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Articles in Category: Business Strategy

5 Ideas for Summer Marketing

5 Ideas for Summer Marketing

Summer provides businesses with unique opportunities to get creative with their marketing strategies. There are countless ways to capitalize on the warm weather and relaxed atmosphere of the summer months.

Here are five innovative marketing strategies to boost your summer sales and captivate customers, creating a memorable shopping experience that will set you apart from competitors.

Ways Your Business Can Commemorate Memorial Day

Ways Your Business Can Commemorate Memorial Day

Memorial Day is a significant occasion in American culture that honors the brave men and women who have sacrificed their lives while serving in the United States Armed Forces. Originally known as Decoration Day, it was established after the Civil War to commemorate Union and Confederate soldiers who died in battle. Over time, it transformed into Memorial Day, observed on the last Monday of May each year.

From a business perspective, Memorial Day presents a significant opportunity for marketing promotions and sales, with many retailers offering discounts and deals to attract customers. However, it is crucial to remember the true meaning of Memorial Day and pay tribute to those who have made the ultimate sacrifice for their country.

Sunday is Mother’s Day-is your marketing in place?

Sunday is Mother’s Day-is your marketing in place?

Mother's Day has evolved into a day to honor all the amazing women in our lives who have played a nurturing role, whether it's grandmothers, mother-in-laws, fur moms, best friends, or mentors.

We understand that Mother's Day can be a difficult time for those who may not have a mother present or have a strained relationship with their own. However, it's an opportunity to appreciate and celebrate the women who have supported, guided, and inspired us throughout our lives.

Spending One Day On Your Business For A Month’s Worth

Spending One Day On Your Business For A Month’s Worth

How often have you been advised to dedicate more time to working "on the business" rather than "in the business"? But this does not mean dedicating all your days, because you just need a strategy day to achieve this. What is it, and how do I do it?

A strategy day is a dedicated period where you focus solely on your business, free from distractions such as phones and day-to-day tasks. It's a time to immerse yourself in strategic thinking and planning, allowing for uninterrupted exploration of ideas and opportunities.

Marketing For Mother's Day

Marketing For Mother's Day

Mother's Day is an important occasion for small businesses, and it is crucial to plan marketing goals and strategies well in advance for a successful outcome. There are over 85.4 million mothers in the United States alone, and the average spending per person on Mother's Day is over $200. Therefore, businesses should not miss out on the opportunity to attract customers and increase sales during this special celebration.

Creating engaging and thoughtful Mother's Day marketing campaigns that resonate with your target audience is essential. This will help you reap the potential benefits of this special occasion.

Marketing Tactics for Tax Day

Marketing Tactics for Tax Day

As a US taxpayer, the deadline for filing tax returns on April 15th can be stressful as it involves weeks of documentation and number-crunching. The wait for a tax refund after filing begins with 75% of Americans expecting to receive an average refund of $3,000.

Consumers often spend this annual "bonus" on various goods and services they love. As a result, retailers and other businesses should take advantage of the days leading up to and following Tax Day to advertise and engage with their target audience.

Handling Support for Your Business

Handling Support for Your Business

Do you use a support ticketing system for your prospects and clients? It’s an efficient way to track issues and control communication.

In today's world, people have high expectations when it comes to customer service. They desire personalized attention, the ability to reach out through multiple channels, and smooth and efficient interactions without repeating themselves. A support ticketing system is a solution that can provide all of these benefits.

Tracking your Valentine’s Day Marketing

Tracking your Valentine’s Day Marketing

Valentine's Day is often associated with expressing love, passion, and commitment to your partner. Despite the challenges posed by inflation, consumers are still spending generously on Valentine's Day.

According to data from Prosper Insights & Analytics and the National Retail Federation, this year's Valentine's Day spending is expected to be among the highest on record. With consumers eager to spend on friends and family this year, retailers should be prepared to offer memorable gifts at affordable prices.

Keap

Keap

The Sales & Marketing Software for Small Business.

Customer & Marketing management: Manage and automate all facets of your customer relationships. Keap revolutionizes the way small businesses drive and manage their growth. With a robust dose of marketing automation, Keap replaces your diverse incompatible systems and provides you with an "all-in-one" solution that leaves you with more time to strategically grow your business. Click here for a free demo.


Check out others who we recommend - solid vendors and products that could benefit your business today.

JoomFuse

JoomFuse has changed the rules of membership management. . . forever.

JoomFuse integrates your Joomla! website with your Keap to content access and membership status, hands-free for you!

Manage infinite levels of paid (or free) membership using JoomFuse to integrate the automation of Keap with the power of Joomla. You control who gets access to what content... and when. JoomFuse manages access and action triggers for you, driven by Keap tags. No more duct-taping third-party software programs to try to get what you need to manage your membership (subscription) programs. Now you can sleep at night knowing it's taken care of for you.

Check out others who we recommend - solid vendors and products that could benefit your business today.

Keap

Keap

The Sales & Marketing Software for Small Business.

Customer & Marketing management: Manage and automate all facets of your customer relationships. Keap revolutionizes the way small businesses drive and manage their growth. With a robust dose of marketing automation, Keap replaces your diverse incompatible systems and provides you with an "all-in-one" solution that leaves you with more time to strategically grow your business. Click here for a free demo.


Check out others who we recommend - solid vendors and products that could benefit your business today.

Happy Easter! How will you celebrate?

Happy Easter! How will you celebrate?

Easter is celebrated in various ways in the United States, combining cultural and religious traditions. It is a significant and holy celebration in Christianity, commemorating the resurrection of Christ. While Christians mainly celebrate Easter in church, it has become a widely celebrated holiday by people of all faiths in America, taking on a more secular tone.

This holiday takes place on the first Sunday following the first full moon of spring, which can happen anywhere from late March to mid-April. In 2024, Easter will be observed on Sunday, March 31.

OnceHub

Once Hub

OnceHub

Make more connections with an integrated scheduling platform

ScheduleOnce/OnceHub is a field-proven solution for powering online scheduling with your customers and prospects.

Solutions for every phase of the customer lifecycle

 

Check out others who we recommend - solid vendors and products that could benefit your business today.

 

FuseDesk



FuseDesk helps you and your team WOW your customers with great service. Happy Customers stay with you longer, spend more, and spread the good word about your business.

FuseDesk was built for Your Business, Your Support Team, and Your Customers. With FuseDesk, it’s easy to get the key insights into how well your team is doing, delightful for the support team to use, and fast for customers to get care.

Check out others who we recommend - solid vendors and products that could benefit your business today.