Skip to main content

Marketing Matters & More Blog
Business insights, lifestyle tweaks, and the whimsical!


 

Tracking your Valentine’s Day Marketing

Tracking your Valentine’s Day Marketing

Valentine's Day is often associated with expressing love, passion, and commitment to your partner. Despite the challenges posed by inflation, consumers are still spending generously on Valentine's Day.

According to data from Prosper Insights & Analytics and the National Retail Federation, this year's Valentine's Day spending is expected to be among the highest on record. With consumers eager to spend on friends and family this year, retailers should be prepared to offer memorable gifts at affordable prices.

Wicked Reports

Wicked Reports

WRlogo

Powerful multi-touch marketing attribution software that gives you clear, actionable data tied to all marketing efforts. See where your best customers came from and find more. 

Move your ad spend optimization to reality-based decision making using real ad spend, conversions, and customer lifetime value. Stop wasting money on ad spend that doesn't convert, and scale your ad spend where it is converting.


Check out others who we recommend - solid vendors and products that could benefit your business today.

 

The Power of Positivity

The Power of Positivity

Many people tend to accept things in their lives that don't bring them happiness. Instead of focusing on the positive aspects of these areas and making specific changes to improve them even further, they prefer to complain about how everything is terrible. Such people may realize they must lower their expectations to fit their circumstances.

It's All About Positive Thinking

Positive thinking is not about avoiding difficult situations. It is about embracing challenges, believing in the best of others, and maintaining a positive outlook about yourself and your abilities. Positive thinking does not mean ignoring the harsh realities of life. Instead, it involves facing life's obstacles with a positive attitude.

Take Time to Work ON Your Business

Take Time to Work ON Your Business

It's a common misconception that people start their own businesses to work less. Most business owners work tirelessly, often working more than 60 hours a week.

Entrepreneurs are always thinking about their businesses; they are never truly idle. While we can appreciate and admire the hard work, it begs the question - is this really how many hours we should be working? Is there a correct number of hours you should work on your business each week?

Keap

Keap

The Sales & Marketing Software for Small Business.

Customer & Marketing management: Manage and automate all facets of your customer relationships. Keap revolutionizes the way small businesses drive and manage their growth. With a robust dose of marketing automation, Keap replaces your diverse incompatible systems and provides you with an "all-in-one" solution that leaves you with more time to strategically grow your business. Click here for a free demo.


Check out others who we recommend - solid vendors and products that could benefit your business today.

Ways to achieve better physical and mental health

Ways to achieve better physical and mental health

A survey revealed that 67% of Americans prioritize the needs of others over their own. They even felt terrible when they did take time for themselves. However, 68% of those surveyed said they wished they had given themselves more time.

No matter what stands in our way, self-care must be a regular part of our lives. Who wouldn't want to maintain their work-life balance with a bit of relaxation after working endless hours?

Merry Christmas!

Merry Christmas!

We wish you and yours a very happy Christmas and New Year!

See you in 2024!

Dom and Kerry Cassone
Zacaw Enterprises Inc
JoomFuse.com

5 critical things your website needs in 2024

5 critical things your website needs in 2024

Your website has one purpose, to get someone to take action. That action might be to buy, to download, to sign up, to log in, to contact, to read, to click, or any one of a dozen other actions.

When we work with clients to create or revise their website, we help them identify and narrow the purpose of their website and keep it in laser focus throughout the development process.

Valentine's Day - How will you celebrate?

Valentine's Day - How will you celebrate?

Valentine's Day is a widely celebrated occasion across the world, where people express their love and affection for those close to them. There are several ways in which couples can communicate their feelings on this special day. Some choose to propose or get married, while others prefer to take their significant other out for a romantic dinner at a restaurant. If you are running out of ideas on what to do on Valentine's Day, we have some suggestions that might inspire you.

Using Valentine’s Day in your Marketing

Using Valentine’s Day in your Marketing

Valentine's Day is a massive opportunity for marketers. Whether romantic, platonic, familial, or commercial relationships, the holiday is about celebrating love. There's plenty of love to go around, and the right marketing techniques can help spread some of that love to your company.

With an estimated $25.9 billion in spending in the US alone this year, taking advantage of this romantic ecommerce holiday can help grow your brand. It is crucial to engage and connect with your audience in unique and enjoyable ways through appropriate Valentine's Day promotions. Here are some marketing ideas that might work for you!

JoomFuse

JoomFuse has changed the rules of membership management. . . forever.

JoomFuse integrates your Joomla! website with your Keap to content access and membership status, hands-free for you!

Manage infinite levels of paid (or free) membership using JoomFuse to integrate the automation of Keap with the power of Joomla. You control who gets access to what content... and when. JoomFuse manages access and action triggers for you, driven by Keap tags. No more duct-taping third-party software programs to try to get what you need to manage your membership (subscription) programs. Now you can sleep at night knowing it's taken care of for you.

Check out others who we recommend - solid vendors and products that could benefit your business today.

Winter fun

Winter fun

The leaves have mostly fallen from the trees and the birds have flown south, signs that winter is approaching. Instead of just waiting for the snow to melt and the beach weather to return, it's better to make a winter bucket list full of enjoyable cold-weather activities. Put on your snow boots, wear some gloves, and take advantage of the change in season.

Are you brave enough to go outside and endure the cold? Here are some ideas for you!

Make 2024 your best year yet

Make 2024 your best year yet

The start of the new year is an excellent time to reset and prepare for a great year ahead. As the new year begins, it's an ideal time to reflect on the last year and evaluate your accomplishments.

Was 2023 a particularly positive year, or were some of your goals unreachable? Regardless of the answer, a fresh start is available now, providing new opportunities to approach things differently.

Secure Managed Website Hosting

Zacaw Website Hosting

logozei 2012 landscape2

Secure Managed 
Website Hosting 

Multiple layers of hacker protection including anti-sniffing, anti-spoofing firewall and intrusion detection protect your company’s valuable data and reputation. Look no further for an extremely secure and highly scalable hosting platform backed by our personal support.


Check out others who we recommend - solid vendors and products that could benefit your business today.

 

FuseDesk



FuseDesk helps you and your team WOW your customers with great service. Happy Customers stay with you longer, spend more, and spread the good word about your business.

FuseDesk was built for Your Business, Your Support Team, and Your Customers. With FuseDesk, it’s easy to get the key insights into how well your team is doing, delightful for the support team to use, and fast for customers to get care.

Check out others who we recommend - solid vendors and products that could benefit your business today.