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Marketing Matters & More Blog

The Significance of Passover

23 April 2024
Passover, which is known as Pesach in Hebrew, holds a significant place in Jewish history and tradition. It is celebrated as a spring holiday or Chag Ha’Aviv and always occurs on the same date in the Jewish calendar, aligned with the sun and moon phases. This year, it starts on April 22 and ends on April 29 or 30, depending on family traditions. The celebration typically spans eight days for m...

JoomFuse

23 April 2024
JoomFuse has changed the rules of membership management. . . forever. JoomFuse integrates your Joomla! website with your Keap to content access and membership status, hands-free for you! Manage infinite levels of paid (or free) membership using JoomFuse to integrate the automation of Keap with the power of Joomla. You control who gets access to what content... and when. JoomFuse manages acc...

Boost Your Mood with a Positive Attitude

23 April 2024
Attitude refers to an individual's thoughts and feelings towards a specific person, place, action or experience. It encompasses their emotions and behaviors directed towards someone or something. Attitude is often described as an outlook or mental state that influences how people perceive the world, navigate life, engage in work, and manage relationships. What is the link between mood and attit...

Spending One Day On Your Business For A Month’s Worth

09 April 2024
How often have you been advised to dedicate more time to working "on the business" rather than "in the business"? But this does not mean dedicating all your days, because you just need a strategy day to achieve this. What is it, and how do I do it? A strategy day is a dedicated period where you focus solely on your business, free from distractions such as phones and day-to-day tasks. It's a ti...

Keap

09 April 2024
The Sales & Marketing Software for Small Business. Customer & Marketing management: Manage and automate all facets of your customer relationships. Keap revolutionizes the way small businesses drive and manage their growth. With a robust dose of marketing automation, Keap replaces your diverse incompatible systems and provides you with an "all-in-one" solution that leaves you with mor...

Budgeting Strategies That Work

09 April 2024
A budget is a powerful tool that helps you manage your money more effectively. It's not about restricting your spending but rather a proactive strategy to allocate your income towards different financial goals and expenses. Creating and sticking to a budget gives you a clear purpose for your money and allows you to take control of your finances. This shift from uncertainty to clarity can help ...

Marketing For Mother's Day

26 March 2024
Mother's Day is an important occasion for small businesses, and it is crucial to plan marketing goals and strategies well in advance for a successful outcome. There are over 85.4 million mothers in the United States alone, and the average spending per person on Mother's Day is over $200. Therefore, businesses should not miss out on the opportunity to attract customers and increase sales during ...

Happy Easter! How will you celebrate?

26 March 2024
Easter is celebrated in various ways in the United States, combining cultural and religious traditions. It is a significant and holy celebration in Christianity, commemorating the resurrection of Christ. While Christians mainly celebrate Easter in church, it has become a widely celebrated holiday by people of all faiths in America, taking on a more secular tone. This holiday takes place on the...

FixYourFunnel Text Messaging

26 March 2024
Text Messaging for KEAP Transform your Sales and Marketing Strategy with FixYourFunnel Messaging Increase Customer Engagement and Drive Growth with FixYourFunnel's Messaging and Automation Tools Designed for Keap Businesses like yours! Our B2B text message marketing platform allows you to send personalized 1 to 1 or bulk SMS messages to your target audience. With reporting and analytics, y...

Marketing Tactics for Tax Day

12 March 2024
As a US taxpayer, the deadline for filing tax returns on April 15th can be stressful as it involves weeks of documentation and number-crunching. The wait for a tax refund after filing begins with 75% of Americans expecting to receive an average refund of $3,000. Consumers often spend this annual "bonus" on various goods and services they love. As a result, retailers and other businesses should...