Marketing Matters & More Blog

It’s nearly Thanksgiving Day in the U.S. and that always makes me think about gratitude. I do keep a gratitude journal (and a gratitude jar, just for a visual reminder) but there’s something about this time of year that magnifies my gratitude thoughts.You’re in our lives as family, as friends, as clients, or as colleagues and we value your presence. When we sit down to Thanksgiving dinner, you’...

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Veterans Day is a great opportunity for local communities and schools to work together to provide a range of impactful programs. This is a time to spread the word about the holiday and teach people how to express their gratitude in several ways. How Did Veteran's Day get started? November 11 is a national holiday in the United States in honor of veterans of the armed forces and those who have...

Learning to do yoga can be intimidating, especially considering the poses that seem to defy gravity and the wide variety of class options. However, you don't need fancy equipment or the flexibility of a gymnast to practice yoga. As long as you get the basics, you can start your yoga journey to fitness. Yoga is a practice that combines physical and spiritual aspects and originates from Indian p...

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Black Friday and Cyber Monday (BFCM) is the biggest shopping weekend of the year. It is the perfect opportunity for businesses to increase sales and attract new customers since customers’ intent to buy is high and money is moving! As business owners, you need to join in the sale season or else you’ll lose your customers to your competitors. But how? It is not ideal to let your BFCM market...

Do you feel happier after a walk? Are you feeling like it’s easier to manage the stress and find a resolution for your interpersonal conflicts? There is a reason for that! Walking is one of the many forms of exercise that can reduce stress. But what makes walking preferable for many is that it’s a sustainable, inexpensive, effective, and intensity-scalable kind of activity that isn't too ...

It's that time of year when ghouls and goblins come out of hiding. There won't be much time for rest in the upcoming months because there are so many holidays scheduled for such a short period of time. However, Halloween is one of the busiest, yet least recognized, times of the year for marketers. Even while it may not be a widespread marketing phenomenon like Christmas, many companies take adv...

Are you ready to experience a truly frightful Halloween? Examine the list of ingredients in your favorite sweets. Other than sugar, sugar, and more sugar, not much is present. It is challenging to encourage the family to eat well around Halloween. And the onslaught of candies and sweet treats makes it even more difficult to add a bit of protein or something nutritious to their plates. Is it po...

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