Thank You, Uncle Sam

Thank You, Uncle Sam

Free stuff? From the government? OUR government?

These days you’re more likely to hear about government cutbacks than bold new initiatives.  Whether it’s in the form of a stripped down IRS or another looming government shutdown, it seems Uncle Sam is tightening his belt. But just because the Feds are running a little leaner doesn’t mean there still aren’t some freebies available for you at the many dot.gov sites.  From free online recipes to interactive travel guides, there’s a little bit of something for everyone.  Here are just a few:

Get out of your office and vote!

Get out of your office and vote!

According to the New York Times, the 2014 elections had the “worst voter turnout in 72 years.”  They went on to say “the national turnout was 36.3 percent; only the 1942 federal election had a lower participation rate at 33.9 percent.”

Did YOU vote last year?

What does it matter, you ask? “There are millions of people in this country, and I’m just one vote.”

How clients are using their membership sites A peek behind the curtains

A peek behind the curtains

In my first Joomla Magazine article we discussed why everyone needs a membership site, then we went on in the second to discuss different types and ways to use membership sites. I hope you got good value from those and are ready for some ‘show and tell’!

In this installment, we’ll go behind the curtains of how some clients are using their membership sites every day.

What's Your Personality Type and Why Should You Care?

What's Your Personality Type and Why Should You Care?

You can find just about anything and everything on the internet. Take personality tests—have you ever wondered which Harry Potter villain you're most like? Or whether you have the personality of a particular type of IKEA furniture? While these tests are entertaining, they’re not likely to help you reach a deeper understanding of yourself.

Are there personality tests available that have any value, especially when it comes to growing your business?

How the World Sees You: Discover Your Highest Value Through the Science of Fascination by Sally Hogshead, points out that understanding your personality provides you with key information to work with when presenting yourself to others. If you've ever tried to create a 30-second elevator pitch or write your resume, you probably know how difficult it can be to deliver the exact message you want to convey. Hogshead's book provides you with a step-by-step method to discover what your personal tagline should be, and how to use it to create better relationships and grow your business.

Getting Off the Roller Coaster

Getting Off the Roller Coaster

You may enjoy your work, but do you oftentimes feel as though you aren't getting anything done, despite the long hours you're putting in? What about the rest of your life? Do you have time to enjoy being with your family? Or do you feel like there's just too much pressure like you're on some crazy roller coaster, trying your best just to hang on?

One of the best-selling time management books on Amazon addresses these issues and offers sage advice on how to deal with them. Greg McKeown's Essentialism: The Disciplined Pursuit of Less argues that if people were more selective about what they consider essential then they would have more control over their own choices. Too much of what we spend our time on tends to be trivial, which not only threatens our success at work, but trickles down into our personal lives as well.

My membership site is up, now what do I do?

My membership site is up, now what do I do?

In my last article in JCM, I worked really hard to convince you that regardless of what business you are in, or even for non-business sites, you need to have a membership component to your site. Assuming that I did a reasonable job, you either have one in the works or are at least planning one.

Now you want to know the most effective way to use membership in your own website, right?

Answering this question is exactly the focus of this article. There are many combination of ways to help your business by incorporating membership into your site. Here are 5 perspectives to spark your creativity and help you focus your plan…

What are you doing for Cyber Monday?

What are you doing for Cyber Monday?

Cyber Monday could be one of the most important days of the year for your business financially. Last year, there were over 2 billion (yes, that’s BILLION) dollars of online sales generated on the Monday following Thanksgiving.

If you want a piece of that action, you’ll need a strategy in place well before hand.

When it comes to Cyber Monday, there are several big draws for consumers: the convenience of shopping many different stores without leaving home or the office; the ability to easily comparison shop and check out reviews; and the extra value or deals that aren't available year-round.

Halloween Marketing: Creepy Content and Frightful Fun

Halloween Marketing: Creepy Content and Frightful Fun

If the thought of what to do for your Halloween marketing this year has you yearning to hang a “Gone Trick-or-Treating” sign on the door the first day of October, then this post is for you!

Marketing for Halloween is a must, of course, if you're selling Halloween-related products.  Even if you’re not however, it's a great way to generate goodwill, keep your name in customers' minds, and kick off your other holiday sales. Besides, everyone needs a little Halloween fun!

Long before October 31st you should be posting some Halloween related content on your website and through social media.

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