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Marketing Matters & More Blog
Business insights, lifestyle tweaks, and the whimsical!


 

Infusionsoft Bulletin - What’s New for September 2020

Infusionsoft Bulletin - What’s New for September 2020

Infusionsoft is a monster CRM. An ever-improving, ever-challenging, ever-impressive marketing automation platform for the global small business owner. If you’re using Infusionsoft, you know what I mean.

Sometimes it’s not obvious when new features are added, even to longtime Keap (Infusionsoft) Certified Partners like us. That’s why we decided to bring you the latest NEW features in easy-to-read, bullet form.

Your New Home Office: What You Need and What You Don’t

Your New Home Office: What You Need and What You Don’t

During the month of March 2020, the number of U.S. workers doing their jobs from home doubled—from 31 percent to 62 percent—due to the onset of the COVID-19 pandemic. As a result, those workers are being bombarded with lists of “must-haves” for their home office.

This may have left you wondering, “Do I really need all that?” So, we decided to put together a list of what you really need and what you don’t. 

Gearing Up for the Holidays: How will YOU celebrate?

If you’re like most people you have holiday traditions going back as far as you can remember. Maybe it was the yearly visit from Grandma around Thanksgiving, or everyone going out to the movies on Christmas night. You may have the usual string of holiday get-togethers where you talk to family and friends you haven’t seen much during the year, or a church service you always attend. Our traditions are part of what makes us who we are. They form the memories we keep all our lives. It should come as no surprise that the holidays might be a little different this year. Like it or not, Covid-19 is here to stay for a while. 

Dom's 5 Hottest Picks for Infusionsoft Apps

Dom's 5 Hottest Picks for Infusionsoft Apps

Keap and Infusionsoft by Keap are extremely powerful marketing platforms that do so much well, but every once in a while you need a little help from your friends. 

By friends, I mean 3rd party products that add even more functionality to the Keap platforms. Think of it like turning Keap into the Hulk….they are green after all!

There are many great products out there and I had a really hard time narrowing it down to just 5, but if I didn’t this article would be 20 pages long!

Gearing Up for the Holidays: What’s Your Business Doing This Year?

It’s been a long hot summer, but fall is finally approaching. And with the turning of the autumn leaves come the holidays, a steady string of special days stretching from Halloween all the way up to New Years’ Day. Each one is a unique marketing opportunity just waiting for you to find a way to creatively use it to ramp up your sales, establish your presence in the market or maybe carve out a new one. Are you ready to take advantage of this marketing cornucopia you’re about to receive? In the first of our series on Gearing Up for the Holidays, we’ll take a look at what you’ll need to boost your marketing this fall.

Free Nature Identification Apps

Free Nature Identification Apps

Have you ever wondered which species of bird has made the tree outside your window their home? What type of plant is taking over your backyard? Or what that weird looking worm is on your porch? With a nature identification app, you can discover which species of plants, flowers, trees, animals and insects are right outside your front door.

Luckily, there are several free apps available for download to help you identify, record, track, and learn about the world around you—which is the perfect pastime while we continue to social distance. Here are our top five:

Starting an Exercise Program When You’re Out of Shape

Starting an Exercise Program When You’re Out of Shape

Starting an exercise program can be pretty daunting, especially if it’s been a while since you’ve visited the inside of a gym. The good news is that an exercise program doesn’t have to make you miserable.

Easy does it

Often when we start, we’re full of enthusiasm and overdo it. Why do 20 sit-ups when you can probably manage 50? When we wake up the next morning, we know why. 

Reinventing Your Business in the COVID Era

Reinventing Your Business in the COVID Era

The world has permanently changed due to the COVID-19 pandemic, leaving many business owners wondering how they will survive. Those who adapt quickly and strategically to our new normal, and reinvent their business models, are more likely to be successful in this endeavor. The following steps will be essential:

Gearing Up for the Holidays: How Will Your Customers Shop?

It’s no secret that people have changed the way they shop over the years. A century ago Sears & Roebuck dominated the industry with their innovative mail order catalog system. In the middle of last century, the downtown department store reigned supreme. By the 1980’s, malls were all the rage. Now paper catalogs are quaint, the department store is a distant memory, and malls are decayed shadows of their former glory. If you are a small business today, you’re likely operating out of a store front in a strip mall or have given up on brick and mortar entirely. These days online is where the action is, and the Covid-19 pandemic has only accelerated a growing trend. 

2 Sources for Free Courses in Almost Anything

2 Sources for Free Courses in Almost Anything

In today’s global marketplace, businesses need to embrace a culture of continuous learning in order to remain competitive and find success. Business owners and employees alike can benefit from acquiring new skills for many reasons, including:

  • Personal enrichment
  • Increased job performance
  • Career development
  • Adding marketable skills to your resume 

If you are looking for free online courses for yourself and/or your employees, check out the following sources for free courses in almost anything—literally! 

Fall Foliage Trips

Fall Foliage Trips

The days grow shorter. The kids (at least some of them) are back to school. The sweltering summer heat gives way to crisp mornings and falling leaves. For many of us, autumn is a beautiful, magical time when the trees are ablaze with various shades of red, gold and yellow.

If you enjoy traveling to view the fall colors, here are four great places to consider:

Gearing Up for the Holidays: How will YOU Shop?

Depending on where you live you may look outside and notice the leaves just starting to turn. After a long blast of oppressive heat, some cool, crisp air is finally starting to seep in. You might have even felt a nip in the air late at night. That means the holidays are right around the corner, which naturally means holiday shopping. Of course, the holidays are going to be a little different this year. Here are a few things to keep in mind.