Step 7 Building on your Success with Customer Testimonials

Step 7 Building on your Success with Customer Testimonials

In Step 7 of our ongoing series on Lifecycle Marketing, we’re talking about expanding your marketing reach by gathering testimonials from satisfied customers. In our previous step, we looked at ways to increase the value of your existing customers by upselling. 

Word of mouth is more than just advertising that money can’t buy. In many cases, it’s more effective. According to a recent Forrester Research report, 70 percent of US online adults place high value on brand or product recommendations from friends and family. The report goes on to say that nearly half of them trust online reviews written by customers, but only about 10 percent feel the same way about company sponsored advertising. 

It only makes sense. For example, if we’re trying to decide whether to see a film in the theatres, are we going to listen to a longtime friend or rely on a critic we’ve never met?

Step 6 Leveraging your sales by upselling

Step 6 Leveraging your sales by upselling

This is the sixth step in our 8-step series on Lifecycle Marketing. In step five, we covered how you can follow up with your customers after a sale. 

You’ve generated leads and carefully nurtured them through the sales process. With your innovative follow-up campaign, you’re well on your way to creating long-term, ‘wowed’ customers. Why not build on it?

A happy customer is already familiar with you and your business, and over time you’ve gotten to know them as well. Surely there are some other products and services your company offers that they could use. Why not let your customers know about them?

In a nutshell, value is what upselling is all about. 

Delivering the Goods: Successfully following up on a sale Step 5 Time to Wow

Step 5 Time to Wow

This is the fifth step in our continuing series on Lifecycle Marketing. Previously we focused on ways you can convert lead into sales.

As anyone who’s been in business for any length of time knows, making a sale is only the first part of the equation. How you follow-up can go a long way in determining whether you’ve made a short-term sale or created a loyal customer that will stay with you for the long-haul. 

At a minimum, your product should meet their expectations and be delivered in a timely manner. A well planned follow up after the sale can help you go beyond those expectations and truly ‘wow’them. 

A follow-up doesn’t have to be just an email or a phone call. You can use all the channels at your disposal to reinforce all the points you’ve made during the build-up to the sale and continue to build trust.  

Step 4 Show me the Money: Converting Leads into Sales

Step 4 Show me the Money: Converting Leads into Sales

This is the fourth step in our continuing series on Lifecycle Marketing. In our last step, we examined ways to nurture the sales leads you’ve generated.

At some point in time, many of us have had a frustrating experience when we try to order something.  From complicated menus to badly organized sales sheets, some companies almost seem to fight you through the ordering process. 

You want to give them money, why do they have to make it so difficult?

Don’t be one of those companies. If you’ve gone through all the trouble of finding and nurturing potential customers, the last thing you want to do is make it difficult for them to buy what you’re selling. You want purchasing products and services from you to be a pleasant, seamless and most importantly easy process. 

Step 3 Leading them to water: Nurturing your prospects with an organized follow-up campaign

Step 3 Leading them to water: Nurturing your prospects with an organized follow-up campaign

This is the third in an eight-step series about lifecycle marketing. Previously, we looked at how to attract traffic to your website and the various tools you can use to generate valuable sales leads. 

Now that you have the attention of your potential customers, it’s time to nurture them towards a sale.

It’s all about following up on potential leads. Since everyone is different, there are as many possible ways to follow up a lead as there are customers. There are no limits to your creativity here. That’s why it’s so important to not only generate leads, but to generate quality leads. The more you know about a potential customer, the more you can tailor your follow-up efforts to their situation.

Step 2 Leading the Way: Capturing Leads for your Business

Step 2 Leading the Way: Capturing Leads for your Business

This is the second of an 8-Step series on Lifecycle Marketing

In the first part, we looked at how you can drive traffic to your site. Now that you have their attention, it’s the perfect time to gain some valuable information on potential new customers and draw them a little closer to your circle. At first it might seem tacky to ask for information when delivering up a piece of content, but it really isn’t when you do it right.

Instead of thinking of it like demanding a price for your content, think of it as an opportunity for a potential customer to learn more about you and gain greater access to the content they liked. For example, if they liked your cake recipe, why not have them sign up for your baking company’s newsletter where they can receive several more recipes every month? Since they already have a positive attitude towards your product, you can nurture them towards a sale.

Step 1 If you build it, they will come… Not!

Step 1 If you build it, they will come… Not!

This is the first of an 8 part series on Lifestyle Marketing. 

With a little patience and technical know-how, it’s fairly easy to build a website. The Internet is full of handy guides on it. If you don’t have the time to learn, the Internet is also full of people and companies eager to do the work for you. But now that you’ve gone to the trouble of building your site, is it doing what it needs to do to bring traffic in, or it is just sitting there in a sea of similar sites?

You need a reason for people to come to your site. 

Marketing expert Andrew Davis believes he has a way to do just that. By creating valuable content on your site, you establish a brand and you can use that brand to sell your products.  He cites Sesame Street and Disney as examples. By creating memorable stories and engaging characters such as Mickey Mouse and Elmo, both companies were able to leverage their content to sell millions of dollars in products. 

8 Step System to Maximize the Lifecycle of Your Ideal Customer

8 Step System to Maximize the Lifecycle of Your Ideal Customer

You’ve worked hard to make your business successful. You know you have quality products and services and competitive prices. You know you have customers out there that want what you have to offer. The problem sometimes is finding them . The Internet is a big place, and you’re just one firefly in the night. 

Lifecycle Marketing might be just what you’re looking for. It’s a simple process with a simple goal:  bringing customers in, ‘wowing’them and then letting positive word of mouth some advertising for you. Any customer is good, a happy customer is even better. But the best customer is the one who's telling his friends how great you are.

In our 8 part series on Lifecycle marketing, we’ll be looking at what it takes to attract customers. We’ll examine some of the new ways businesses are attracting leads, and the steps you can take to follow up on them. Later on, we’ll talk about ways to make your site more user-friendly by adding E-commerce tools and an effective lead management strategy, enabling you to convert site visitors into sales.  

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