It’s no secret that people have changed the way they shop over the years. A century ago Sears & Roebuck dominated the industry with their innovative mail order catalog system. In the middle of last century, the downtown department store reigned supreme. By the 1980’s, malls were all the rage. Now paper catalogs are quaint, the department store is a distant memory, and malls are decayed shadows of their former glory. If you are a small business today, you’re likely operating out of a store front in a strip mall or have given up on brick and mortar entirely. These days online is where the action is, and the Covid-19 pandemic has only accelerated a growing trend. 

Keap and Infusionsoft by Keap are extremely powerful marketing platforms that do so much well, but every once in a while you need a little help from your friends. 

By friends, I mean 3rd party products that add even more functionality to the Keap platforms. Think of it like turning Keap into the Hulk….they are green after all!

There are many great products out there and I had a really hard time narrowing it down to just 5, but if I didn’t this article would be 20 pages long!

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You’ve heard the terms “tactical thinking” and “strategic thinking” thrown around in talks on leadership and business, but what exactly do they mean? What’s the difference? And how can YOU apply them to your business?

Let’s start with tactical thinking…

It seems only yesterday that you couldn’t wait until the next time you saw them. Couple time seemed to last forever and you built a treasure trove of shared memories. Then came the kids. You wouldn’t trade them for the world, but these days you grab couple time in between trips to soccer practice, washing clothes, checking homework and refereeing squabbles over who gets to use the tablet next. 

Back before the coronavirus hit, when you wanted a night alone, whether for a romantic evening or just for some delightful peace and quiet, it was reasonably easy. You waited until the kids were at summer camp or at grandma’s or perhaps you followed a time-honored tradition of calling a babysitter. Unfortunately, it’s not quite so simple anymore. So how do you get that precious night off from parenting? 

I’m a big fan of automating everything I can in our business. When I find myself spending time on tasks in my business that could be done by someone who makes a lot less than my calculated hourly value, I either delegate it or automate it.

The first question I ask myself is — 

Can I automate this?

It’s been a tough 2020— so much so that many of us are wondering when things will ever get back to normal. Is there even a normal now? In this series, we’ll take a look at what comes next. 

To kick things off, we’ll start with a happy topic. Vacation! It used to be that even if you weren’t going anywhere, chances are you’d have a friend or coworker that was. They’d come back with a nice tan and some great pictures to show off and be the envy of everyone— at least until the next person came back with tales of an even better vacation. Of course, things are a little different now. On the plus side, with the coronavirus having ravaged the travel industry, many hotels and airlines are offering some great deals to drum up interest. On the downside, some of the attractions you were hoping to see may have limited hours or be closed altogether. 

Full disclosure: We are not attorneys or experts in the law and this is not legal advice. Please consult your attorney and do your own due diligence if you have questions or issues.

The affairs of the rest of the world used to seem distant. What was happening in your hometown was far more important, and unless there was a war or an earthquake or maybe a plague of locusts in some far-flung corner of the globe, most people probably didn’t pay much attention. Those days are long gone. Markets are more connected than ever before, which is why in the last of our series on Understanding the Law, we’ll look at how the European Union’s adoption of their new GDPR standards may affect you. 

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It’s been a long hot summer, but fall is finally approaching. And with the turning of the autumn leaves come the holidays, a steady string of special days stretching from Halloween all the way up to New Years’ Day. Each one is a unique marketing opportunity just waiting for you to find a way to creatively use it to ramp up your sales, establish your presence in the market or maybe carve out a new one. Are you ready to take advantage of this marketing cornucopia you’re about to receive? In the first of our series on Gearing Up for the Holidays, we’ll take a look at what you’ll need to boost your marketing this fall.

As a business owner, you know that managing your projects efficiently may be the difference between making a profit or ending up in the red. But if project management just isn’t your thing, one of the following free project management apps may be your saving grace.

The beginning of a new school year used to be a pretty predictable ritual. Some parents would be sad to see their kids go, while for other parents, it was the most wonderful time of the year. There would be the usual back-to-school sales. Even places that didn’t sell school supplies or clothing would join in the fun. As a parent you would check out your kid(s) school, get to know their new teachers and work to get the kiddos back into the school routine. It was pretty much the same every year.

Until now.

JoomFuse has changed the rules of membership management. . . forever.

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Manage infinite levels of paid (or free) membership using JoomFuse to integrate the automation of Infusionsoft with the power of Joomla. You control who gets access to what content... and when. JoomFuse manages access and action triggers for you, driven by Infusionsoft tags. No more duct-taping third-party software programs to try to get what you need to manage your membership (subscription) programs. Now you can sleep at night knowing it's taken care of for you.

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Six feet. It used to be that there wasn’t anything particularly remarkable about it. Sure, it was pretty common. It’s the height of the average refrigerator and the average Christmas tree. It’s also the length of a twin or full-sized mattress. If you like exercise, it’s the length of a yoga mat, and if you’re into animals, six feet is the typical height of the African white rhino. 

Lately though, six feet has taken on additional significance, since it’s the distance we’re supposed to keep between us at all times. It’s safer, of course, but it sure can make it challenging to interact with people. In the next part of our series, we’ll look at ways to be sociable without risking life and limb, not to mention your health. 

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