“All man’s miseries derive from not being able to sit quietly in a room alone,” according to brilliant mathematician and scientist Blaise Pascal.
As a child prodigy who showed innate genius in 17th-century mathematics, Pascal was allowed by his father to sit as a silent on-looker in the presence of the great mathematicians of the time. This so inspired him that he went on, at the tender age of 16, to develop his famous 'Pascal's theorem', earning recognition from the famed mathematician Descartes.
So, what's the point? The point is you.
There probably isn't a week that goes by when you don't notice an ad on a website or in your email talking about “creating killer content”. So what does it really mean, and why do you need to do it?
Content marketing is often sought out by customers. It offers them the information they’re looking for when they need it the most.
Here's how to make it work for you:
We are very, very sloppy with language.
Consider the word “can’t”. People use it often, casually, and, mostly, inaccurately.
As in: I just can’t seem to lose weight. Actually, barring a genuine medical disorder, the odds against somewhere in the 25,000 to 1 range, anybody can, in fact, lose weight. There’s no mystery to it whatsoever. Reduce calorie, fat, and empty carb intake, add exercise. The accurate word replacing can’t here would be choose. I just seem to choose not to lose weight. I choose to remain fat, ugly, unhealthy.