Using Valentine’s Day in your Marketing
Valentine's Day is a massive opportunity for marketers. Whether romantic, platonic, familial, or commercial relationships, the holiday is about celebrating love. There's plenty of love to go around, and the right marketing techniques can help spread some of that love to your company.
With an estimated $25.9 billion in spending in the US alone this year, taking advantage of this romantic ecommerce holiday can help grow your brand. It is crucial to engage and connect with your audience in unique and enjoyable ways through appropriate Valentine's Day promotions. Here are some marketing ideas that might work for you!
Run a sale. To run a successful sales campaign, offering an attractive price and considering how, when, and where you advertise your products is essential. One effective strategy is to use a combination of promotional emails and sales pop-ups.
Create gift guides. The days leading up to Valentine's Day present a perfect opportunity to offer potential customers helpful gift guides. By providing gift recommendations through emails, pop-ups, or landing pages, you can help your customers make informed purchasing decisions and position your products as excellent gift options.
Highlight your delivery dates. When buying a gift, delivery timings are usually the first thing people consider. Therefore, make sure to display your delivery dates on your website, pop-ups, and emails. If you want to turn those shoppers into clients, ensure that your Valentine's Day shopping page also features the delivery details.
Host a giveaway. User-generated content from such campaigns acts as free advertising and encourages both new and existing customers to participate. Even if your product isn't themed around Valentine's Day, you can add a romantic touch to your copy to make it relevant for the occasion.
Market to last-minute shoppers. A lot of people tend to procrastinate, especially when it comes to buying gifts at the last minute. However, instead of making them feel guilty, you can convert procrastinators into customers by offering quick delivery to clients who order at the last minute. Providing this efficient method of service can set any business ahead of its competition.
Keep your subscribers in mind. Valentine's Day is a great time to send your email list some love. Many brands already widely use this day to thank their subscribers and advertise their goods.
You can explore several Valentine's Day marketing ideas other than what we have mentioned, such as giving discounts or producing limited-edition, theme-specific products. Prepare and put these ideas to work!