at your desk, also known as desk ergonomics, is serious business. Every year thousands of work hours are lost because of repetitive-motion injuries. Productivity suffers because of tendon or joint pain caused by of all things: just sitting at your desk. Here are some ways to optimize your workspace and to save both money and your joints:

Planning for 2016 Tax Day

Planning for 2016 Tax Day

You check the forms one last time, wipe the sweat from your brow and hit the ‘submit’ button. If all goes well, the Internal Revenue Service will only take a cursory glance at your return before processing it. You’ve taken care of your taxes for one more year. 

“Glad that’s over with,” you say to yourself. 

The next tax year will be here sooner than you think. In many cases, by the time you’ve filed one year, you’re already nearly a third of the way into the next one. It doesn’t have to be all doom and gloom though. With a little proper planning, you can make filing your taxes next year a smooth and simple process. Here are some tips to help you get started:

It better be for Google Is your website mobile ready?

Is your website mobile ready?

Google’s Mobile Update is Looming! Are You Ready for April 21st?

On April 21st, Google is planning to rock its mobile search results with an algorithmic update that will change everything. This update is expected to affect more sites than Penguin and Panda combined because searches from mobile devices are estimated to make up more than 50% of all Google searches. To be clear - there is no site that is safe so do NOT pass over this update thinking it isn't relevant to you.

For Insights, Inspirations, and Much More

  • 480 Green street
  • northborough ma
  • 508.393.7726
  • This email address is being protected from spambots. You need JavaScript enabled to view it.

©2020 Zacaw Enterprises Inc. All Rights Reserved

Zacaw Enterprises Inc logo