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Marketing Matters & More Blog
Business insights, lifestyle tweaks, and the whimsical!


 

Does ur time manage u?

Are you as crazy busy, day in, day out, as we are? Work, spending time with family, getting the yard ready for summer, hobbies, exercise, household chores, travel… shouldn’t there be more than 24 hours in a day?? Focus, organization, and productivity have a huge impact on our lives and even our peace of mind. Take a look at these 8 amazing apps and tools.

9 Things You Should Eat For Creativity

We’ve all heard about brain foods, and have probably seen some ad for a great new diet that will raise your IQ tenfold. In reality, all these new diets do is raise the creator’s revenue tenfold from book sales or TV appearances.

You really can’t chew your way to being the next Albert Einstein, no matter what they say. But that doesn’t mean you should give up hope. Studies have shown a strong link between certain foods and improved memory and concentration. Here are just a few:

A Cookie and An Apple

In case you haven’t seen them, Cookie has done two iPhone commercials highlighting Apple’s “Hey Siri” functionality. I think they are very funny and very well done, but I love Cookie Monster (and cookies).

What makes these ads so cool…

Working ‘On’ Your Business vs. Working ‘In’ Your Business

Let's eat, Grandma!

Let's eat Grandma!

Language is a funny thing. Only a simple comma separates a cozy dining experience from a cannibalistic feast. Good thing for Grandma that little punctuation mark is there.

Now consider another example: working 'in' your business versus working 'on' your business. Again, the difference is small -just one letter. But that one letter can mean a lot to your business.

Start at the very beginning

If you are (or were) a fan of The Sound of Music, you might remember the lyrics: “Let's start at the very beginning. A very good place to start.”

The same applies in your business.

Too many business owners make the mistake of developing their product or marketing strategy before doing the first critical step…

Weekly Featured Resource - Digital Product Delivery

Featured Resource this week - Digital Product Delivery

Digital Publishing for eBooks and Downloads

DPD is an easy to use digital publishing platform for selling and delivering downloadable content. Upload your products to DPD and start selling in minutes. With DPD, all sales are paid directly to you with no per-sale fees, bandwidth charges, or commissions.


Check out others who we recommend - solid vendors and products that could benefit your business today.

 

Making a successful membership site

What do your members want?

It is important to deliver what your members want, NOT what they need. Hang in there with me and I’ll explain.

Over the course of this series we have discussed why you should have a membership site, how you might structure it, mistakes to avoid and some specific usage scenarios of membership sites. However, if your site is not successful, none of that matters.

Cash in on the Power of Infographics

Viewing data used to be boring. Not anymore, thanks to the infographic.

It seems you can’t venture onto the Internet these days without running across one of these handy little aids. Whether it’s how to properly wash your dog or the keys steps to accurately installing the latest version of Adobe Photoshop, you can bet that somewhere out there is an infographic.

So how do you make use of these tools that Internet geniuses seemingly whip out of thin air, and more importantly: how do you make your own?

Weekly Featured Resource - Call Monitoring with Infusionsoft

Featured Resource this week - Call Monitoring with Infusionsoft

Call Monitoring Integrated With Infusionsoft!

Novice marketers focus on getting the lead, but experienced marketers know that the job is only done when dollars exchange hands. You can cut the cost of generating a sale by 50% or more when you monitor and track how well incoming calls are being handled.


Check out others who we recommend - solid vendors and products that could benefit your business today.

 

Are you watching? Social Media Trends for Business

The business world is constantly changing. (Surprise!)

Just when you think you’ve got a handle on it, some new piece of technology or some new method of doing things comes along and turns the whole thing upside down. For example, who knew, five years ago, that Facebook Ads would be all the rage now and that Instagram would be following in their footsteps? (Actually, Instagram was a fledgling platform 5 years ago - just another new place to post photos for your friends.)

Weekly Featured Resource - Copy Doodles

Weekly Featured Resource - Copy Doodles

Featured Resource this week - Copy Doodles

Handwriting and hand-drawn enhancements have been used for years in advertising and marketing because they are a proven way to grab attention and increase response and readability. There is NOTHING out there that matches the quality, expertise and level of support you get when you become a CopyDoodles member.  Their extensive library of direct-response marketing graphics features thousands of hand-drawn CopyDoodles, which can be easily downloaded to your computer and placed on any of the online or offline marketing pieces you are working on in a snap.


Check out others who we recommend - solid vendors and products that could benefit your business today.

 

A Staff Retreat —is it Right for You?

In a 1990's edition of the comic strip Dilbert, the Pointy-Haired Boss announces he's going off to a 4-star hotel for a two week management retreat. Needless to say, his staff isn't impressed. The strip hints at the underlying feelings many people have about corporate retreats: expensive wastes of time where executives practice silly exercises like trust falls and rope challenges, all the while gorging themselves on exotic foods in some tropical paradise.

It doesn't have to be that way.

Properly planned and executed, a staff retreat can provide a wonderful vehicle to re-energize yourself or your team, encourage cooperation across different departments and strengthen internal bonds.