If your Maserati is in the shop, it doesn’t matter how fast it can do 0 to 60. Being the coolest kid in school doesn’t help if you can’t line up a date for prom. And that million-dollar bank account might be great, but it doesn’t help if you just lost your wallet and cell phone.
What about your social media? Sure, based on all the ‘likes’ you’ve been getting you should be more popular than ice cream, but are the likes really helping you? You can’t eat likes, and good wishes don’t help you pay your staff or buy new equipment. You need to make sure that your popularity is translating into actual sales.
Are you?
on Thursday, 27 September 2018.
Posted in Business Strategy
We all want our business transactions to be as simple as possible. Ideally, we want a simple, defined product, and more importantly we want to know how much it costs. In fact, cost is frequently the most important consideration, so when we’re looking to do business we want to quickly find out how much of a hit our wallets are going to take.
on Thursday, 20 September 2018.
Posted in Business Strategy
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on Friday, 14 September 2018.
Posted in Business Strategy, Marketing Tips
“The difference between successful people and very successful people is that very successful people say ‘no' to almost everything.” ~ Warren Buffett
Saying no is hard. No one wants to wants to see that disappointed look on someone’s face or feel that sudden awkwardness that often overtakes the room when someone gets turned down. Who really wants to hurt someone else’s feelings like that? Not us. We’re can-do team players, right? What if we might need that person for something later? And there’s always that voice in the back of our head that tells us we’re missing out on a potential steal of a lifetime.
on Thursday, 06 September 2018.
Posted in Business Strategy
In one of our recent articles we asked whether your marketing plan was ready for Q3. With Q3 almost over, it’s time to get your Q4 plan up and running. The principles in our Q3 article hold true for Q4 too. There are several great reasons to keep on target with your quarterly plans.
on Thursday, 30 August 2018.
Posted in Business Strategy
If you’ve been using Infusionsoft to expand your company’s marketing reach, you already know it’s one of the leaders in the field. The Infusionsoft suite allows you to view, manage and report on your sales and marketing activity, all from the convenience of one easy-to-use interface. You can get organized and grow your sales without having to rely on multiple applications that may not always play nicely with each other. If you haven’t given Infusionsoft a try, check out this demo to see what it can do for you and your business.
on Thursday, 23 August 2018.
Posted in Business Strategy
When we’re looking at a sales spreadsheet, it can be easy to think of our customers as just names and numbers. It’s important to remember they’re people, each as varied and complex as we are, and our interactions with them are equally complex.
How do we keep track of all that complexity? The best companies take the time to get to know their customers’ habits and preferences to better serve them. While that’s great, it also generates a lot of data. Where does all that data end up? How can we effectively use that data to improve our relationship with our customers?
on Thursday, 16 August 2018.
Posted in Business Strategy