How do you communicate with your customers and prospects throughout the year?
Do you blog, write an e-newsletter, post on social media, send mail, create audio/video, Facebook Live, create infographics, e-books or white papers, do webinars, or anything else?
on Tuesday, 29 November 2016.
Posted in Insights
You put a lot of time, effort, and creativity into your marketing. From strategy to platform to implementation, every small business owner puts hours of time into marketing their business.
Now that it’s up and running, how do you know it’s working? On the assumption you are getting response, do you know whether or not your marketing is paying off? Yep, that’s the $64,000 question — what’s your MROI, or Marketing Return on Investment.
on Tuesday, 01 November 2016.
Posted in Insights
As of the October update of Infusionsoft, there will be a new default email builder for both broadcasts and campaigns. This new builder has been available for a while now but in a beta version. We’ve been using it since it became available, and it certainly has grown more and more capable over the months. But…
on Tuesday, 04 October 2016.
Posted in Insights
We essentially heard this cry from one of our recent clients. They had a website that was barely being held together with spit & bailing wire and was prone to crashing if looked at sideways. They had at least three different eCommerce solutions that didn’t talk to their website. Add to that two different membership management solutions and as if that was not enough, a completely separate email solution to send out their newsletter and other communications. I’m probably missing something on the list but you get the point.
on Tuesday, 06 September 2016.
Posted in Insights
In business, there are many times when you find yourself answering the same questions over and over. Some businesses put FAQ (Frequently Asked Questions) on their website and that helps some.
But what about the people who insist on calling instead of checking your site?
on Tuesday, 09 August 2016.
Posted in Insights
Marketing your business these days is all about the content you produce that’s valuable to your prospects and customers. Some days the content creation flows like an over-the-banks river, other days barely a trickle. I’ve got a free solution for you!
on Tuesday, 12 July 2016.
Posted in Insights
Why, you may be asking.
There are the obvious reasons - to collect money and to create a community. Ah, but it goes much deeper than that...
on Tuesday, 14 June 2016.
Posted in Insights
In case you haven’t seen them, Cookie has done two iPhone commercials highlighting Apple’s “Hey Siri” functionality. I think they are very funny and very well done, but I love Cookie Monster (and cookies).
What makes these ads so cool…
on Tuesday, 03 May 2016.
Posted in Insights