Valentine's Day is a special time for lovers, boxes of chocolate and hearts, not to mention a perfect excuse to send that special someone a sentimental e-card. It’s also a special time for businesses, and regardless of what type of business you have, you can use this holiday to show your customers some love.
Here are some ideas to help you become Cupid for a day:
on Tuesday, 03 February 2015.
Posted in Business Strategy, Marketing Tips
Although they never met in person, Martin Luther King Jr. found great inspiration in Gandhi's teachings of nonviolence. Using this campaign, he was able to push forward the Civil Rights Movement in a mere ten short years. When you compare this accomplishment to other violence-related protests, such as apartheid in South Africa, it is truly a testament to King's drive and desire to fulfill his dream.
In any business, an entrepreneur needs to have that same drive, a passion to succeed under his own initiative. The entrepreneur needs to be able to persevere when faced with seemingly insurmountable obstacles. He or she needs to have self-discipline and focus, to let nothing get in the way of his or her success.
on Tuesday, 20 January 2015.
Posted in Business Strategy
Once the holidays are over, the decorations have come down and the presents have all been bought, will your cash registers still be busy? For many businesses, the end of the holiday season marks the end of the busy season. But those months don’t have to be slow ones for your marketing efforts. It's important to keep your marketing going strong, especially in the “slow” months.
For more than 25 years, hundreds of thousands of sales professionals and entrepreneurs have turned to Dan Kennedy, the “millionaire maker”, for help with their marketing.
on Thursday, 15 January 2015.
Posted in Business Strategy, Marketing Tips
Not every business owner is a born marketing expert, and there's nothing wrong with that. It’s a problem that can be easily solved with a little education and research. That’s where the Infusionsoft Marketing Library comes in. The library has dozens of free eBooks and webinars that can help you develop marketing strategies and generate more sales leads. Among the many great eBooks included in the library are:
The ABCs of Earning Customer Referrals. Word of mouth is the best advertising that money can’t buy. This step-by-step guide has over a dozen unique ideas you can use right away to enhance your referrals and create great leads. It contains proven ways to generate new leads through Facebook and Twitter as well as identifying and opening up untapped lead sources.
on Tuesday, 06 January 2015.
Posted in Marketing Tips
There was a time when stores would boast: "If we don't have it, you don't need it." In today's world, if a shopper can't find what he wants at the mall (Black Friday, anyone?), he can make an online purchase on his phone in the mall parking lot within minutes of leaving the store (or maybe save it for Cyber Monday!). However, the long lines and large crowds at the stores during the holidays attest to the fact that not everyone shops online. So why do people face those maddening swarms in the department stores and malls, when they could so easily sit at home in their pajamas and browse the internet?
Want instant gratification?
Going into an actual store and making a purchase means you don't have to wait and see if what you're buying is what you really want. It's so much easier to see that you're choosing the right color or size when you're physically in front of the item. Shopping online, unless it's an item you're already familiar with, can be akin to spinning a roulette wheel.
on Tuesday, 16 December 2014.
Posted in Life & Lifestyle
The holidays are a time for family, festivities and fun. Whether it’s flying out to see Grandma or sending out holiday cards to your old college friends, it’s also a time to acknowledge the important people in your lives. As a small business owner, those important people also include your customers.
You know perfectly well that a holiday greeting can be an important part of your marketing efforts. It can help generate goodwill, reminding customers that you’re still thinking of them and stand ready to assist them if they need anything.
on Thursday, 27 November 2014.
Posted in Business Strategy
Cooler temperatures and falling leaves mark the start of fall for many parts of the country. They also mark the start of a busy holiday season. From Halloween through New Year’s the holidays jump off the calendar in rapid succession.
It’s important to keep focused during these months and not lose your direction. With all the holiday fuss it’s easy to see the carefully orchestrated life-work balance you’ve maintained throughout the year get thrown out of kilter. Visiting with family and friends, spending time with your kids and finding time to enjoy a little bit of the holiday festivities can stress out even the most the best entrepreneurs.
on Thursday, 13 November 2014.
Posted in Life & Lifestyle