The world is full of smart people. Maybe it’s your neighbor across the way who can speak five languages without batting an eye, or your cousin who likes to remind you about her perfect SAT score. Go to the Guinness Book of World Records, and you can read about other geniuses like Stephen Hawking, who solve cosmological puzzles that would melt the minds of lesser beings.
Featured Resource this week - Wicked Reports
WARNING: Half Your Marketing Is Wasted. Do You Know Which Half? We Do.
We automatically pull data from your ad networks. We then apply over 10,000 lines of database logic to track sales revenue to specific clicks, ads, audiences, campaigns and emails (we’re the only ones who do this!).
We then translate all this data into easy to use marketing reports so you can make data-driven decisions about your business and make more money!
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When you’re planning out your mid-year marketing, it’s important to remember summer will be back even though it might not feel like it at the moment. More importantly, it’s a chance to remind your customers of it, too. Winter is a harsh time when customers aren’t inclined to open their wallet. Summer brings good memories of sun and fun, and when people are feeling relaxed and comfortable, they’re a lot more inclined to make purchases.
It’s that mindset you want to get them into with your marketing. To do this, look for ways to incorporate summer themes into your marketing.
Featured Resource this week - TurboDial
With turboDial you never leave Infusionsoft – place a phone call to any contact at any time right from MyDay, from a saved search or from contact and opportunity records!
Plan your calls in advance or make them spontaneously – turboDial is the only solution effective for both
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Featured Resource this week - Time Fusion
Automate Your Appointments
Are you using TimeTrade or Full Slate to give your clients online access for setting appointments with you? If not, you should be!
TimeFusion integrates Infusionsoft with TimeTrade and Full Slate to automate your appointment scheduling!
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Lead magnets are as old as time. They are at least as old as selling and advertising. We definitely didn't invent them in our era, even though they are a frequent topic in discussions of Marketing 101 to marketing trends.
First let’s be clear what a lead magnet is, and isn’t.
Breakfast is said to be the most important meal of the day because it helps you start your day out right, giving you the nutrition and energy you need to get things rolling. Just like breakfast, hitting your Q1 goals will help you get things rolling for your business. Your Q1 success is the foundation to base the other three quarters of the year on, and while finishing strong is also important, getting off to a fast start is even better.
So how are you doing with those early goals?
Featured Resource this week - XtendIn
We LOVE this! XtendIn is a Google Chrome Web Browser Extension that extends ActiveCampaign / Infusionsoft / Xero Web Application Interfaces with a variety of features. (Get a 90-Day Free Trial, then inexpensive subscription - worth every penny!)
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Of all the things you do to power a small business, going over the books probably isn’t the sexiest. For many people, it’s a necessary evil at best. While Excel spreadsheets and Quickbooks tables usually don’t inspire our passion to new heights, there is no reason to put off the job. The sooner you get done, the faster you can move on to the more fun aspects of running a business.
To speed the process along, here are 3 accounting habits you should adopt:
Everyone needs a helping hand. Look around the world, the country or even your own community and you can find plenty of worthy causes to support. The problem is your resources are limited, so you have to pick and choose. To complicate matters, some of these ‘charities’ will help the people or issues they say they will, while others will just help themselves.
How do you tell the difference? The first place to stop may be the Internet. Here are 3 of the top charity online vetting services:
Featured Resource this week - iMember360
WordPress Membership Plugin for Infusionsoft™
Unleash the power of WordPress and iMember360 to create your Infusionsoft™ driven membership site instantly! iMember360 - a WordPress plugin that turns a normal WordPress site into a full-featured membership site with all the protection controls you can imagine, almost limitless customization, and driven by Infusionsoft’s second-to-none CRM and e-commerce engine.
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You’ve heard about the importance of social media a thousand times. Tools like Facebook, Twitter and others are the new way to help establish your company in the market. And even if you’ve already carved out a niche, you can’t rest on your laurels. In a constantly changing market, yesterday’s successful media strategy may become tomorrow’s albatross.
So what are the new social media trends that are popping up in 2017?
If you’ve gone through the supermarket or drug store lately, you’ve probably come across a display ad for Calgon soaps. Most of these ads feature attractive young women with dreamy expressions on their faces and the catchphrase: “Calgon! Take me away!”
And if you’re like many of us, the ad probably inspires thoughts of a well-deserved vacation. The cold weather many of us are facing, the deadlines and the pile of work we have waiting for us back at the office, don’t help turn our thoughts away either.
So what type of vacation will it be this year?
April 15th. It’s a day that’s become seared into the memory of millions of taxpayers each year as they eagerly gather their forms for that nice big refund or perhaps wait until the last minute to make their reluctant contribution to Uncle Sam’s coffers. But depending on how you’ve organized your business, there may be an even more important date on your calendar: the corporate tax deadline on March 15th.
For some types of businesses like sole proprietorships and some single member LLCs, the middle of March is nothing more than another day on the business calendar. However, if you’ve set up your business as a partnership or an S-corporation, you may want take the advice Julius Caesar so flippantly ignored and beware the Ides of March.
Featured Resource this week - Digital Product Delivery
Digital Publishing for eBooks and Downloads
DPD is an easy to use digital publishing platform for selling and delivering downloadable content. Upload your products to DPD and start selling in minutes. With DPD, all sales are paid directly to you with no per-sale fees, bandwidth charges, or commissions.
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