It better be for Google
Google’s Mobile Update is Looming! Are You Ready for April 21st?
On April 21st, Google is planning to rock its mobile search results with an algorithmic update that will change everything. This update is expected to affect more sites than Penguin and Panda combined because searches from mobile devices are estimated to make up more than 50% of all Google searches. To be clear - there is no site that is safe so do NOT pass over this update thinking it isn't relevant to you.
Written by Dom Cassone
on Wednesday, 08 April 2015.
Posted in Marketing Tips
24 hours. It seemed like an eternity when we were younger. As adults, we often wish there were more hours in the day. It always seems like there’s too much to do and too little time to get it done. It can seem like a daunting task to keep on track when there are deadlines everywhere we step. Fortunately, technology has given us the tools we need to keep the deadlines at bay. For every need, there is a productivity app to fill it.
Here are 3 good ones that will leave you with more to-do time:
on Tuesday, 31 March 2015.
Posted in Business Strategy
With Guest Sarah Watz, President of Open Source Matters Inc.
We are super excited to announce another video in our collection for you! This one demystifies Joomla!™, the popular global CMS (content management system) for building robust business websites.
In March 2015, Dom co-presented with Sarah Watz, President of Open Source Matters Inc., the nonprofit organization that supports the Joomla! project which is completely run by volunteers. The webinar was originally presented for Infusionsoft Certified Partners but there is plenty of value there for the small business owner or marketing consultant.
on Tuesday, 17 March 2015.
Posted in Zacaw News
“I know every mile will be worth my while. I would go most anywhere to find where I belong.”
The words come from a song in Disney’s 1998 animated film Hercules, but they can just as easily apply to many small business owners struggling to find their place in a competitive market.Breaking in can be daunting. It often seems the competition is bigger, badder and more importantly, already entrenched. If you try to be everything to everyone, you’ll end up spreading yourself too thin. To find where you belong, sometimes you have to find your perfect niche. If you’re good at something no one else is, why not take advantage of it?
on Tuesday, 10 March 2015.
Posted in Business Strategy
With a chill wind blowing and snowflakes filling the air, thoughts of warm spring may seem like a distant dream on the horizon. Even though winter may be seem like a frozen eternity, it’s never too early to start planning your marketing for Q2. What are your goals for spring, and how will you reach them?
The marketing calendar may look a little bare at first glance, what with Christmas and the other winter holidays receding in the rear-view mirror, but the spring and early summer months have plenty to offer.
In April, there’s Easter, Thomas Jefferson's birthday and April Fool's Day for starters. Throw in Tax Day, Earth Day, Administrative Professionals Day, and Car Care Month, too.
on Tuesday, 24 February 2015.
Posted in Business Strategy, Marketing Tips
Obi Wan Kenobi. Merlin. Mister Miyagi.
In film and in stories, heroes and heroines have benefitted from the wisdom and advice of a mentor. Would you and your business benefit from someone who could provide you with knowledge, support and guidance? If your answer is yes, then it might be time to consider finding a mentor.
A mentor/protégé relationship is not one where the mentor offers his time and advice for compensation. Although paid consultants and advisors can be beneficial, a mentor is only interested in helping his or her protégé to succeed.
on Tuesday, 10 February 2015.
Posted in Business Strategy
January is almost over already. Do you know where your Q1 goal is? Like any goal, your plan for Q1 is more likely to be met if you write it down. Better yet, make your goals S.M.A.R.T.
S.M.A.R.T. goals have been around in one form or another since the early 1980’s. They come in a variety of shapes and sizes, and over the years they’ve been tailored to fit a wide variety of different businesses. Generally, being S.M.A.R.T means having goals that are:
on Tuesday, 27 January 2015.
Posted in Business Strategy, Marketing Tips