Let’s get engaged!
As a young girl, I was always attracted to stories. If an article in a book, magazine, newspaper, or mail piece began with a story, I was immediately engaged. If I was engaged enough, I would keep reading that article after the introductory story ended.
I’m not so young anymore but I’m still more likely to be engaged by a story in something I’m reading than something that just jumps in from the get-go. If I’m engaged, I’m more likely to buy. And as a business owner, that’s the bottom line, isn’t it?
Blogging is rampant. Many blogs are treated by the bloggers as a visible place to spill their opinions. But sprinkled in amongst the gazillion bloggers out there are a relative few really good bloggers.
What’s the connection between this and my intro about stories? Engagement. Writing directly to your ideal reader creates engagement. Engagement impacts the bottom line, whether it’s increased sales, market, or readership.
Engaging your prospects, patients, or clients is critical to your relationship with them. If you stop engaging them, your relationship will develop cracks quickly and they will drift away (or run away fast). That impacts your bottom line. It also impacts your image, your integrity, and your reputation. Keep engagement as a top priority in everything you write to your prospects, patients, and clients and you will all benefit. It’s a win-win.
About the Author
Kerry Cassone spends her days as direct response copywriter and coach, Infusionsoft Certified Consultant helping clients use Infusionsoft productively, small business marketing strategist, author, and website designer for Zacaw Enterprises Inc.