Okay, so maybe that isn't the sentiment that typically occurs to you at tax time each year. If you're one of those people who usually procrastinates just a bit.... puts off gathering those receipts because there's “plenty of time yet”.... let's try to change things up. Here are some tips and advice to make filing a breeze this year:
Find last year's tax return. This is a good guide to what you'll need for this year's return. Look it over and note any changes; maybe you have new machinery this year or retired the old computer, which will affect your depreciation. Just looking through the paperwork may remind you of questions you had for your CPA or tax preparer.
Once the holidays are over, the decorations have come down and the presents have all been bought, will your cash registers still be busy? For many businesses, the end of the holiday season marks the end of the busy season. But those months don’t have to be slow ones for your marketing efforts. It's important to keep your marketing going strong, especially in the “slow” months.
For more than 25 years, hundreds of thousands of sales professionals and entrepreneurs have turned to Dan Kennedy, the “millionaire maker”, for help with their marketing.
So, your business has 1000 Facebook friends, 5000 likes, 3000 twitter followers, 1500 1st level connections on LinkedIn and you have a big presence on Instagram, Pinterest, and other social media platforms.
Guess what, I don't care about any of those numbers! What I do care about is...
Not every business owner is a born marketing expert, and there's nothing wrong with that. It’s a problem that can be easily solved with a little education and research. That’s where the Infusionsoft Marketing Library comes in. The library has dozens of free eBooks and webinars that can help you develop marketing strategies and generate more sales leads. Among the many great eBooks included in the library are:
The ABCs of Earning Customer Referrals. Word of mouth is the best advertising that money can’t buy. This step-by-step guide has over a dozen unique ideas you can use right away to enhance your referrals and create great leads. It contains proven ways to generate new leads through Facebook and Twitter as well as identifying and opening up untapped lead sources.
Maybe it is the “slow season”for your business. Or maybe it has been your best season ever, and your stress levels are off the charts. Either way, hopefully you have decided to take a little time off and become reacquainted with your family again.
It can be a little intimidating sometimes, trying to reconnect with family members when you've been putting a lot of time into your business. You may feel like they resent your time away from them. Or you may simply feel like you don't know one another anymore.
Spending time with loved ones doesn't have to involve elaborate plans.
There was a time when stores would boast: "If we don't have it, you don't need it." In today's world, if a shopper can't find what he wants at the mall (Black Friday, anyone?), he can make an online purchase on his phone in the mall parking lot within minutes of leaving the store (or maybe save it for Cyber Monday!). However, the long lines and large crowds at the stores during the holidays attest to the fact that not everyone shops online. So why do people face those maddening swarms in the department stores and malls, when they could so easily sit at home in their pajamas and browse the internet?
Want instant gratification?
Going into an actual store and making a purchase means you don't have to wait and see if what you're buying is what you really want. It's so much easier to see that you're choosing the right color or size when you're physically in front of the item. Shopping online, unless it's an item you're already familiar with, can be akin to spinning a roulette wheel.
Your loving spouse hands you a mug of hot cocoa when you enter the house on a cold wintry morning after you've shoveled the walk. The hearty “ho-ho-ho”of a sidewalk Santa greets you as you drop a few coins in the kettle on your way into the store. A delighted look crosses your mom's face when you proclaim her holiday cooking the best in the world.
The holidays are a time of giving and receiving, often creating memories that last much longer than the winter season. Customer loyalty is one of those things that can give a business owner that warm fuzzy feeling. Are your clients, patients, or customers getting that feeling in return?
The holidays are a time for family, festivities and fun. Whether it’s flying out to see Grandma or sending out holiday cards to your old college friends, it’s also a time to acknowledge the important people in your lives. As a small business owner, those important people also include your customers.
You know perfectly well that a holiday greeting can be an important part of your marketing efforts. It can help generate goodwill, reminding customers that you’re still thinking of them and stand ready to assist them if they need anything.