Skip to main content

Articles in Category: Business Strategy

Weekly Featured Resource - SLS Event Planning

Featured Resource this week -

Sherrie at SLS Event Planning and Consulting LLC, organizes, sets up, and manages various corporate, public, and private events and meetings.

We’ve known Sherrie a long time and have confidence and respect for her amazing event planning skills, so please give her our regards when you call.


Check out others who we recommend - solid vendors and products that could benefit your business today.

 

Thank You to our Clients

Everyone loves a sure thing. It always feels safer to sign on with the old established war horse than to take a chance with the new kid on the block. For those who took that leap of faith years ago, we thank you. Some need a little more convincing, and that’s fine. For those who signed on with us after we’d been around the block a few times, we thank you.

Our relationship with our clients is one of the many things we have to be grateful for. This year we'd like to a 16 BIG WAYS we appreciate you!

Get Involved on Veteran’s Day

For more than two centuries, members of our Armed Forces have defended our country with unyielding courage. In our Nation's times of need, these brave patriots step forward to answer America's call, leaving behind everything they know and love.

--excerpt from President Barack Obama's 2014 Presidential Proclamation for Military Family Appreciation Month

Weekly Featured Resource - Email Attacher

Featured Resource this week -

Automate Your Appointments Never Lose an Email!

Automatically attach your emails to Infusionsoft contact records.
The campaign and broadcast emails you send from Infusionsoft are automatically archived on your contact records. But do you then use personal emails to follow up, answer questions, and close deals? If so, then you need emailAttacher to continue archiving those emails on the contact records.


Check out others who we recommend - solid vendors and products that could benefit your business today.

Happy, Crafty Halloween!

Have you given any thought to how your business will be celebrating Halloween this year? Will you limit it to throwing a few black paper cutouts of bats in the store window, or go all out by having a sale on everything orange? Why not try a fun-filled event, sure to have your customers clamoring to attend and, just as importantly in this digital age, posting comments and photos on social media!

Everyone loves to make something, as evidenced by the success of Paint Nite or Plant Nite, where people go to a venue, such as a restaurant, socialize with their friends and go home at the end of the night with their own newly created painting or terrarium. Your business can take advantage of these trends by holding your own Halloween craft night!

Paying It Forward

You may or may not have seen the 2000 movie Pay It Forward, which chronicles a boy's plan to do good deeds for three people. Rather than paying him back for his actions, the recipients are to pass on his kindness to three other people in hopes that there will eventually be a worldwide network of good deed doers. It was a somewhat sappy movie, but the idea did catch on.

3 Reasons for Stress and How to Combat Them

How do you deal with stress? Do you just roll with the punches, or do you find yourself sick with worry? While there are many things that happen that we have absolutely no control over—traumatic events like disasters or violence or the death of a loved one— many of the things that cause us stress are the result of our own doing or thinking. Public speaking, for example, is probably the most prevalent fear, but it can be overcome with preparation, training, and practice. It's up to us in how we deal with our fears and other stressful situations.

Weekly Featured Resource - Infusionsoft

Featured Resource this week - Infusionsoft

The Sales & Marketing Software for Small Business.

Customer & Marketing management: Manage and automate all facets of your customer relationships. Infusionsoft revolutionizes the way small businesses drive and manage their growth. With a robust dose of marketing automation, Infusionsoft replaces your diverse incompatible systems and provides you with an "all-in-one" solution that leaves you with more time to strategically grow your business.


Check out others who we recommend - solid vendors and products that could benefit your business today.

Capitalizing on Small Biz Saturday and Cyber Monday

In the last few years, retail holidays like Cyber Monday and Small Biz Saturday have gone from being discount secrets to important parts of the holiday shopping scene. Competition among retailers can be pretty fierce, so it's important to take steps to be prepared for these important money-making events.

Let's look at some ways you might be able to up your game:

Weekly Featured Resource - Sync2CRM

Featured Resource this week -

Start Syncing Infusionsoft with Facebook Custom Audiences in Seconds. Deliver Targeted, Money-Getting Ads, Every Time. Double or TRIPLE Your Earnings from every Infusionsoft email contact!


Check out others who we recommend - solid vendors and products that could benefit your business today.

5 Ways to Stand Out From the Crowd by Sending Cards at Thanksgiving

With the calendar’s annual lineup of holidays approaching, it's not unusual for a business owner to wonder: “should I send holiday cards this year?” While making the decision, it's natural to ponder the benefits of spending the time and money on such an activity.

Does it really make that much of a difference?

The short answer is yes. Businesses, both large and small, still send greeting cards to their customers for many reasons, but mainly because they've found that customers still appreciate the gesture. One of the newer trends is sending Thanksgiving cards, which means your greetings will arrive before the glut of Christmas and New Years cards sent by other businesses saturate customer’s mailboxes.

Setting and Tracking Your Business Goals

Building a successful business is a challenge. The key to realizing your dream of a prosperous company is focusing your energy on well-defined goals that not only help you and your team understand the direction your business is heading, but help you get there in style.

“Goals? We're going to talk about goals again? I don't have time to make goals—I just need to make money!”

Q1: Setting Goals, Strategies and Tactics for 2017

Wouldn't it be AWESOME if 2017 were your best year EVER? Now is the time to start planning for that success!

You need to have an action plan in place so starting the new year will be easy as pie. Decide which areas you should focus on. Will you develop a new product, work on improving your sales conversion system or find some new ways to get more people in the door? Once you have a goal in mind, decide what your criteria of success will be (how many customers came in the store, how many units of the new product sold, etc.) Finally, detail what action steps you'll need to accomplish these goals and then decide who will be in charge of them.