If you want to connect with your customers, an email list is a must. So we’ve created a six-part series on building this invaluable link to your customer base. Here are 5 ways to build your list using your website:
Create a pop-up for each page of your website.
This is probably the most popular way to build an email list through a website. But don’t fret. Pop ups aren’t as bothersome as they sound. Today, they are usually timed so that once a visitor to your website spends a certain number of seconds on your page, he or she will receive a pop-up relevant to their behavior. Follow best practices when creating your pop-ups, such as including a clear call to action, personalizing them to the user, offering an irresistible incentive and using an eye-catching design.
on Tuesday, 14 May 2019.
Posted in Insights
We’ve been telling stories since the days of sitting around a fire in a cave. Whether they’re happy ones, sad ones, dramatic ones or just simple homilies, people love them. In fact, it’s your story more than anything that will bring people to you and help you build your list.
Why? You can’t always win using the cold hard facts. There’s always going to be someone around who can do things better, faster, smarter or more cheaply than you can. What you do have that no one else has is your own unique story.
on Thursday, 09 May 2019.
Posted in Business Strategy
It’s May. Winter is finally over. The chill has retreated and tulips have replaced snow drifts on our front lawns. May is also the 5th month of the calendar year, so in honor of all things 5, we’re starting a new five-part series about building your email list.
Why should you bother? Well, here are 5 compelling reasons.
on Thursday, 02 May 2019.
Posted in Business Strategy
Have you ever seen someone get up on their ‘soapbox’? It’s called a soapbox because soap used to come in wooden crates and if you wanted to speak in public you stood up on one so everyone could see you. They were also free to ignore you as well, which is why the phrase took on a negative meaning. The idea became pretty clear. A call-to-action is great, but if it doesn’t motivate your audience, then it’s a waste of your time and theirs.
on Thursday, 25 April 2019.
Posted in Business Strategy
When it comes to effective marketing, you want to do more than just talk at a prospective client. You want to talk TO them. You want to build a relationship with them, to become their friend. And so like a helpful friend you try to anticipate their questions and provide answers, often in the form of nurture emails. The only problem is that people sometimes don’t listen to their friends. If the friend doesn’t have anything relevant or interesting to say, they’ll tune them out. The same is true with the nurture emails you’ve been sending out.
on Thursday, 18 April 2019.
Posted in Business Strategy
Sure, you can’t judge a book by its cover, but you can certainly judge an article by its headline. We do it all the time. Think back to the news stories you skimmed over the last time you wanted to catch up with current events. Some of them you read because you were interested in the topic. Others you skipped over entirely. And there were a few where you just couldn’t help yourself— you just had to click on. Why? What made them stand out? If a writer could bottle whatever it is and sell it, he or she would be rich indeed.
on Thursday, 11 April 2019.
Posted in Business Strategy
As any writer worth their keystrokes will tell you, words have power. The right words in the right place and time can have tremendous impact. That’s certainly true when you’re writing copy. You want to set the scene for your audience and invite them to find out more. You want to tell a story, but unlike a novelist, you don’t have pages and pages to get your audience’s attention. To do that your copy will need to be many things, but most of all magnetic. Here’s how:
on Thursday, 04 April 2019.
Posted in Business Strategy
“There’s no such thing as bad publicity.”
~ P.T. Barnum
As a small business owner, you’re good at what you do. You wouldn’t be in business for long otherwise. You know you’re good, your staff knows you’re good, but outside of your company and maybe your community, how many other people know how good you are? That’s one of the key aspects of a successful business. It’s not enough to be good. You have to let everyone else know you’re good. That’s where good PR comes in.
on Thursday, 28 March 2019.
Posted in Business Strategy
