First impressions are hard. According to research, people will make up their mind positively or negatively about someone within seconds of meeting them. And research shows that once a bad impression is made, it’s hard to shake. You need to dress the part, say the right things and do the right things while avoiding critical networking mistakes. You may only get one shot at it, so you have to make it count.
That’s right. No pressure or anything.
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Featured Resource this week - Once Hub
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If you’ve decided to take a leap and create a membership site, the next big decision you need to make is whether or not you should include a community. In most cases, a community is a great idea, but there are a few things you need to consider before making a final decision. Here are the pros and cons:
Email is great. So are texting, instant messages and the myriad of other options we have to communicate in this day and age. Regardless of how you want to talk to someone there’s probably an app for it. However, something often gets lost in translation. You’ve probably received a text and had to guess at the tone. Was it friendly? Sarcastic? The little emoticon can only tell you so much.
“It’s not what you know, it’s who you know.”
~ Anonymous
It may sound like a very cynical take on things, but there’s more than a little truth to it. The right relationship with the right person at the right time can make a huge difference in your business fortunes. So how do you meet this wonderful person? One way is by sheer luck. Another more practical way is by networking. To start our new series on networking, we’ll take a look at what networking really means and why it’s so important.
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Featured Resource this week - TurboDial
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Social media is an invaluable marketing tool for your business because it allows you to reach out to, and interact with customers, gain exposure, push traffic to your website and discover market trends. Most business owners realize that they need to be on social media, but a lot of them don’t know which platforms to focus their energy on.
By now, you’ve probably gotten the idea that having the right contacts in place can really help your small business take off. Getting those contacts is easier said than done, however. It takes time, finesse and more than a little skill to successfully turn a casual meeting into an in-depth conversation and ultimately into a business opportunity. There’s a difference between effective networking and trying awkwardly to make small talk with important people while hoping they don’t notice that mustard stain you picked up during lunch.
Flip on your TV. You’ve got over 300 channels at your disposal. Whether there’s anything worth watching is a matter of debate. If the TV doesn’t do it for you, you have your desktop, laptop and cell phone charged and ready for action. The fun is just beginning, because you can bet that whatever your mood or your need, there’s an app just waiting for you. That’s life in the twenty-first century.
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Featured Resource this week - Centerpointe
Did you know that if your head isn't in the right place, you can sabotage your business and personal success? Centerpointe's premier introductory product, Holosync, gives you ALL the benefits of meditation – in a fraction of the time – and without spending years learning how...
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Did you know that your business owns marketing gold, and that it’s in plain view? All of that content on your website, blog and social media pages were time-consuming and costly to create. So why not repurpose it and earn a higher level of return on your investment?
Here are a few reasons why it might be time to revisit the content you already have, instead of spending more time and money on new material:
At some point you’ve probably sat beside someone who’s complaining about the news. The complaint usually goes something like: “It’s always war and death and tragedy!” Maybe you agreed with them or maybe you just rolled your eyes. It does sometimes seem like the complainer has a point though. Why can’t they just print something happy? Well, there’s a way to change that negative narrative, at least in a small way. That’s just one small example of the value of community service.