There are all sorts of colors out there. You have basic ones like red, green, and blue. You have fancier ones like cyan, burnt sienna and chartreuse. Do any of them really make a difference in your marketing? The simple answer is yes, color does matter. It affects our mood, our health and our willingness to open up our wallets. In fact, it should be one of the first things you think about when you plan out your marketing campaign.
Featured Resource this week - TurboDial
With turboDial you never leave Infusionsoft – place a phone call to any contact at any time right from MyDay, from a saved search or from contact and opportunity records!
Plan your calls in advance or make them spontaneously – turboDial is the only solution effective for both
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Featured Resource this week - Time Fusion
Automate Your Appointments
Are you using TimeTrade or Full Slate to give your clients online access for setting appointments with you? If not, you should be!
TimeFusion integrates Infusionsoft with TimeTrade and Full Slate to automate your appointment scheduling!
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Passion is a powerful force, an energy born from what excites you. In order to be successful in your business, you must be passionate about the work that you do. If you are not passionate about what you do, you will quickly become burnt out or bored.
Think about it. Do you know any successful people who are not passionate about what they do?
The one thing about holidays is that there are a lot of them. We have them in all seasons and for just about every occasion imaginable. There are spring holidays and fall ones. There are happy, cheerful ones; there are reserved, solemn ones. The one thing all these holidays have in common is that they present a great opportunity for quality marketing.
There’s a lot that goes into winning a game on the gridiron. One part is to come up with a great game plan, and another is to execute that plan to perfection. But win or lose, it doesn’t stop there. After the final whistle has blown, it’s time to head to the film room to carefully examine what went wrong and look for ways to improve upon it. You can also figure out what went right and look for ways it can be repeated.
Featured Resource this week - Copy Doodles
Handwriting and hand-drawn enhancements have been used for years in advertising and marketing because they are a proven way to grab attention and increase response and readability. There is NOTHING out there that matches the quality, expertise and level of support you get when you become a CopyDoodles member. Their extensive library of direct-response marketing graphics features thousands of hand-drawn CopyDoodles, which can be easily downloaded to your computer and placed on any of the online or offline marketing pieces you are working on in a snap.
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It wouldn’t be a new year without New Years’ resolutions. We’ve made plenty of them in our time. We’ve promised ourselves we would lose weight or eat right or a whole host of other things. Some of these resolutions never survived beyond the New Years’ party we were attending at the time. Others bit the dust even before February rolled around.
If you’re serious about taking your business to the next level, here’s one New Years’ resolution you’ll want to keep. This year spend time working ON your business and not just IN your business.
CRM stands for Customer Relationship Manager, but I bet you knew that. There are many CRMs out there. Some have been around for many years and they vary from the very basic to the very complex. How do you navigate all that and make the right decision?
You probably remember that kid back in school with the weird haircut and the big glasses. You probably also remember they always seemed to have a book in their hand. They were the eggheads or the bookworms, reading everything from Herman Melville’s classic Moby Dick to Stephen Hawking’s A Brief History of Time. When other kids were learning to read they were reading to learn.
“Intellectual growth should commence at birth and cease only at death.”
― Albert Einstein
Are you a lifetime learner? We’re all lifetime learners in a sense, even if the only thing we learn in a given day is to avoid the new pot hole on the left side of our street. We’re always changing our strategies and methods of coping as we adapt to our environment. Being a lifetime learner is more than that however. It’s a commitment to growing into our best selves.
Featured Resource this week - Digital Product Delivery
Digital Publishing for eBooks and Downloads
DPD is an easy to use digital publishing platform for selling and delivering downloadable content. Upload your products to DPD and start selling in minutes. With DPD, all sales are paid directly to you with no per-sale fees, bandwidth charges, or commissions.
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Featured Resource this week - Grammarly
Grammarly is the world’s most accurate grammar checker.
Grammarly makes you a better writer by finding and correcting up to 10× more mistakes than your word processor.
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The holidays were great, but now the Christmas tree has been sent back to the storage room and the glitter and tinsel have been packed away until next year. 2019 is here and it’s time to get it started. The first quarter of the year is a great time to open strong and set the stage for a dynamic year. In order to make that happen, here are a few things you’ll need to do.
10, 9, 8, 7… the ball drops and… yes! Confetti falls, glasses are raised and Auld Land Syne plays in the background. January 1st! It’s a brand new year, full of hope and promise. This night we put 2018 to bed and look forward to all 2019 has to offer.
As we take stock of last year, we realize how grateful we are for everything we’ve been able to accomplish, and we raise a glass to you— our clients— who helped make it happen.