“I wish they made days that had more than 24 hours in them so I can get all of this done.” If you find yourself saying this too often, it may be time to delegate some of the responsibility for running your business. Though it’s tempting to want to keep your finger on the pulse of every little detail, it becomes more and more difficult as the business grows. If you haven’t seen the recent movie, The Intern, with Anne Hathaway and Robert DeNiro, check it out as an example.
Trying to be everything to everyone can leave you unfocused. You may end up forgetting deadlines or glossing over details because you have so many other things on your plate. You may even be forced to re-do some of your work, adding another job to your ever-growing list. By assigning less executive-level or more routine tasks to others, you free up more time to use on the core aspects of your business.
on Tuesday, 16 February 2016.
Posted in Business Strategy, Life & Lifestyle
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on Thursday, 11 February 2016.
Posted in Business Strategy
If you’re trying to get your online presence established for your business, you may have come across the name ‘Fiverr.’
The site is one of a new breed of marketplaces that are changing the way things are done online. Similar to other more well-known sites like E-bay and Etsy, Fiverr is an online marketplace, where sellers offer their products and services to potential clients. The site gets its name from the practice of offering a service or “Gig” for an introductory cost of just $5. The reach is global, and the Gigs include copywriting and editing, logo design, video and animation and more. Whatever your needs, the site says, there is likely someone registered with Fiverr who has the skills to do it.
on Tuesday, 09 February 2016.
Posted in Business Strategy
The Christmas tree has been secured in its box for another year, the tinsel has been taken down and the colored lights are already a fading memory. Yes, the holidays are over, and it’s time to get serious about your marketing for 2016. Right?
Well, not so fast. For smart marketing people, the holidays are never over. Even though the major ones like Christmas and New Years have passed, there are still plenty of smaller ones throughout the year. Each one of these presents an opportunity for creative marketing.
on Wednesday, 03 February 2016.
Posted in Business Strategy, Marketing Tips
When you’re a small business owner at tax time, the bottom line is that you want that bottom line to be as small as possible. Here are some tips that can lower your tax liability this year:
- Health insurance. If you're self-employed, you’re allowed to deduct 100% of your health insurance costs covering yourself, your spouse, your dependents, and any of your children under the age of 27 at the end of the tax year. This deduction goes on the 1040, line 29.
on Tuesday, 26 January 2016.
Posted in Business Strategy
As a business owner, you may attend seminars on how to move your product, watch videos on leadership, or listen to audio books on the Zen of being a Mom & Pop shop—but do you know where to find the resources for when and how to file Form 1099-Misc?
Often business owners think they know all there is to know about the 1099 Misc, and sum it up with “I only have to file one if a worker earns over $600.” While that is true, 1099s also need to be issued when you’re paying attorneys over $600, and paying rents to property owners for business space. You can read all about these other items in the 1099-Misc instructions on IRS.gov at your leisure, but for now let’s take a look at the form as far as your workers are concerned.
on Tuesday, 19 January 2016.
Posted in Business Strategy
Yes, your membership site can make you more of the expert! All things being equal, people buy from who they know, like and trust. Use your membership site to increase your authority and therefore your level of perceived trust.
Increasing Authority
My mentor Dan Kennedy councils that as your reputation grows you move from charging for what you do to charging for who you are. Charging for who you are can command much higher fees. Well known marketer Frank Kern said last year, “Positioning, most importantly positioning yourself as an authority, is the single most important thing you can do increase your perceived value to the market place.”
on Wednesday, 13 January 2016.
Posted in Business Strategy
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on Thursday, 07 January 2016.
Posted in Zacaw News
