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It's that time of year when ghouls and goblins come out of hiding. There won't be much time for rest in the upcoming months because there are so many holidays scheduled for such a short period of time. However, Halloween is one of the busiest, yet least recognized, times of the year for marketers. Even while it may not be a widespread marketing phenomenon like Christmas, many companies take advantage of this eerie celebration.
When it comes to effective marketing, you want to do more than just talk at a prospective client. You want to talk TO them. You want to build a relationship with them, to become their friend. And so like a helpful friend you try to anticipate their questions and provide answers, often in the form of nurture emails. The only problem is that people sometimes don’t listen to their friends. If the friend doesn’t have anything relevant or interesting to say, they’ll tune them out. The same is true with the nurture emails you’ve been sending out.
Segmented lists can be easily explained just as it sounds. You split your contact lists into different categories, such as customer type, interest, location, and engagement. But why?
A well-planned email marketing strategy gives you the chance to boost interaction and build a successful rapport with your clients. It is important to realize that sending more emails does not necessarily translate into a more effective campaign, which is why segmenting your email list is essential.
Powerful multi-touch marketing attribution software that gives you clear, actionable data tied to all marketing efforts. See where your best customers came from and find more.
Move your ad spend optimization to reality-based decision making using real ad spend, conversions, and customer lifetime value. Stop wasting money on ad spend that doesn't convert, and scale your ad spend where it is converting.
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JoomFuse has changed the rules of membership management. . . forever.
JoomFuse integrates your Joomla! website with your Keap to content access and membership status, hands-free for you!
Manage infinite levels of paid (or free) membership using JoomFuse to integrate the automation of Keap with the power of Joomla. You control who gets access to what content... and when. JoomFuse manages access and action triggers for you, driven by Keap tags. No more duct-taping third-party software programs to try to get what you need to manage your membership (subscription) programs. Now you can sleep at night knowing it's taken care of for you.
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Shop, earn Cash Back, get a $10 Welcome Bonus!
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Automatically Sync Keap Invoices with QuickBooks Online or Xero
No Complex Settings. No PhD in Rocket Science Needed. Make manual replication of invoices into your accounting system a thing of the past!
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The Best-Selling Live Chat Software for Small Business
Live chat and visitor tracking software has never been easier.
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The Sales & Marketing Software for Small Business.
Customer & Marketing management: Manage and automate all facets of your customer relationships. Keap revolutionizes the way small businesses drive and manage their growth. With a robust dose of marketing automation, Keap replaces your diverse incompatible systems and provides you with an "all-in-one" solution that leaves you with more time to strategically grow your business. Click here for a free demo.
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STOP USING INEFFECTIVE CAPTCHAS
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SpamKill helps protect against spamming, fraud, and other malicious activities by accurately differentiating between human and non-human input behavior. Using advanced techniques such as advanced honeypots combined with activity tracking, SpamKill is able to effectively detect and prevent non-human spam submissions.
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The 4th fiscal quarter is a key period for businesses. Moving to the fourth quarter means it is time to consider what you want to establish and accomplish before the end of the year.
The good news is that setting and accomplishing Q4 goals doesn't have to be difficult or exhausting. You may establish a plan to make the most of the holiday season and end the year on a positive note. How?
Have you examined the successes and setbacks of the last two quarters? Have you considered your long-term goals? How are the Quarter 3 numbers looking?
Monitoring how well your business is doing will yield valuable insights which are crucial to track progress, improve performance, share information with the team, and make informed decisions that can affect the overall success of the company.
Another academic year is upon us, and students are preparing for a new semester. This year's back-to-school season is bound to be more thrilling than usual because of the global epidemic that caused school closures and erratic timetables in the previous several years.
Retailers are trying their best to seize back-to-school sales. What do these adjustments show to companies now that customers are preparing for the start of the new school year? When should businesses launch their marketing initiatives for back-to-school and how can they maximize their efforts?