Resources at Your Fingertips: The Infusionsoft Marketing Library
Not every business owner is a born marketing expert, and there's nothing wrong with that. It’s a problem that can be easily solved with a little education and research. That’s where the Infusionsoft Marketing Library comes in. The library has dozens of free eBooks and webinars that can help you develop marketing strategies and generate more sales leads. Among the many great eBooks included in the library are:
The ABCs of Earning Customer Referrals. Word of mouth is the best advertising that money can’t buy. This step-by-step guide has over a dozen unique ideas you can use right away to enhance your referrals and create great leads. It contains proven ways to generate new leads through Facebook and Twitter as well as identifying and opening up untapped lead sources.
How to Turn Email Trash into Treasure. If your emails are hitting your customer’s recycle bin before they’re even reaching your customer’s eyes, then this eBook may be just what you’re looking for. It shows you how to make your content relevant and personalized, the best practices for choosing your subject lines to get your emails opened and much more. This eBook can help you turn your emails from deleted to delightful.
Download Let's Get Digital: How to Sell Online. Ask any good salesperson and they’ll tell you about the importance of being able to read the customer’s mood and body language. But how do you make a sale when your customer is part of the faceless online crowd? That’s exactly what this eBook answers. You’ll learn how to reduce purchase anxiety with upfront information, how to quickly identify the needs of a customer you’ve never met and create product descriptions that sell.
If flipping the electronic pages of a digital book isn’t for you, the Infusionsoft library has plenty of webinars too.
Local Lead Generation: 5 Ways Smart Local Businesses Get More Leads. When it comes to growing your small business in the local marketplace, referrals can be your best friend. There are plenty of tactics to generate leads that don’t cost a fortune and this webinar is the place to find them.
Up the Ante: How to Get Your Customers Desiring More. Oftentimes it’s a lot easier to maximize the value of existing customers than it is to find new ones. So why is it that we so rarely ask for repeat business? If you’ve put the time into attracting and keeping them, why not leverage that hard work? In short, you want to turn one-time customers into lifelong fans. This webinar shows you how.
There are plenty of others too, including 8 Ways to Grow Your Small Business and the Infusionsoft Guide to Sales and Marketing. Whether you’re a seasoned pro or just starting out, the Infusionsoft library has plenty of great topics. In today’s competitive marketplace, knowledge may be just the edge you need.