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Marketing Matters & More Blog
Business insights, lifestyle tweaks, and the whimsical!


 

Weekly Featured Resource - No BS Inner Circle

Featured Resource this week -

With founder Dan Kennedy, known as the "Millionaire Maker", Glazer-Kennedy Insider's Circle (GKIC) helps people in every imaginable kind of business grow your income as fast as possible and move away from being a slave to your business to being a master of it. Gain FULL control of your business, more freedom, & more and faster achievement and…


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Weekly Featured Resource - FeedBolt

Weekly Featured Resource - FeedBolt

Featured Resource this week - logo feedbolt

 

Automagically Email Your Infusionsoft Contacts When You Update Your Blog or Feed

With FeedBolt, simply enter your blog URL, select an Infusionsoft Tag, and choose your template. FeedBolt takes care of the rest.


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When To Use Direct Mail?

When To Use Direct Mail?

The simple answer is — always, whenever possible! End of article.

OK, that would make for a very short newsletter, and set me up for some negative feedback, so I’ll expand.

But before we get into the details, I want to say that all things being equal, nothing, I mean nothing, ever beats the conversion of a good, well designed and well-executed direct mail campaign. NEVER!

Should You Add a Loyalty Card Program to Your Business?

The dog may be man’s best friend, but for a business owner, nothing beats a loyal customer. It’s easier and often less expensive to retain existing customers than it is to find new ones— six or seven times less expensive according to many marketing experts. So now may be a great time to reward that customer dedication by offering a loyalty program. It’s an effective way to enhance your relationship with your customers and generate those moments of ‘wow’ that keep them coming back.

The Brilliance of One Application Talking to Another

“What we’ve got here is failure to communicate.”
— From the film ‘Cool Hand Luke’

What if you called a meeting, but no one came? Would it still be called a meeting? As ridiculous as the question may sound, these types of communication breakdowns can and do occur even in a modern business. Talking to each other seems like such a natural thing to us that we’re often surprised at how everyone from married couples to corporate partners to 21st-century armies can have such trouble with it.

Weekly Featured Resource - FuseDesk

Weekly Featured Resource - FuseDesk

Featured Resource this week -



FuseDesk helps you and your team WOW your customers with great service. Happy Customers stay with you longer, spend more, and spread the good word about your business.

FuseDesk was built for Your Business, Your Support Team, and Your Customers. With FuseDesk, it’s easy to get the key insights into how well your team is doing, delightful for the support team to use, and fast for customers to get care.

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Weekly Featured Resource - JoomFuse

Featured Resource this week -

JoomFuse has changed the rules of membership management. . . forever.

Joomla! + Infusionsoft = JoomFuse! JoomFuse integrates your Joomla! website with your Infusionsoft to content access and membership status, hands-free for you!

Manage infinite levels of paid (or free) membership using JoomFuse to integrate the automation of Infusionsoft with the power of Joomla. You control who gets access to what content... and when. JoomFuse manages access and action triggers for you, driven by Infusionsoft tags. No more duct-taping third-party software programs to try to get what you need to manage your membership (subscription) programs. Now you can sleep at night knowing it's taken care of for you.

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Ways to stop member churn- Part 1

Ways to stop member churn- Part 1

You’ve done it! You’ve created an awesome membership program that everyone in your niche is clamoring for! You’ve nailed the marketing, the audience and the message. They WANT your stuff! You’ve hit the lottery, you are on top of the world… but all too briefly.

Is Your Business Portable?

Have you ever watched an old TV show, maybe a murder mystery or a dark thriller, and thought about how much easier it would’ve been for the detectives if they’d had cell phones? Maybe you shook your head as they poured through a ton of dusty of books in a forgotten library looking for clues or marveled at how out of touch they were as soon as they were out of their  offices.

Thanksgiving Cards, Anyone?

You’re probably pretty familiar with greeting cards. During the holiday season they fill both our mailbox and our inbox. At Christmas they may be red, gold and green, and at Valentine’s Day they’re decked out in pink and red. We get them on birthdays, anniversaries and on special occasions like weddings and graduations. In fact, cards are such an integral part of our lives that the greeting card industry raked in a cool $7.5 billion last year.

Weekly Featured Resource - Sync2CRM

Featured Resource this week -

Start Syncing Infusionsoft with Facebook Custom Audiences in Seconds. Deliver Targeted, Money-Getting Ads, Every Time. Double or TRIPLE Your Earnings from every Infusionsoft email contact!


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Weekly Featured Resource - Email Attacher

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Automate Your Appointments Never Lose an Email!

Automatically attach your emails to Infusionsoft contact records.
The campaign and broadcast emails you send from Infusionsoft are automatically archived on your contact records. But do you then use personal emails to follow up, answer questions, and close deals? If so, then you need emailAttacher to continue archiving those emails on the contact records.


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Ways to Stop Member Churn - Part 2

Ways to Stop Member Churn - Part 2

In a previous article, we discussed reducing churn for the new member. To summarize, you have to (1) continue to wow new members after they actually buy as you did when marketing to them, (2) you cannot overwhelm them so that they don’t think that they can do it, (3) create an early win for the new member, and (4) reward them when they meet that goal.

Is it Time to Reinvent Yourself?

Reinventing yourself is hard. Sure, some famous entertainers like David Bowie managed to do it every few years, and, of course, politicians try to do it all the time, but it can be a tough challenge. Just ask any child actor who couldn’t convince the public to think of them as anything but a cute kid, or ask a teenage sensation who couldn’t make the transition to adult acting.

Just because it’s a challenge, doesn’t mean it can’t be done though.

Gearing Up for the Holidays

The holidays are a four month extravaganza of music, fun, festivities and great marketing opportunities. In fact, for many businesses, the holidays are where it’s at. So if you’re one of those people sitting there contemplating how to turn the holiday season to your advantage, here are some things to keep in mind.