Do you want to be more productive? Sure, who wouldn’t? It’s not just a nice goal either. It’s a matter of survival. Like many small businesses owners, you don’t have the luxury of unlimited resources, so you have to maximize what assets you do have if you want to stay competitive.

You have to be willing to put in the work, of course. Boosts in productivity don’t come without a little sweat. But you have to work smarter, not just harder. Here are 7 ways to get more for your efforts.

Look around the Internet and you’re sure to find plenty of tips on how to master social media. There’s a good reason. Many entrepreneurs have used social media to launch incredibly successful business careers in ways that wouldn’t have been possible a generation ago. Yet, this new media is also a fickle critter that can turn on you if you’re not careful. In the last of our series on social media, we’ll turn our attention to what NOT to do when it comes to using this powerful tool.

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We’ve been telling stories since the days of sitting around a fire in a cave. Whether they’re happy ones, sad ones, dramatic ones or just simple homilies, people love them. In fact, it’s your story more than anything that will bring people to you and help you build your list.

Why? You can’t always win using the cold hard facts. There’s always going to be someone around who can do things better, faster, smarter or more cheaply than you can. What you do have that no one else has is your own unique story.

Many people say seven is a lucky number. There were seven wonders of the ancient world and there are seven rows on the periodic table. Even ladybugs have gotten into the act with seven spots on their backs. Seven is also a great number when it comes to communication, which is the focus of our series for July (the seventh month, by the way). To kick things off, we’ll take a look at your employees, more specifically, how to keep them happy.

You really can’t talk about social media without talking about Facebook. Sure, many people think tweeting is more hip and LinkedIn might seem more professional, but outside of email no platform can beat Facebook for sheer accessibility. There are tons of people who firmly believe that tweeting is best left for the birds, but they won’t go far without their trusty Facebook feed. Before you rush out to make use of this powerful tool, here are 6 things to understand about it:

Love it or hate it, social media is here to stay. It can be an unruly beast at times, but if you want to be successful in business, it’s a beast you must learn how to tame. Should you invest in a bullwhip and a sturdy chair like the lion tamers of old? No, this is the twenty-first century. Instead here are six ways you can soothe the savage beast and maybe save your furniture.

Nature likes the number six. Insects, one of the most common forms of life, have six legs. Carbon, the element present in all living matter, has the atomic number 6. The factors of 6 (1, 2 and 3) add up to six. Mathematically, this makes 6 the first perfect number.

In other words, the number 6 has a lot going for it.

Since June is also the sixth month of the year, it makes it a great time to start our social media series. To kick things off, we’ll talk about 6 social media platforms you should be aware of in 2019.

No matter what your walk of life, you’ve seen natural talent in action. It could have been a sports phenom who made the extraordinary look easy. Maybe it was that girl who shredded advanced calculus without breaking a sweat. Whatever their field, these folks just seem to glide through challenges, leaving rest of us mere mortals to grind it out. You can’t help but be a little jealous sometimes.

Take a look at the history of technological innovation and it quickly becomes clear that nothing truly starts from scratch. While there have certainly been great geniuses through the years, they all stood on the shoulders of those who came before. The automobile wouldn’t have been possible without the advances in automation and metallurgy that preceded it. The digital age would still be a science fiction writer’s dream without the groundwork in electronics and transistors.

By now you’re probably aware of what a robust email list can potentially do for your business. If you’re still not convinced, take a look at the first of our five-part series on list building.

Constructing your list is an undertaking that will pay dividends now and down the road, even if it may seem a little daunting at first. Don’t let it overwhelm you, especially when you don’t have to face it alone.