You can find just about anything and everything on the internet. Take personality tests—have you ever wondered which Harry Potter villain you're most like? Or whether you have the personality of a particular type of IKEA furniture? While these tests are entertaining, they’re not likely to help you reach a deeper understanding of yourself.
Are there personality tests available that have any value, especially when it comes to growing your business?
How the World Sees You: Discover Your Highest Value Through the Science of Fascination by Sally Hogshead, points out that understanding your personality provides you with key information to work with when presenting yourself to others. If you've ever tried to create a 30-second elevator pitch or write your resume, you probably know how difficult it can be to deliver the exact message you want to convey. Hogshead's book provides you with a step-by-step method to discover what your personal tagline should be, and how to use it to create better relationships and grow your business.
on Tuesday, 27 October 2015.
Posted in Business Strategy
In my last article in JCM, I worked really hard to convince you that regardless of what business you are in, or even for non-business sites, you need to have a membership component to your site. Assuming that I did a reasonable job, you either have one in the works or are at least planning one.
Now you want to know the most effective way to use membership in your own website, right?
Answering this question is exactly the focus of this article. There are many combination of ways to help your business by incorporating membership into your site. Here are 5 perspectives to spark your creativity and help you focus your plan…
Written by Dom Cassone
on Thursday, 15 October 2015.
Posted in Business Strategy
If the thought of what to do for your Halloween marketing this year has you yearning to hang a “Gone Trick-or-Treating” sign on the door the first day of October, then this post is for you!
Marketing for Halloween is a must, of course, if you're selling Halloween-related products. Even if you’re not however, it's a great way to generate goodwill, keep your name in customers' minds, and kick off your other holiday sales. Besides, everyone needs a little Halloween fun!
Long before October 31st you should be posting some Halloween related content on your website and through social media.
on Tuesday, 06 October 2015.
Posted in Business Strategy, Marketing Tips
This is going to be AMAZING!!
If you were to describe your life at the moment, how many of us would use the word ‘busy.’ How many of you have never ending ‘to-do’ lists?
If someone asks you how you are – How many of you would reply ‘Good….but busy.’ Why are we so obsessed with packing our schedules, thinking a mile a minute, rushing around with no time to stop and smell the roses? There is an obsession with needing to do something all of the time, a cultural badge of honour. It’s not unusual to wake up and scroll through your feeds before even saying ‘Good morning’ to the person lying next to you, or checking in with yourself.
As a society we have never worked more hours in a week than we do now; we have never pushed ourselves so hard. Our list of things ‘to do’ never ends - it just keeps getting bigger. And are we happier for it?
When was the last time you just sat and did nothing? Reflected? Took time out for yourself just to ‘be’?
If this resonates with you or you’ve ever found yourself feeling stuck in cycles of stress, dissatisfaction and discontent, or unsure how to simply relax and find some inner peace, then the practice of mindfulness is for you.
Mindfulness is the art of living in the moment, rather than 2 minutes ahead or 2 weeks behind. This style of thinking allows you to wholly experience everything in your life; taking time to focus on the present. The benefits don’t stop there. It’s also been found to reduce cortisol (the stress hormone), it allows you to handle stress better, and more recently, ‘mindful eating’ has been linked to weight loss.
So, how can I get involved?
Melli O’Brien, of MrsMindfulness.com, presents The Mindfulness Summit; 31 Days of Mindfulness a FREE 31-day online summit this October 1-31st designed to bring mindfulness to everyone, giving you the opportunity to learn mindfulness from the comfort of your own home, from some of the world’s most respected teachers.
on Tuesday, 29 September 2015.
Posted in Life & Lifestyle
It's not easy being the boss.
Owners of small businesses, particularly those who have employees working under them, have many things to contend with: legal issues, business licenses, insurances, safety regulations, payroll, taxes, inventory, banks, vendors, hiring employees and marketing. The list goes on and on. There may be times when a business owner worries whether there will be enough income this week to pay employees, let alone the rest of the bills. So it might come as a surprise to hear an employee complain that the boss or company “doesn't care about me.”
on Tuesday, 22 September 2015.
Posted in Business Strategy
As the anniversary of the September 11, 2001 terrorist attacks approaches, you might consider starting a new tradition to commemorate the day — a September 11 journal.
Keeping a journal is a way to not only keep the memories alive, but can help you sort out the emotions you may feel about the event. Whether you decide to show it to anyone is up to you; you may decide thirty years from now that you want to share it. You might choose to keep the journal on paper, online, or perhaps create a photo album.
on Tuesday, 08 September 2015.
Posted in Life & Lifestyle
Even if you’re familiar with marketing on social media, you may still have questions about which platforms are best for your business. Content marketing is all about providing interesting and valuable content to your customers, so it's important to establish which networking site(s) your customers will be using.
B2B or B2C?
Check out current marketing information online, and you'll likely encounter the acronyms B2B and B2C before too long. B2B means you are selling your product or service “business to business”. B2C is “business to consumer”.
on Tuesday, 25 August 2015.
Posted in Business Strategy
A few years ago there was an article on using email to increase your revenue on the Glazer-Kennedy Insider Circle (GKIC) site, an online entrepreneur marketing network.
The article emphasized three important ways to maximize the returns (ROI) of e-mail marketing:
- Setting up automated email campaigns
- Gaining valuable information from email
- Using email to build brand loyalty
Not getting the results you want?
on Tuesday, 11 August 2015.
Posted in Business Strategy, Marketing Tips