If you’re a football fan, you watch the Super Bowl for the game. Everyone else watches for the commercials. The ads are expensive. For this year’s game, a thirty-second spot could cost as much as $10 million. Do these high-dollar advertisers get a good return on their investment? It depends on who you ask. Like ads everywhere else, there are some Super Bowl commercials that blandly blend into the woodwork and others that are talked about for years. One of the best ways these little bits of marketing legerdemain can stand out is through the use of humor. Whether it’s Bud Light’s Bud Knight, singing frogs or a colorful Pepsi extravaganza, it’s the funny ones that everyone remembers.

FuseDesk helps you and your team WOW your customers with great service. Happy Customers stay with you longer, spend more, and spread the good word about your business.

FuseDesk was built for Your Business, Your Support Team, and Your Customers. With FuseDesk, it’s easy to get the key insights into how well your team is doing, delightful for the support team to use, and fast for customers to get care.

Check out others who we recommend - solid vendors and products that could benefit your business today.

If you’re trying to eat healthy, you know that you need to eat more vegetables— but what kind? They’re not all created equal, after all. For some variety in your diet, why not try root vegetables? No, we don’t mean tree roots. Root vegetables include such family staples as carrots, potatoes, yams, and beets, but it doesn’t stop there. There’s a whole cornucopia of flavors grown beneath the ground:

Somewhere along the line we’ve all had the experience of being uncomfortably near someone who’s, shall we say… not so fresh. Whether that person is coming from a long day at a dirty, sweaty job or simply hasn’t bothered to invest in even the barest level of soap technology, the effect is the same. The last thing you want is for your email list to resemble these unfortunate souls. No, you want it showered and fresh and ready to face the day. 

So how do you keep your email list smelling like a rose? In practical terms, email list hygiene means making sure that every address on your list is active and deliverable. If they’re not, you’ll need to purge them in order to reduce your risk of spam traps and other digital maladies. 

Text Messaging for InfusionSoft

Change the RULES of Mobile Marketing.

Before now, mobile marketing was severely limited. You could only send a single text in response to a single incoming text message. This caused people using mobile marketing to settle for less than effective marketing strategies.

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Check out others who we recommend - solid vendors and products that could benefit your business today.

Contrary to popular belief, marketing involves much more than setting up a Facebook page, renting a billboard and running a few ads. Another valuable marketing tool that you can employ in your business is the sales letter. If you’re not familiar with the idea, think of it as a paper salesman. The purpose is to convince your audience to purchase a good or service.

You’re pretty good at what you do, right? That’s a big reason why you went into business. No reasonable person starts an accounting firm if they struggle with math or opens a computer repair shop if they don’t know the difference between CMOS and a C prompt. 

You need to do more than just be good at something to stay in business though. You have to let people know that you’re good at what you do, and more importantly, that you’re good for them. In our series on Connecting with Your Customer, we’ll look at a number of ways you can form a strong, authentic bond with potential customers. The first step, of course, is to find said customer. And not just any customer either. You want to find your target customer.

You can’t really be telling me that you don’t have a membership site?

I’m here to tell you that you need one.

I don’t care what business you are in, whether it is online or bricks & mortar, whether you do coaching and consulting, whether you are in the professional services or food services, or maintenance services or whatever. Do not fall into the “But, my business is different!” trap.

Because it is not.

Here are just a few reasons to have a membership site:

A study conducted last spring showed that 40-70 percent of qualified leads are not ready to make a purchase. So, what is the best way to keep those leads engaged until they are ready to buy? An email nurture campaign!

Nurture emails are valuable tools that you can utilize to encourage leads to move down your sales funnel towards making a purchase. The goal of a nurture email is to educate leads on the value of your company and the products or services that you sell. 

Recently I called the billing office of my healthcare provider about a bill I should not have received. They quickly tossed me to the Billing Investigation department where the woman I spoke with was condescending and repeatedly insisted it was all my fault. 

The fact that the charges had been coded incorrectly (by their office) was somehow my fault because I didn’t call my insurance company prior to my routine doctor’s visit to verify coverage. Really??

Have you ever seen a college professor give a lecture? Some of them are riveting, but many others turn out to be dry and boring. The professor is probably highly qualified. They wouldn’t be lecturing otherwise. They’re probably passionate about the subject matter, too. Yet despite your best intentions, you end up tuning them out. A chance to gain knowledge from an expert in his or her field turns into an exercise in trying to stay awake. 

Why? Maybe it’s not the message, but how it’s being delivered. Business is ultimately about communication and how effectively you communicate will go a long way in determining how effective your business is. The most basic communication model looks like this:

Do you read ingredient labels? Polydimethylsiloxane, Propylene glycol, Azodicarbonamide, etc. The list goes on and on. You’re not sure exactly what they are, but it’s a pretty safe bet some of them shouldn't be part of a healthy diet. 

If you’re like many people who want to avoid eating things they can’t pronounce, here are 4 tips to help you live and eat better:

A logo is an integral piece of your brand and will dictate how anaudience perceives your company, so if you’re feeling overwhelmed at the thought of choosing a design, it’s okay. This is an important decision. Your logo needs to clearly communicate the personality of your company—the best logos will actually become synonymous with your brand name—think McDonalds, Nike and Twitter.

That’s why we created the following guide to get you started and hopefully make the processof choosing your logo a little bit easier.

Your email list is a bit like your house plants. Really, you ask? Well, the analogy isn’t as far off as you may think. Like house plants, your email list is pretty easy to keep up when you first get it. However, things get more challenging the longer you have it. 

With plants, you have to make sure you water and feed them and give them the proper amount of light. You get busy with the holiday or with a project and the next thing you know those house plants have seen better days. To save them from an unfortunate demise, you’ll want to give them some good plant food, water them and make sure they have to right temperature and humidity to flourish. 

You’ll want to do something similar with your email list if it’s gotten brown and wilted. It’s called list re-engagement, and it’s the next topic in our series on connecting with your customer.  

Red is the color of love and passion. It’s bold and vibrant. It demands our attention and inspires us to action. This February, red takes on another meaning.  Friday, February 7th is National Wear Red Day, a day dedicated to women’s heart health. 

Heart disease and stroke are still the leading causes of deaths among women, nearly 1 in 3— that’s more than all cancers combined. Here are some tips to keep your heart strong: