Days have an annoying habit of only having 24 hours in them. Your email is full of important messages, and reading time is in short supply. The bottom line is that if you’re going read a business or marketing blog, it had better be time well spent.
Not to worry. These are blogs that you won’t mind taking up space in your inbox, including a few about some of the greatest marketing geniuses of all times. And why not lead off with one of those geniuses?
on Tuesday, 22 March 2016.
Posted in Business Strategy, Marketing Tips
Featured Resource this week -
Whether you are a dentist, salesperson or office worker, there has never been an easier way to send a genuine thank you, reminder or follow-up card. Greeting cards can be powerful business tools to help make sure your business clients and customers know just how important they are!
Here's an added bonus: To totally integrate your SendOutCards into marketing campaigns through your Infusionsoft or other CRM, check out Fix Your Funnel too! It's the glue between your SendOutCards and Infusionsoft.
Check out others who we recommend - solid vendors and products that could benefit your business today.
on Friday, 15 January 2016.
Posted in Marketing Tips
The best way to relieve the stress that always accompanies the holiday season is to have your plan in place early—the sooner, the better.
Start circling days on the calendar. Black Friday, Small Business Saturday, and Cyber Monday are the big shopping days. While your business may not depend greatly on Halloween sales, remember that customers are already thinking about Christmas shopping, and it's another opportunity for promotions.
on Tuesday, 15 September 2015.
Posted in Business Strategy, Marketing Tips
If not, you'd better get one!
You know the old saying, "If you don't know where you are going, then any road is as good as any other." The same is true of a marketing and sales strategy. If you don't have a strategy that you are executing against, then any kind of marketing is as good as any other. Cost and ROI be damned!
Jordan Hatch, my long time friend at Infusionsoft wrote a great blog post a couple of weeks ago on "How To Create A Sales and Marketing Strategy" that I want to share with you.
Written by Dom Cassone
on Thursday, 16 July 2015.
Posted in Business Strategy, Marketing Tips
Why?
In a recent blog post here, we talked about "Building A Fence Around Your Herd." One of the strategies there was having a membership site. I recently wrote an article published in the July 2015 issue of the Joomla Community Magazine, that offers 10 reasons why you NEED a membership component to your website. Check it out by clicking here to go to the article.
If you have a membership site, how do you use it? Paid? Free? How do you use it to drive traffic and revenue?
Written by Dom Cassone
on Thursday, 09 July 2015.
Posted in Business Strategy, Marketing Tips
I Don’t Think That Word Means What You Think It Means
Well since Jordan* (www.jordanhatch.com) is still on the email kick, I thought I'd stick with it as well. Again just like Jordan*, I often get asked, "How does email actually work?" or "How come my email is not being delivered when Infusionsoft says it is?", or "How do I measure my email deliverability rates?". Or many variations on these themes.
Well ,as Jordan points out in his excellent blog post (http://www.jordanhatch.com/email-deliverability-i-dont-think-that-word-means-what-you-think-it-means/) how email actually gets out of your system (your Outlook, Gmail, Infusionsoft, Mail Chimp, whatever) and into your recipient's email server is pretty complicated....and it hasn't even gotten to your recipient's inbox yet.
Written by Dom Cassone
on Monday, 04 May 2015.
Posted in Automation News, Marketing Tips
It better be for Google
Google’s Mobile Update is Looming! Are You Ready for April 21st?
On April 21st, Google is planning to rock its mobile search results with an algorithmic update that will change everything. This update is expected to affect more sites than Penguin and Panda combined because searches from mobile devices are estimated to make up more than 50% of all Google searches. To be clear - there is no site that is safe so do NOT pass over this update thinking it isn't relevant to you.
Written by Dom Cassone
on Wednesday, 08 April 2015.
Posted in Marketing Tips
With a chill wind blowing and snowflakes filling the air, thoughts of warm spring may seem like a distant dream on the horizon. Even though winter may be seem like a frozen eternity, it’s never too early to start planning your marketing for Q2. What are your goals for spring, and how will you reach them?
The marketing calendar may look a little bare at first glance, what with Christmas and the other winter holidays receding in the rear-view mirror, but the spring and early summer months have plenty to offer.
In April, there’s Easter, Thomas Jefferson's birthday and April Fool's Day for starters. Throw in Tax Day, Earth Day, Administrative Professionals Day, and Car Care Month, too.
on Tuesday, 24 February 2015.
Posted in Business Strategy, Marketing Tips